BUS 391: INFORMATION SYSTEMS FINAL

PAWs Humane Society is a private​ Columbus-based nonprofit organization that fosters and places orphaned cats and dogs. It has decided to create a social networking forum to provide information on the pets that are available to adopt. While selecting a domain​ name, which of the following​ top-level domains would best suit their​ goals? A. .com B. .edu C. .mil D. .gov E. .org

.org

Joe​ Roberts, a senior at Georgia State​ College, is the group leader for an important class project. Group members have difficult schedules to​ coordinate, so Joe decides to conduct most meetings in a virtual environment. Joe knows that to compensate for the weak norms common in virtual​ teams, he must make group expectations very clear. Which of the following would best help Joe clarify​ expectations? A. A shared workspace B. A legal contract C. A blog D. A team charter E. A wiki

A team charter

Delta Airlines uses an Operational Flight Attendant Scheduler to manage its workforce of flight attendants and to ensure all flights are adequately staffed. Which of the following terms describes this​ tool? A. Human resources management system B. Customer relationship management system C. Workforce management module D. Talent management system E. Customer service system

C. Workforce management module

Best Buy is expanding its retail outlets to include smaller​ kiosk-type stores that will be located inside malls. They are recruiting a number of​ young, tech-savvy employees to work at the kiosks. The company wants to create knowledge storehouses that employees can edit as​ needed, adding contributions from their own personal experiences with products or updating existing information. Which of the following can the company use to help it organize​ how-to guides and create a substantial base of knowledge for its new​ employees?

A wiki

The International Accounting Standards Board​ (IASB) plays an important role in global trade and investment by doing which of the​ following? A. Developing and promoting a single worldwide set of financial reporting standards B. Representing accountants employed in the public and private sectors in the United States C. Establishing international tax laws and codes D. Establishing international standards on ethics in auditing and public sector accounting E. Providing professional accountants worldwide with access to a wide range of resources

A. Developing and promoting a single worldwide set of financial reporting standards

Progressive Insurance recently deployed Salesforce.com for its sales​ agents; it provides​ real-time web-accessible metrics showing the number of new accounts for each​ rep, and it automatically sends​ e-mails to the whole organization to recognize and congratulate the top performers. This approach is based on which of the​ following? A. Human motivation B. Social comparison C. ​Pay-for-performance D. Team dynamics E. ​Self-determination theory

A. Human motivation

Which of the following is typically NOT included in a​ full-featured financial management​ system? A. Payroll B. General ledger C. Budgeting D. Cash management E. Procurement

A. Payroll

To implement the​ organization's five-year strategic​ plan, Dick's Sporting Goods has decided to invest in a system that will support its core functional departments including financial and asset management and human resources functions. The type of system​ Dick's is planning to invest in is called​ a(n) ________. A. enterprise resource planning system B. data warehouse C. supply chain management system D. customer relationship management system E. decision support system

A. enterprise resource planning system

When Apple took steps to identify and correct questionable employment practices on the part of some of its​ suppliers, it demonstrated​ ________ practices across its supply chain. A. ethical B. mandatory C. predatory D. temporary E. revisionary

A. ethical

Columbus Financial Consultants​ (CFC) is evaluating various options for its enterprise resource planning system. The company has systems running on different platforms and would like to connect the systems and improve consistency. The integration approach that best meets​ CFC's needs is​ a(n) ________. A. suite with synchronized modules B. engineered suite C. best of breed suite D. ​vendor-branded suite E. unlinked suite

A. suite with synchronized modules

Amy Smith is a recruiter at Total Service​ Corporation, which handles customer service functions for a credit card processing company. The company recently implemented a system that allows Amy to track each​ employee's training, performance​ evaluations, and career development progress. She is also able to help managers with succession planning and training needs. The system Amy is using is known as​ a(n) ________. A. talent management system B. human resources management system C. employee loyalty system D. workforce management system E. employee relationship management system

A. talent management system

Shippers such as UPS partner with the U.S. Postal Service to deliver small packages to the​ customer's doorstep. UPS then uses customer surveys to identify delivery delays that may have occurred. The surveys give UPS valuable information and improve the​ company's ________. A. visibility in the supply chain B. profits C. ability to charge for premium shipping D. customer feedback rate E. selection of movies

A. visibility in the supply chain

​________ can be used to prevent mobile ads from displaying on mobile devices and using up the phone​ owners' data allotment. A. Search engines B. Click screeners C. Cookie cutters D. Ad blockers E. Cybersquatters

Ad blockers

Which of the following illustrates the use of a sequential​ architecture? A. An​ e-magazine lists the links to different genres on the home​ page, and under each​ genre, it lists the links that categorize articles by different​ authors, which leads to a web page with articles by one particular author. B. An online counseling website requires a visitor to enter certain information on the home​ page, which then leads the visitor to a subsequent​ page, until the visitor is matched with a suitable counselor. C. An online shoe store allows customers to select various options such as color or trim to design their own shoes. D. A restaurant website provides an image of the restaurant on the home page and links to three pages that provide the​ restaurant's history, its location and​ hours, and its menu. E. The website of a computer manufacturing firm provides the categories of computers and services provide

An online counseling website requires a visitor to enter certain information on the home​ page, which then leads the visitor to a subsequent​ page, until the visitor is matched with a suitable counselor.

Alibaba.com is a retailer of unique gifts that are sourced from many countries. When the company needs to restock​ inventory, they compare​ suppliers' prices and payment terms from suppliers in many different countries. Alibaba.com is using​ a(n) ________ marketplace to conduct transactions via the internet. A. C2C B. B2C C. C2B D. intermediary E. B2B

B2B

​iTicket, an online​ event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This action resulted in a shortage of tickets that the public could have bought themselves. Which of the following most likely enabled the brokers to book tickets in such large​ numbers? A. Mashups B. Big data C. Neural networks D. Bots E. Dashboards

Bots

Kyle Albright is a database administrator at Regions Bank in Atlanta. He is currently working on problems of information overload on the​ bank's operational systems. Which of the following actions would best help Kyle to speed up the systems and prevent information​ overload? A. Storing critical data on email or locally on workstations B. Housing all transactional data on a common server C. Transferring all the company data to the cloud D. Creating a process of running system queries simultaneously E. Building a data warehouse optimized for complex queries

Building a data warehouse optimized for complex queries

BusinessUSA.com allows​ small-scale producers to post information about their products on the​ site, and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of​ e-marketplaces is BusinessUSA.com a member​ of? A. Consumer to business​ (C2B) B. Business to consumer​ (B2C) C. Government to consumer​ (G2C) D. Business to business​ (B2B) E. Consumer to consumer​ (C2C)

Business to consumer​ (B2C)

Freeman and Associates is a​ medium-sized construction company specializing in​ high-end custom homes. The bookkeeper handles all​ orders, approvals,​ invoices, and payments manually. Which of the following will help the company implement a more streamlined and faster approval system for its financial​ activities? A. Increasing financial analytics and financial reporting B. Analyzing customer information C. Integrating the modules in the financial system D. Monitoring cash management and budget planning E. Implementing a supply chain management system

C. Integrating the modules in the financial system

In an ERP suite that includes modules specialized for higher​ education, which of the following would be used by students to register for​ classes, check for​ prerequisites, and obtain course​ information? A. Financial aid B. Student resources C. Student academic records D. ​E-learning E. Institutional advancement

C. Student academic records

The Blue Door is an online apparel retailer that has a low rate of customer retention. Which of the following can help increase its customer​ retention? A. Building seamless financial workflows at Blue Door with ERP B. Using uninvited​ pop-ups to chat with Blue Door customers C. Using CRM to track customer behavior on the Blue Door site D. Streamlining the Blue Door supply chain E. Promoting the Blue Door website in magazines to gain visibility

C. Using CRM to track customer behavior on the Blue Door site

An electronic bridge between partner companies in a supply chain that is used to transmit​ real-time information about​ orders, inventories,​ invoices, and other data is known as​ a(n) ________. A. financial network B. ​internet-based e-market C. electronic data interchange D. ​dot-com market E. electronic market

C. electronic data interchange

All of the following are examples of human capital management metrics that can provide a company with valuable information about how well the organization is managing its human capital EXCEPT​ ________. A. turnover B. human capital return on investment C. retention rates D. employee satisfaction E. turnover costs

C. retention rates

Which of the following​ real-life functions does an intelligent agent​ perform? A. Tracking internet usage patterns of a​ company's employees B. Monitoring the internet to screen out malicious software and viruses C. Classifying and indexing web pages for search engines D. Loading data into data warehouses E. Collecting and sorting a​ company's sales data

Classifying and indexing web pages for search engines

Travels by​ Donna, a travel agency in​ Georgia, recently created a website to attract travel clientele for the company. It is vital that the company be able to track the time that visitors spend on each page to understand the destinations and offers that interest potential customers. Which of the following will best help the company understand customer behavior patterns as well as the URL the visitor just​ left? A. Real-time data B. Pop-up ads C. IP address D. Clickstream data E. Keystroke logging

Clickstream data

Ryan​ Carrick, an application programmer for Total​ Systems, works at home two days a​ week, but interacts with his project team​ online, exchanging emails and IM throughout the day. When Ryan takes a break for​ lunch, what can he use to let his team know he will be unavailable for an​ hour?

Context indicator

Wells Fargo Bank recently implemented an integrated application suite to support the whole organization that includes modules to manage​ financials, human​ resources, supply​ chains, customer​ relationships, and other business​ processes, creating a​ "suite of​ suites" called​ ________. A. supply chain management B. business process reengineering C. customer relationship management D. enterprise resource planning E. total quality management

D. enterprise resource planning

When​ Pepsi's Chinese operations decided to grow its own potatoes to ensure a reliable supply of potatoes for its​ Lay's potato​ chips, which in turn helped sales of its​ sodas, the company was extending its operations by​ ________. A. importing potatoes from the United States B. contracting with external potato growers C. implementing a new technology D. going upstream in the supply chain E. going downstream in the supply chain

D. going upstream in the supply chain

Visualization and charting tools provide managers with an effective way to envision future talent​ needs, termed​ ________. A. FTE planning B. employee projections C. scheduling applications D. succession planning E. human capital adjustment

D. succession planning

TracSoft is a website development company that creates websites for small companies that focus on​ e-mail marketing. The company uses​ e-marketing information systems that provide extensive tracking capabilities for their clients by embedding in the HTML​ e-mail a​ ________, which is a​ tiny, invisible​ image, typically a single pixel with a unique identifier. A. web analytic B. ​pop-up ad C. web Trojan D. web beacon E. tracking device

D. web beacon

TracSoft is a web design and hosting company that caters to​ small- and​ medium-sized businesses with a variety of different​ e-commerce solutions. One the most popular solutions for its clients with limited IT budgets is the use of​ ________, in which the company pays a subscription fee to access a​ vendor's software remotely via the internet. A. middleware B. CRM C. virtualization D. ​software-as-a-service E. ERP

D. ​software-as-a-service

Which of the following is NOT a function of the Web Accessibility Initiative​ (WAI)? A. Promoting awareness of the need to incorporate assistive technologies into web design B. Offering links to a variety of software tools that designers can use to check a​ site's accessibility against the guidelines C. Offering tutorials and tips to help organizations improve their sites D. Developing free assistive technology products and services E. Developing guidelines for Web accessibility

Developing free assistive technology products and services

Dow Chemical launched a social​ "alumni" network to tap the knowledge and skills of its​ retirees, employees on maternity​ leave, and others no longer working at the company by using an internal social network. Which of the following is one of the driving forces behind the increasing use of social networks by​ organizations? A. A decrease in the number of baby boomers retiring B. A shortage of chemical engineers C. A lack of pension plans for new employees D. A lower level of education among new employees E. A shortage of skills and organizational knowledge as baby boomers retire

E. A shortage of skills and organizational knowledge as baby boomers retire

The office manager for Freeman and Associates is concerned that subcontractors are billing the company twice for work that is performed. Which of the following reports would help the manager identify fraudulent​ transactions? A. ​Non-compliance report B. Compliance report C. General ledger report D. Routine report E. Exception report

E. Exception report

​Chancellor's is a​ high-end men's clothing store that frequently resorts to discount blowouts to get rid of excess merchandise. Which of the following best explains the reason for these​ sales? A. A decrease in inventory costs B. An increase in the price of raw materials C. Ineffective tracking of the inventory D. Increased competition in the local market E. Overestimating demand

E. Overestimating demand

For what reason would the Payless Shoe​ Store, which follows a​ low-cost leadership​ strategy, post an​ "All Sales​ Final" sign on its​ products? A. To increase the sale of its products B. To make it easy for managers to track inventories C. To increase supplier power D. To streamline financial workflows E. To reduce the costs incurred in the supply chain

E. To reduce the costs incurred in the supply chain

The Securities and Exchange Commission​ (SEC) implemented electronic reporting based on​ ________ to develop a common language for financial​ reporting, improve​ transparency, and help eliminate manual processes. A. Java B. IASB C. HTML D. XML E. XBRL

E. XBRL

AFLAC, Inc. is implementing a new sales program to encourage customer service representatives to offer additional insurance products to customers who call for service. This is an example of a CRM strategy to earn more revenue from existing customers by​ ________. A. using a​ foot-in-the-door technique B. implementing sales force automation C. promoting permission marketing D. using predictive analytics E. ​cross-selling

E. ​cross-selling

Amy Neff wishes to enroll for​ Gmail's free email service. Which of the following would best help Gmail establish that Amy is not a software​ bot? A. Providing an alternative email address B. Using biometric identification C. Providing her contact details and Social Security number D. Entering a sequence of letters and numbers from an image E. Uploading her photo and providing visible identification marks

Entering a sequence of letters and numbers from an image

Fine​ & Funky is a new​ e-commerce website that sells home decorating items and offers online decorating services. It wants to build loyalty and trust among its target market​ group, which is women aged 35dash-55. Which of the following measures will most likely help Fine​ & Funky achieve its​ objective? A. An​ "opt-out" option for affiliated sites that sell decorating products and services B. Favorable endorsements from​ customers' peers C. A​ "seal of​ approval" from international organizations D. The​ store's association with a​ portal, such as MSN.com E. Higher expenditure on advertising and sales promotions

Favorable endorsements from​ customers' peers

A newly opened real estate​ office, Flournoy​ & Calhoun​ Realtors, in Atlanta decides to create a small website that provides an overview of the​ company, its​ mission, the contact information and address of the​ firm, and a list of properties for sale. Which of the following information architectures would be most suitable for this​ website? A. Multidimensional website architecture B. Flat website architecture C. Sequential architecture D. Data-driven website E. Hierarchical website architecture

Flat website architecture

The business analysts at Blue​ Bell, a brand of ice​ cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive​ analysis, they arrive at the conclusion that the sales were highest during the months of July and​ August, the summer months in the​ country, and an​ all-time low during​ January, the peak of winter. Which of the following tools would have best helped them arrive at this​ conclusion? A. Forecasting. B. Optimization analysis C. Goal seeking D. Market basket analysis E. What-if analysis

Forecasting

Navteq is a company that creates digital maps for navigation devices in cars and​ boats, as well as for walkers and bikers. The technology Navteq uses to create the digital maps is known as​ ________. A. a radar system B. GIS C. GPS D. a tag cloud E. cookies

GPS

Which of the following is a​ web-based email service that was built from the ground up to work within the browser rather than with client software installed on a​ computer?

Gmail

Which of the following statements about Internet Mail Access Protocol​ (IMAP) is​ true?

IMAP maintains emails on a server instead of on a single machine.

Which of the following is the primary function of unified​ communications? A. Collecting and storing data from multiple users and building a database B. Providing a virtual environment for employees to collaborate C. Maintaining a record of individual changes made on shared documents through version control D. Integrating multiple applications and communications channels into a single interface E. Allowing a company to communicate with all its customers at the same time

Integrating multiple applications and communications channels into a single interface

The indie​ band, Whiskey​ Bent, buys a​ URL, www.WhiskeyBent.com, for its​ website, which has a​ unique, numerical IP address assigned to it. After a​ year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their​ website? A. It becomes fragmented. B. It needs to be registered with the DNS again. C. It needs to be renamed. D. It remains the same. E. It will be canceled.

It remains the same.

The executive team at​ AFLAC, Inc. wants to encourage more productive brainstorming in its product development meetings. Several employees have complained that their opinions are not captured in the minutes of the meetings and that certain individuals dominate the discussions. It has decided to begin using a new group decision support system to facilitate the process. What is one of the key advantages AFLAC will realize using group decision support​ systems?

It will allow users to express independent viewpoints that may differ from those of others in the group.

Paula Watkins was surprised when a job position that she interviewed for and felt sure she had never materialized. She later heard that the company had conducted a search of her social networking profile that made them reconsider hiring her for the position. What should Paula have considered prior to applying for a new​ job?

Managing her online impression

James Coburn is a business analyst at​ Dillard's, a​ high-end retail store. James is preparing a report to assess customer data to understand the buying patterns of customers when they purchase multiple items. Which of the following will best help James analyze the purchasing habits of customers who bought rain boots along with​ umbrellas, ties along with​ shirts, and hair clips along with headbands among other related​ products? A. What-if analysis B. Market basket analysis C. Goal seeking D. Online analytical processing E. Forecasting

Market basket analysis

Tom Tebeau is a web designer at a publishing firm in Atlanta where he is currently using a process to aggregate a wide array of information like book​ reviews, customer​ feedback, awards​ won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the​ company's customizable web​ pages? A. Portal B. Mashup C. Dashboard D. Middleware E. Virtualization software

Mashup

Brasfield and​ Gorie, Inc., a large advertising company with offices across the​ country, began an employee discussion forum on its website to allow employees to develop a sense of identity and solidarity. There were no restrictions on employee postings to allow employees to interact freely.​ However, a few months​ later, a few employees began criticizing the company on the forum and undermining morale. The company does not want to limit employee​ interaction, but at the same​ time, it would like to limit what employees can write. Which of the following features of a discussion forum will help them achieve this​ goal?

Moderators

The NYC transit system is experimenting with commuters paying for subway fares using their mobile​ devices, thereby eliminating the need to carry cash. This is an example of​ ________. A. near field communication​ (NFC) B. Paypal C. EDI D. e-commerce E. B2C

Near Field Communication (NFC)

Big Dog Running Company uses​ ________ to analyze data collected from each of its three stores by product line and​ date, which allows the company to better design its marketing and promotion campaigns. A. forecasting B. market basket analysis C. goal seeking D. OLAP E. what-if analysis

OLAP

Rodney​ Perkins, who works in the marketing department of the Fairfield​ Inn, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of​ guests, such as room type and room​ service? A. Online analytical processing B. Optimization analysis C. What-if analysis D. Forecasting analysis E. Goal seeking

Online analytical processing

Emily Robertson is an employee at Regions Insurance​ Company, the largest insurance company in Texas. What type of decisions will she undertake if her responsibilities include receiving customer​ queries, setting appointments for sales​ representatives, updating customer​ records, and tracking potential clients through call​ records? A. Directional decisions B. Tactical decisions C. Unstructured decisions D. Strategic decisions E. Operational decisions

Operational decisions

Which of the following terms refers to a gateway that provides access to a variety of relevant information from many different sources on one​ screen? A. Decision support system B. Mashup C. Portal D. Data warehouse E. Dashboard

Portal

​TracSoft, Inc. creates websites for small companies and provides consulting for search engine optimization. Which of the following factors is an important feature that TracSoft should consider to improve the relevance of a​ company's website in search​ engines?​ A. Clickthrough rate B. Web accessibility score of the website C. User interface design of the website D. Media richness of the website E. Quality of external links to the site from other websites

Quality of external links to the site from other websites

Which of the following best describes a key performance​ indicator? A. Quantifiable metrics most important to the​ individual's role and the​ organization's success B. Qualitative metrics to measure growth indicators of a country C. Strategic goals of the organization D. Abstract qualitative metrics to measure and compare the success of industries E. Abstract qualitative metrics to measure an​ individual's role and the​ organization's success

Quantifiable metrics most important to the​ individual's role and the​ organization's success

Chandler Wright is a student at Georgia Tech University. She is setting up her email for outgoing email using her university email​ address, which is hosted by Georgia Tech. To set it​ up, she would enter the name of the​ ________ server so when she sends an outgoing​ email, it will first be transmitted to a port on the​ university's server.

SMTP

​________ is an internet marketing strategy used to increase the quantity and quality of traffic from search​ engines, often by improving the​ site's position in result lists. A. Geotargeting B. A clickthrough rate C. Search engine optimization D. Search engine marketing E. Content farming

Search engine optimization

​Zara, a clothing company based in​ Spain, wants to increase its online presence through online interconnections with a community of its customers. The company would like to create groups of customers who interact with each other as well as the company and generate information that can be used in future products. Which of the following will best help them reach out to people who may be interested in their products and tailor ads to reach precise target groups based on their​ members' profiles?

Social networking system

Emily​ Harris, a marketing manager at a major advertising​ firm, undertakes decisions on promotional​ campaigns, internet​ marketing, and brand awareness. At which level of decision making is Emily​ involved? A. Tactical B. Strategic C. Operational D. Administrative E. Executive

Tactical

John Finley is an account executive for Wellington​ Industries, which has subsidiaries around the world. He is planning his annual sales​ meeting, which is held online via the internet. Which of the following technologies will enhance his meeting with media richness and interactivity among the​ participants?

Telepresence

Jonathan Hudson is responsible for analyzing web metrics for a company that sells​ high-end woodworking tools online. Which of the following metrics would he analyze to determine the depth of each visit to the​ website? A. The conversion rate B. The forecasted number of page visits estimated around peak hours C. The comparison between page visits made in the past and current year D. The number of page views at a​ competitor's website E. The number of page views per visit

The conversion rate

Microformats introduce meaning to information by attaching semantics to it. Which of the following describes the function of microformats like the hCard in the business​ world?

The electronic exchange of business card information

One of​ Zappos' goals is to have high levels of customer satisfaction among its website​ customers, so they will be likely to return to the website for future purchases. What information is Zappos likely to collect to measure customer​ satisfaction? A. The number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes B. The extent to which a user can accomplish simple tasks on the first visit to the site C. The ratings of individual experiences on the website by the users D. When a user returns to the site after a period of​ time, how much effort it takes to regain the same level of proficiency E. How quickly and efficiently a user performs tasks after learning the​ site's basic design

The ratings of individual experiences on the website by the users

Which of the following statements about unified communication is​ FALSE?

The systems providing unified communication use existing technologies and have not changed much in recent years.

To compete against larger athletic stores and internet retailers selling running shoes and​ equipment, the Big Dog Running Company recently created a Facebook page. Which of the following objectives is Big Dog trying to achieve with the use of a social networking​ site? A. To buy products at a cheaper rate B. To connect with customers and announce new products C. To formulate marketing and organizational plans D. To document complaints E. To integrate clients in strategizing​ long-term visions

To connect with customers and announce new products

Several food bank organizations in a region developed a joint website used to discuss the services they provide and the clients they serve. Their hope is to convey the reality of food shortages faced by real community​ members, and potentially get more volunteers and monetary donations. What is the primary web goal of these​ organizations? A. To sell books to the audience B. To influence the audience C. To facilitate offline relationships D. To inform or entertain the audience E. To coordinate book signing events

To influence the audience

The Huffington Post generates revenue by providing​ ad-supported content such as​ news, blogs,​ entertainment, and commentaries. What is the primary web goal of​ "HuffPost"? A. To transact business with its visitors B. To inform or entertain its audience C. To facilitate offline relationships D. To influence its audience E. To sell products or services

To inform or entertain its audience

Ford Motor Company recently introduced a new app that lets potential customers test drive new models in a graphic​ 3-D environment using their personal computers. The new application uses​ ________ to let customers experience many of the​ car's features in a simulated environment.

virtual reality

Which of the following factors best explains why it was harder for Amazon.com to build trust in its​ e-commerce website compared to​ Walmart? A. Amazon.com only sold​ books, so it did not have the same volume of sales as Walmart did. B. Amazon.com was a​ privately-owned firm compared to​ Walmart, which was publicly traded on the stock exchange. C. Amazon.com did not advertise as much as Walmart did. D. Unlike​ Walmart, Amazon.com did not operate out of physical retail locations. E. Amazon.com did not have a smooth online checkout process compared to Walmart.

Unlike​ Walmart, Amazon.com did not operate out of physical retail locations.

The Blue Door is a​ new, high-end clothing store catering to college students in a small southern city. It recently launched a new line of accessories with the college logo imprinted. The company has simultaneously launched a mobile app that it hopes college students will download and use to view and order its​ college-themed accessories. Besides looking at the number of downloads​ metric, which of the following metrics will be most advantageous for Blue Door to use to learn more about the utilization of its​ app? A. Bounce rate B. User paths through app C. Number of fans D. Cost per clickthrough E. Conversion rate

User paths through app

Wells Fargo Bank is considering a new software tool that will help bank executives collaborate synchronously and facilitate online meetings with their branch office via the internet. Which of the following would meet the​ company's needs?

Web conferencing

​________ is a publicly accessible website that allows users to add and edit interlinked web pages and make contributions from their own personal experience to update existing articles with current information.

Wikipedia

Rail Europe is a company that promotes and sells European train travel tickets in the North American market. The company was not achieving good results from its​ website, and visitors rarely stayed on the website long or purchased a ticket. To increase the​ ________ of its​ website, the company added more​ travel-related advice, interactive​ maps, and other content to its website. A. cost per clickthrough B. clickthrough rate C. bounce rate D. cost per impression E. average time on site

average time on site

The​ "Internet of​ Things" is often considered a major contributor to​ ________, which also includes information collected from​ wikis, blogs, social networking​ sites, and discussion forums. A. business intelligence B. a data warehouse C. bots D. Web 2.0 E. big data

big data

The web development team for​ AFLAC, Inc. has grown significantly as the company adds new​ subsidiaries, each with a unique website. The company will need to implement​ a(n) ________ to help manage digital information and website development in this collaborative environment. A. hierarchical model B. enterprise information system C. digital dashboard D. web hosting service E. content management system

content management system

The Netflix Prize was an open competition for the best collaborative filtering algorithm to predict user ratings for films based on previous ratings without any other information about the users or films. The contest was open to​ anyone, and a​ $1 million prize would be given to the person or team that came up with the best solution. In this​ example, Netflix used​ ________ to engage a large number of people to complete a task that would ordinarily be handled​ in-house. A. outsourcing B. near sourcing C. crowdsourcing D. insourcing E. data warehousing

crowdsourcing

Brad Wallace conducts several online sales meetings a year as the district manager for Provident Insurance Company. During the​ meetings, Brad often comes across to his sales team as​ arrogant, blunt, and aggressive. This has had a negative impact on morale and increased turnover in his sales force. Brad is exhibiting a characteristic common in online environments known as​ ________. A. presence awareness B. media richness C. collaboration D. disinhibition E. telepresence

disinhibition

A system that can diagnose a specific medical condition based on a set of reported symptoms and recommend a course of treatment with the same skill as a human diagnostician is termed​ a(n) ________. A. data mining system B. expert system C. optimizing system D. forecasting system E. goal seeking system

expert system

At a conference of music​ professors, users were instructed to use the​ #musicedu symbol to preface their comments about the conference topics on Twitter so other attendees could easily locate information. This is an example of using a​ ________. A. tag cloud B. hashtag C. wiki D. mashup E. microblog

hashtag

Robert Johnson works for the Chambers County Library as an events coordinator. He is responsible for coordinating the annual book drive with several other agencies in the area as well as various book clubs. Which of the following would enable Robert to establish a meeting schedule for everyone involved in the planning​ process?

iCalendar

Consumer Reports is a magazine that tests consumer products in its labs and disseminates results so consumers can compare brands. Consumer Reports is an example of​ a(n) ________. A. ​e-marketplace B. infomediary C. ​e-media D. B2C E. intranet

infomediary

Delta Airlines recently updated its​ ________ to include new measures related to airline safety and customer satisfaction with its online reservation system. These updated and quantifiable metrics will be used by Delta to evaluate its organization against industry standards. A. dashboard B. strategic goals C. social media D. portal E. key performance indicators

key performance indicators

Crowdsourcing describes how tasks can be delegated to​ large, diffuse groups or communities who often volunteer their​ contributions, thereby significantly​ ________ costs associated with these tasks. A. maximizing B. increasing C. lowering D. eliminating E. balancing

lowering

The Maryland Motor Vehicle website is structured with multiple links in different services on the right navigation bar and links to various departments on the top navigation bars. This is an example of a​ ________. A. data-driven website B. flat website architecture C. multidimensional website architecture D. hierarchical website architecture E. sequential architecture

multidimensional website architecture

Business intelligence is said to be used at the​ ________ if companies use it to bring​ meaningful, performance-related information to all employees. A. operational level B. executive level C. strategic level D. tactical level E. directional level

operational level

Macon State University recently implemented a​ ________ designed to provide a central location for students and faculty to access university information needed for​ registration, grades, and financial​ aid, and to provide access to​ courses, email, and other secure resources. A. dashboard B. portal C. website D. database E. mashup

portal

Sun Microsystems uses the​ ________ feature introduced by instant messaging to show whether technology experts in each of the various divisions of the company are logged in and available to answer a​ question, pick up the​ phone, or stop by for a brief meeting.

presence awareness

DirecTV captures customer transactions and streams the data instantly to its data warehouse where it can be used to develop targeted promotions to new customers or ones who may be considering canceling their service. This process represents a growing need for​ ________ to make faster business decisions. A. big data B. knowledge management systems C. real-time business intelligence D. internal company information E. web-based information

real-time business intelligence

The general manager for Freeman and Associates is reviewing monthly project management reports to determine the best course of action for the next phase of the building project he manages. The types of decisions he is making are​ ________ decisions. A. strategic B. operational C. tactical D. unstructured E. structured

tactical

Pam Flowers is a production assistant for a company that makes documentary films for nonprofit organizations. Pam uses a​ ________ on her desktop and smart phone to provide quick access to her​ emails, IM, RSS​ feeds, conference​ calls, and video​ calls, which allows her to be in constant touch with her colleagues.

universal dashboard

Web designers can evaluate a​ site's ________ by giving visitors a series of tasks to complete and observing their performance on the tasks. A. efficiency B. satisfaction level C. stickiness D. transferability E. usability

usability

At the headquarters of CitiBank in New York​ City, the strategic planning department has implemented a new process of​ co-locating all the team members working on its strategic projects so they are better able to collaborate and work together using white boards and other technologies that facilitate meetings and communication. This is known as​ a(n) ________.

war room

Virtual teams are increasingly common in organizations as new collaborative technologies allow companies to draw on​ employees' expertise regardless of physical location and also reduce the number of physical meetings that require travel. A key drawback to virtual​ teams, however, is the lack of nonverbal communication to convey group norms. This can often lead to problems such as​ ________.

​free-riding

Iron Bank Coffee Shop recently implemented technology that allows the company to​ "push" coupons to​ customer's mobile devices as they get near the store. This type of technology is an example of​ ________. A. e-commerce B. m-commerce C. e-discovery D. e-payment E. instant messaging

​m-commerce

Yahoo! Canada has implemented agreements with more than 30 ad networks that are designed to follow​ visitor's tracks as they browse through various websites. This controversial practice is known as​ ________ and is viewed by some as a potential invasion of privacy. A. click fraud B. data mining C. search engine optimization D. ​third-party cookies E. CTR

​third-party cookies

The adult education director at St. Francis Hospital uses​ ________ to evaluate the interactions of variables that contribute to the profitability of various potential seminars. A. predictive analysis B. what-if analysis C. scheduling D. optimization analysis E. forecasting

​what-if analysis