BUS 312 Chapter 11 Video

The key to​ Hammerpress's capability to meet its​ customers' needs and budget​ goals, while maintaining its​ profitability, lies in which of the following pricing​ tactics?

Dynamic pricing

A large ink jet printing company enters the letter press market and sells its printing services at a loss just to drive Hammerpress out of business. This is an example of​ _________.

predatory pricing

Hammerpress must decide how to price the standard​ run-rate items it​ sells, such as business​ cards, wedding​ invitations, and posters. Which type of pricing strategy is​ this?

Product line pricing

Hammerpress utilizes different pricing strategies than other printing​ companies, which sell printers to the​ home-printing market at a low price point and then sell the continual ink cartridge purchases at a high price point. Which type of pricing strategy is​ this?

Captive product pricing

If​ Brady, the owner of​ Hammerpress, strategically discounts the price of all gift cards by​ 20% during the holidays and runs a campaign to encourage gift card​ purchases, he is implementing which type of​ pricing?

Promotional