BUS 312 Chapter 20 Quiz

Which of the following considers the future needs of business and the current needs of​ consumers?

The strategic planning concept

How do sustainable companies create value for​ customers?

Through​ socially, environmentally, and ethically responsible actions

Many critics charge that the American marketing system causes prices to be higher than they would be under more​ "sensible" systems. What are the three factors that critics say cause these inflated​ prices?

High costs of​ distribution, high costs of advertising and​ promotion, and excessive markups

What is the purpose of​ high-pressure selling?

To persuade people to buy goods they had no thought of buying

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ __________.

consumerism

According to the​ text, the move from irresponsible consumption to sustainable consumption is ultimately the responsibility of​ __________.

consumers

Designing products that are easier to​ recover, reuse,​ recycle, or safely return to nature after usage is known as​ a(n) __________ practice.

cradle-to-cradle

According to societal marketing​ principles, breakfast foods that taste good and are also nutritious would be classified as​ __________ products.

desirable

Because not all managers have fine moral​ sensitivity, companies should​ __________.

develop corporate marketing ethics policies

The American Marketing Association​ (AMA) developed a code of ethics for marketers based on three principles. These three principles are​ __________.

do no​ harm, embrace ethical​ values, and foster trust in the marketing system

According to the​ text, the issue of ethics presents special challenges for​ __________.

international marketers

In going beyond​ greening, one thing companies can do internally is to​ __________.

plan for new clean technologies

Marketing critics accuse some producers of using materials and components that will​ break, wear,​ rust, or rot sooner than they should. This practice is known as​ __________.

planned obsolescence

According to societal marketing​ principles, bicycle helmets would be classified as a​ __________ product.

salutary

Sense-of-mission marketing means that the company should define its mission in broad​ __________ terms rather than narrow product terms.

social

Following the principle of​ __________, a company makes marketing decisions by considering​ consumers' wants, the​ company's requirements,​ consumers' long-run​ interests, and​ society's long-run interests.

societal marketing

Socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company is the central principle of​ __________.

sustainable marketing

The sustainable marketing concept focuses on​ __________.

the future needs of business and the future needs of consumers

Activities that pay off for the firm and environment in the short run are known​ as__________ activities, where as activities that pay off in the longer run are known as​ __________ activities.

​greening; beyond greening

__________ requires that the company continually seek real product and marketing improvements.

Innovative marketing

For truly sustainable marketing to​ occur, what is required of the marketing​ system?

That it is smooth functioning

What is​ redlining?

The failure of large retailers to put stores in disadvantaged areas

​__________ considers the present needs of business and the future needs of consumers.

The societal marketing concept

Criticisms of​ marketing's impact on society as a whole include​ __________.

creating too much​ materialism, too few social​ goods, and cultural pollution

By practicing​ __________, enlightened marketers build​ long-run consumer​ engagement, loyalty, and relationships.

customer value marketing