BUS475 Inbound Marketing Quiz
Which of the following questions can help you determine which channel is right for you?
Are my visitors engaging with this channel? Does this channel solve for my visitors' needs? Is this channel right for my team?
What are the three stages of the buyer's journey?
Awareness, consideration, and decision
All of the following elements will help readers easily digest the content of a blog post EXCEPT:
Bolding Images Whitespace
True or False? In relation to reporting, "data out" is data you collect, either by asking for it explicitly or gathering it through analytics implicitly
False
True or false? A call-to-action must be a button.
False
True or false? A resource pillar page should only be made up of internal website links.
False
True or false? An effective conversion path must include a landing page.
False
True or false? It's necessary to conduct a social media audit every 2-3 years
False
True or false? Marketing only occurs during the Attract stage of the inbound methodology
False
True or false? One of the best uses of Twitter is networking in private groups.
False
What are ways to prevent too much distraction in your conversion path
Removing the navigation bar Carefully placing your pop-ups Experimenting with the design and elements on a page
What are the steps to implementing a conversational growth strategy?
Think, Plan, Grow
What is lead nurturing's three-pronged approach for delivering helpful content?
Timely, efficient, and targeted approach
How do you calculate a conversion rate?
To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
Top navigation A dedicated section with a CTA near the top of the homepage
True or false? Conversion optimization can positively impact your return on investment.
True
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True
True or false? It's recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource
True
True or false? Prospects who follow a company's social channels are more likely to convert into customers.
True
True or false? Social media is a key driver for word-of-mouth marketing.
True
True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer's journey.
True
How long should you let your conversion optimization experiments run (on average)?
4 weeks
You're trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
8.3%
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation
What are some categories you should organize your content audit by?
Buyer's journey stage Marketing funnel stage Content title
You're tasked with improving the conversion rate on your product and services page over time. You think that changing the page's copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?
By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs.
What is another commonly used term for conversion optimization?
Conversion Rate Optimization
Conversion optimization is __________.
Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
What are the steps for creating a conversion path?
Create awareness, determine your end point, chart your course, and analyze.
Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
Download the ultimate guide to family vacations
Fill in the blank: Instagram stories are a great way to _____________.
Drive traffic and engagement
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
Hotjar
What are examples of a SMART goal:
Increase year over year traffic by 30%. Add five new content formats to the website by end of year.
Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
SMART Goal
What does a content compass helps organize monthly initiatives by?
SMART goals sales campaigns inbound marketing campaigns
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
Social Listening
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you send better emails
What does the acronym SMART stand for in SMART goals?
Specific, Measurable, Attainable, Relevant, Timely
The five fundamentals of inbound marketing are:
Standardize, Contextualize, Optimize, Personalize, Empathize
What three criteria should you use when deciding to automate a conversation on your website?
That it is repeatable, predictable, and impactful.
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
That it is repeatable, predictable, and impactful.
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
That it's a bad idea because people don't know the company and you won't find it through an organic search
What is a conversational growth strategy?
The delivery of the right message to the right person at the right time, every time.
What area(s) can you experiment with when you're optimizing a conversion opportunity?
The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof
What are metrics you need to track in your social media audit
The posts with the most engagement (things like comments and likes) The types of content that have the best and worst performance The publish time of posts that have the best engagement
On which social network should you share content most frequently?
What role does optimization play in your conversational growth strategy?
You need to iterate and optimize your conversations over time.
Fill in the blank: If lead nurturing is the content, then segmentation is __________.
how you provide context
Why is goal setting important to inbound marketing?
it allows you to set client expectations from the get-go. It gives you, your client, and the rest of the stakeholders and employees shared goals to ensure everyone is on the same page. And it helps you to create a strategy for what needs to be done to reach that goal
When creating a blog title, why do the number of characters in the title matter?
short, precise and catchy, it should also be easy to remember
Fill in the blank: Contact management is a __________.
software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers.
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
top travel destinations
What is Snapchat's largest age demographic?
12-24
Why are conversations important in an inbound strategy?
By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.
What is an example of a great value offer?
Educational videos Free tools Blog posts Whitepapers
What is the difference between reporting and analytics?
Reporting explains what has happened, while analytics is an attempt to explain why something has happened.