Business comm chapter 9
How to organize informative and positive messages
BOTH informative and positive message use the following pattern of organization ------ 1) start with good news or the most important info; summarize main points. 2) give details, background, clarification. 3) present any negative elements as positively as possible. 4) explain any benefits. 5) use a goodwill ending: positive, personal, forward-looking.
the last paragraph of a message to a group should...
apply to the whole group.
common modes of communications
face to face contact, phone calls, instant messages and text messaging, social media, letters, emails, and paper memos.
goodwill endings should....
focus on the business relationship you share with your audience or the audiences organization.
when and how to use common business media effectively
good communicators need to thoughtfully select one of the common modes of communications.... Media choices depend on the audience, context and purpose of the message
the subject line of an informative /positive message should....
highlight any good news and summarize the information concisely.
What are the purposes of informative and positive messages?
informative and primary messages have a primary purpose of providing information and good news in a positive manner; as well as multiple secondary purposes such as creating a positive image of the sender and the senders organization
A good subject line meets 3 criteria which are....
its specific, its concise, its adapted to the kind of message (positive, negative, persuasive)
good messages provide the necessary information without....
overwhelming their audience
use benefits in informatiive and positive messages when you want to...
shape your audiences attitudes toward the information or toward your organization.
What kinds of newer communication hardware are entering offices?
smartphones, portable media players, tablets and video conferencing equipment
how to compose some of the common varieties of informative and positive messages
some messages are transmittal, summaries, thank-you notes, positive feedback, and positive responses to complaints.
subject line
title of a document