BUSMHR 2500 Chapter 4

In the ________ method, a new idea is developed through a list of related issues or suggestions.

checklist

What are the rules of brainstorming? (Check all that apply.) Multiple select question. Criticism should be allowed for every idea. Combinations and improvements of ideas are encouraged. A high number of ideas should be generated. Freewheeling is encouraged. Ideas should be stable rather than wild.

Combinations and improvements of ideas are encouraged. A high number of ideas should be generated. Freewheeling is encouraged.

Identify the key facets of parameter analysis. (Check all that apply.) Multiple select question. Brainstorming Attribute listing Creative synthesis Parameter identification

Creative synthesis Parameter identification

Parameter identification

It involves analyzing variables in a situation to determine their relative importance.

Identify an accurate statement about reverse brainstorming. Multiple choice question. Reverse brainstorming is not similar to brainstorming. It is a method for developing new ideas when individuals are unaware of a problem. Criticism of ideas is not allowed. It normally involves the identification of all of an idea's problems.

It normally involves the identification of all of an idea's problems.

Continuous innovations

Least disrupting influence on established consumption patterns

Creative synthesis

One or more solutions are developed by analyzing parameters and the relationships between parameters.

The type of brainstorming in which criticism is allowed and new ideas are obtained by focusing on the negative is known as ________ ________.

Reverse brainstorming

Dynamically continuous innovations

Some disrupting influence on established consumption patterns

Identify the benefits of having a dedicated mobile app for a company. (Check all that apply.) Multiple select question. Streamlined customer experience General visibility Access to all customers who use websites of competing companies Inexpensive development fees

Streamlined customer experience General visibility

Which of the following is a creative problem-solving technique that begins with group members not being aware of the exact nature of the problem to be solved? Multiple choice question. The Gordon method The checklist method Reverse brainstorming Brainstorming

The Gordon method

In the context of creative problem solving, a brainstorming session should _____. Multiple choice question. always be a silent, written generation of ideas record ideas that are logical rather than illogical have individuals who are recognized experts in the relevant problem area begin with a problem statement that is neither too broad nor too narrow

begin with a problem statement that is neither too broad nor too narrow

The ________-________ approach to coming up with a new idea requires that an entrepreneur dream about a problem and its solution.

big dream

In the ________ ________ method, a small notebook that easily fits in a pocket is distributed and new ideas are developed by an individual or a group, with the ideas being regularly recorded.

collective notebook

During the _____ stage of the product development process, a refined idea is analyzed to evaluate consumer acceptance. Multiple choice question. concept commercialization idea test marketing

concept

entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

concept

An accurate statement about opportunity recognition is that _____. Multiple choice question. it only results from the knowledge and experience of an individual entrepreneur it is not fundamental to the entrepreneurial process entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition the experience of an entrepreneurial business plays no role in opportunity recognition

entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

The process of forcing relationships among some product combinations is referred to as ________ ________.

forced relationships

The first stage in the product development process is the _____ stage. Multiple choice question. concept product development test marketing idea

idea

An attribute of creativity is that _____. Multiple choice question. it can be suppressed by perceptual and cultural elements it is at its peak when individuals are in their 30s it typically tends to increase with age it does not decline in stages

it can be suppressed by perceptual and cultural elements

In the product development process, the final stage before commercialization is the _____ stage. Multiple choice question. idea test marketing concept product development

test marketing

The stage of the product development process that provides actual sales results that indicate a product's popularity among customers is the _____ stage. Multiple choice question. product development concept idea test marketing

test marketing

E-commerce offers entrepreneurs an opportunity to _____. Multiple choice question. use it as an alternative to the use of Internet as a business communications platform decrease the use of intranets in their companies reduce their dependence on business-to-business sales utilize the interactive nature of the Internet to help their business grow

utilize the interactive nature of the Internet to help their business grow

Arrange the following steps of the forced relationships process in the correct order.

1. Isolate the key aspects of an issue. 2. Discover the relationships between the key aspects of an issue. 3. Document the relationships between the key aspects of an issue in a structured form. 4. Evaluate the resulting relationships to locate ideas or patterns. 5. Develop new ideas from analyzed patterns.

Arrange the steps involved in the Gordon method that is used by an entrepreneur for creative problem solving in the correct order of occurrence. (Place the first step at the top).

1. The entrepreneur mentions a general concept related to a problem. 2. A group articulates a number of ideas. 3. Through guidance by moderators, a concept is developed, followed by the development of related concepts. 4. The real problem is revealed by the entrepreneur.

The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is _____. Multiple choice question. parameter analysis problem inventory analysis free association brainstorming

Brainstorming

What is by far the most crucial criterion of a proposed new product idea? Multiple choice question. Estimation of market demand Analysis of financial factors Analysis of development factors Determination of the level of competition

Estimation of market demand

True or false: When an entrepreneur seeks to use the checklist method, he or she should ensure that the method is only used to develop completely new ideas.

False Reason: This is false. When an entrepreneur seeks to use the checklist method, he or she can use a list of questions or statements to guide the direction of developing entirely new ideas or concentrating on specific "idea" areas. The checklist may take any form and be of any length.

True or false: The ability to identify or recognize a potential business opportunity is not fundamental to growing a business.

False Reason: This is false. The ability to identify or recognize a potential business opportunity is fundamental to the entrepreneurial process as well as growing a business.

Discontinuous innovations

Involves the establishment of new consumption patterns and the creation of previously unknown products

In the context of methods to generate ideas, which of the following is true about brainwriting? Multiple choice question. Criticism of ideas is actively encouraged. It is a form of brainstorming that discourages freewheeling. It is a silent, written creation of ideas by a group of individuals. Ideas are expressed more spontaneously than in a brainstorming session.

It is a silent, written creation of ideas by a group of individuals.

What happens in the idea stage of the product development process? Multiple choice question. Consumer reaction to the product/service idea is determined. Refined ideas are tested to determine consumer acceptance. Practical and promising ideas are determined and impractical ones are discarded. Ideas are developed and refined through interaction with consumers.

Practical and promising ideas are determined and impractical ones are discarded.

What are the major stages of the product planning and development process? (Check all that apply.) Multiple select question. Product development stage Idea stage Test marketing stage Concept stage Commercialization Resource stage Globalization

Product development stage Idea stage Test marketing stage Concept stage Commercialization

Fully outsourcing operations

The entrepreneur elects to have one or more firms handle all Front End and Back End Activities and simply provides the firm who manages their site with updated product descriptions and pricing information.

Fully insourcing operations

The entrepreneur is prepared to identify the full range activities on the Front End and Back End and the resources required to manage them.

What is the third stage of the product development process? Multiple choice question. The commercialization stage The concept stage The product development stage The test marketing stage

The product development stage

Identify a characteristic of focus groups. Multiple choice question. They are only used to generate new ideas. Moderators focus discussions in a nondirective manner only. Information is provided in an unstructured format. They are used to filter ideas and concepts.

They are used to filter ideas and concepts.

An accurate statement about the collective notebook method is that _____. Multiple choice question. this technique can only be used with a group of individuals who record their ideas ideas are developed by looking at product combinations only ideas are developed through a chain of word associations a list of best ideas is developed considering all the ideas that have been recorded

a list of best ideas is developed considering all the ideas that have been recorded

The idea-finding technique that involves an entrepreneur listing the attributes of an item or problem and then looking at each from a variety of viewpoints is referred to as ________ ________.

attribute listing

The method that stimulates people to be creative by meeting with others and participating in an organized group experience is known as ________.

brainstorming

________ ________ ________ is a method for obtaining new ideas by focusing on specific parameters.

creative problem solving

Products and services that are completely new and fulfill previously unfulfilled functions are most likely to be _____ innovations. Multiple choice question. discontinuous ordinary dynamically continuous continuous

discontinuous

Developing an entirely new idea through a chain of word associations is known as _____. Multiple choice question. reverse brainstorming free association brainwriting problem inventory analysis

free association

A true statement about brainwriting, a method to generate ideas, is that _____. Multiple choice question. it provides participants more time to reflect on an idea than in a brainstorming session it usually involves a group of 40 to 50 individuals it discourages sharing of ideas among participants it encourages only those ideas that are expressed spontaneously

it provides participants more time to reflect on an idea than in a brainstorming session

The type of innovation that occurs most frequently is _____ innovation. Multiple choice question. technological ordinary radical breakthrough

ordinary

People who are in focus groups are most likely to _____. Multiple choice question. have a moderator who focuses group discussion in a directive manner only be asked questions to simply solicit participant response provide information in an unstructured format participate in open, in-depth discussions

participate in open, in-depth discussions

________ ________ ________ is a method for obtaining new ideas and solutions by focusing on problems.

problem inventory analysis

The stage of the product development process in which consumer reaction to an actual service/product is determined is the _____ stage. Multiple choice question. test marketing idea concept product development

product development

The stages that each product goes through from introduction to decline are known as ________ ________ ________.

product life cycle

An innovation is most likely considered to be an ordinary innovation if _____. Multiple choice question. technology had a greater impact on the innovation than the market the market had a greater impact on the innovation than technology it establishes the platform on which future innovations in an area are developed it is protected by the most stringent copyrights, trade secrets, and/or copyrights

the market had a greater impact on the innovation than technology

While establishing criteria for the stages of the product planning and development process, an entrepreneur should ensure that _____. Multiple choice question. these criteria are all-inclusive and quantitative enough to screen a product in each stage these criteria are not established for the idea stage and the concept stage criteria are established to evaluate a new idea in terms of financial factors only criteria are established to evaluate a new idea in terms of market opportunity only

these criteria are all-inclusive and quantitative enough to screen a product in each stage

Which of the following are the benefits that a mobile app offers over a traditional website? (Check all that apply.) Multiple select question. It allows the option of taking advantage of the camera and GPS tools native in smartphones to offer enhanced engagement. It offers a comprehensive set of customer interaction tools across multiple pages and multiple input prompts. It does not require the use of IT infrastructure (servers, site security, hosting) and other Back End Activities. It can serve as a constant visual reminder as the icon is present on a customer's mobile screen.

It allows the option of taking advantage of the camera and GPS tools native in smartphones to offer enhanced engagement. It can serve as a constant visual reminder as the icon is present on a customer's mobile screen.

Which of the following are true about the role of e-commerce in today's businesses? (Check all that apply.) Multiple select question. It has reduced the speed of business transactions. It has increased the information dissemination costs. It has increased the customer base for businesses. It has reduced transaction costs for businesses.

It has increased the customer base for businesses. It has reduced transaction costs for businesses.

Which of the following is true of free association? Multiple choice question. It is the hardest possible method that entrepreneurs can use to generate new ideas. It is similar to brainstorming, except that criticism is allowed. It is particularly useful in creating a completely new slant to an issue. It is the process of compelling relationships among some product combinations.

It is particularly useful in creating a completely new slant to an issue.

Back End Activities

This includes IT infrastructure, analytic tools, payment processing, site search, order tracking, fulfillment, and inventory management.

Front End Activities

This includes everything that a customer actually sees and interacts with including User Experience (UX) and User Interface (UI) activities.

An entrepreneur who uses the big-dream approach is most likely to _____. Multiple choice question. force relationships among some product combinations conceptualize ideas without any constraints develop new ideas by only looking at product combinations develop new ideas by looking at the negatives

conceptualize ideas without any constraints

A true statement about attribute listing is that _____. Multiple choice question. it is the process of forcing relationships among some product combinations previously unrelated objects are brought together to form a new combination criticism of ideas is not allowed it only looks at the negative aspects of ideas

previously unrelated objects are brought together to form a new combination

In order to ensure the best possible results, problem inventory analysis should be used mainly to _____. Multiple choice question. recognize product ideas for additional analysis produce ideas that are not related to known products create ideas that do not reflect new business opportunities generate completely new ideas

recognize product ideas for additional analysis