(C2W1) Start the UX Design Process: Empathize, Define, and Ideate - Weekly Challenge 4: Define user problems - Weekly Challenge 1: Research in the design process

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature's design. They continue to refine it, even though other user-identified issues are pending resolution. What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply.

Break down the project into smaller phases Outline designated points to decide whether to continue or stop

Which of the following is a primary UX research method?

Interviews

What does UX research focus on?

Understanding user behaviors, needs, and motivations through observation and feedback

Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

Usability study

Imagine that a design firm's research team has a basic understanding of their users' pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

NOT Usability study

Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.

Practice active listening and ask open-ended questions

Which type of bias is the collection of attitudes and stereotypes associated with people?

Implicit bias

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

Post-launch

A design team has finished developing a cat-sitter application for mobile users and they've launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?

Post-launch research

A design team decides to conduct interviews to learn more about users' experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.

Interviews collect information from only a small sample of users Interviews require a significant investment of time and money

Consider the following scenario: The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions. What type of research is the team conducting? Select all that apply.

Qualitative research Primary research (MORE)

There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else's feelings or thoughts in a situation?

Empathy