BUS 6611 CH 3-4

population changes by race, age, sex, and level of affluence.

All of the following are political, governmental, and legal variables that can represent key opportunities or threats to organizations EXCEPT

past

Business analytics is used to make decisions based on ________ information.

intense

Competition in virtually all industries is

791

In the first six months of 2017, the United States had ________ data breaches.

19

Individuals age 65 and older in the United States as a percentage of the population will rise to ________ percent by 2030.

CPM includes both internal and external issues

One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that

getting older and less white

The United States' population is

environment

The acronym SCDE stands for social, cultural, demographic, and ________ forces.

2.5

The average total weighted score in the IFE Matrix is

is a good place to start to find

The investor relations pages of a company website ________ information about a firm

abstracts

Unpublished sources of external strategic information include all of the following EXCEPT

Product and service planning

What marketing function includes test marketing?

Summing the weighted scores for each variable to determine the total weighted score for the organization

When using External Factor Evaluation (EFE) Matrix, what is done after multiplying each factor's weight by its rating to determine a weighted score?

Does the firm have good liquidity?

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

Customer surveys

Which of the following is NOT a published source of external strategic information?

Obtain total weighted score

Which of the following is the last step in developing an IFE Matrix?

Motivating

Which of the following is the process of influencing people to accomplish specific objectives?

Representative managers and employees from throughout the firm

Who should perform an internal audit?

Financial ratio analysis

________ exemplifies the complexity of relationships among the functional areas of business.

Business analytics

________ is a business technique that involves using software to mine huge volumes of data to help executives make decisions.