Business English - Intermediate (Market Leader) - Chapter 1 Vocabulary

market segment

Customers of a similar age, income level, or social group.

brand awareness

How familiar people are with a brand (or its logo and slogan).

market research

Information about what consumers want or need.

market leader

The best-selling product or brand in a market.

brand image

The ideas and beliefs people have about a brand.

product launch

The introduction of a product to the market.

product lifecycle

The length of time people continue to buy a product.

market share

The percentage of sales a company has.

market challenger

The second best-selling product or brand in a market.

product range

The set of products made by a company.

brand loyalty

The tendency to always buy a particular brand.

brand name

The title given to a product by the company that makes it.

product endorsement

The use of a well-known person to advertise products.

brand stretching

Using an existing name on another type of product.

product placement

When products are used in movies or TV programs.