Business Dynamics - Chapter 11: Marketing

Which of the following marketing strategies can be best employed for attracting tourists?

Place marketing

Which of the following can be achieved by marketers by acquiring customer loyalty?

Acquisition of new customers

Which of the following is a similarity between demographic segmentation and psychographic segmentation?

Both divide markets based on consumer characteristics.

Who among the following individuals is practicing green marketing?

Claire, who sells solar-powered watches

Blank is the description of how people act when they are buying, using, and discarding goods and services for their own personal consumption.

Consumer behavior

Blank is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

Consumer relationship management

Which element is a personal influence on the consumer decision-making process?

Demographics

Blank is the process of continually collecting information from the external marketing surroundings.

Environmental scanning

What is a characteristic of a well-chosen target market?

Good accessibility

Companies employ _____ when they actively promote the ecological benefits of their products.

Green marketing

Which of the following is a drawback of primary data?

It tends to be expensive

Blank is the ability of goods and services to satisfy consumer wants.

Utility

Understanding the _____ begins with analysis of market share.

competitive environment

In the context of business market segmentation,__________refers to dividing the market based on the concentration of customers.

geographic segmentation

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as ...

idea marketing