CCC Review Questions
How can organizations use social networking to connect with their customers?
Organizations can make their own social media pages to interact with customers and get feedback on products and services and keep a positive image. Pg.206
What are the distinguishing characteristics of different storage media?
(102-103) Hard drives - are high access speeds, response time is of essence (ecommerce) Databases - operational data, customer data, Files - business documents, images, Flash based storage - access speed are of crucial importance
What is the World Wide Web, and what is its relationship to the Internet?
(106) internet is the actual software, www makes it readable The www is a system of interlinked documents on the internet, or a graphical user interface to the internet that provides users with a simple way to access a variety of content.
Discuss the issues surrounding information privacy, and how you can protect yourself.
(32-33) Information privacy: concerned with what information an individual should have to reveal to others in the workplace or through other transactions, such as online shopping. For example, it is very easy to locate your personal blog, your most recent party pictures posted on Facebook, or even sensitive questions you asked in a public discussion forum about drug use or mental health. Stored in long term cache "Right to be forgotten" laws enforced in other countries
Discuss how your laptop and mobile phones have influenced your work (school) and personal life.
(4) We're living in a 'post-pc era' Workdays last from when you're computer is open in the morning to when it's closed at night Ex: Any task can be completed from your phone in any location
What is a knowledge worker? Who coined the term?
(5) Peter Drucker coined the term Def- professionals who are relatively well educated and who create, modify, and/or synthesize knowledge as a fundamental part of their jobs. Ex-
What is EC, and what different approaches to competing in cyberspace do companies use?
- e-commerce/e-government/e-finance; Business-to-Business (B2B), meaning a manufacturer conducts business over the web with its suppliers. (140,141)
What is a wiki? Why would an organization want to implement a wiki?
A wiki is a website allowing people to create, edit, or delete content as well as discuss content or make changes with other members of the community. Organizations use wiki technology to create internal knowledge repositories. Pg.204
What are the problems associated with software obsolescence?
Ex: when window upgrades from 2016 to 2017 (Page 114) Older versions of software may not be able to open newer file formats, or a company may cease support for a product, forcing users to switch to new software versions despite hesitations due to the learning curve. There's also a "high price tag" for the environment as far as waste and resources used. Ex: how apple always upgrades either phones or software
How does the digital divide manifest in different parts of the world.
(6) Class structure; divided by those who do and don't have access to information. New class has power not from money or land, but from knowledge (7) Edlerly, minorites, and people with disabilities have less internet access and computer literacy, other countries outside of US have wider gaps
Describe several opportunities and challenges brought about by globalization.
(7) globalization—the integration of economies throughout the world, enabled by innovation and technological progress international movement of commodities, money, information, and labor as well as the development of technologies, standards, and processes to facilitate this movement. Ex: Mcdonald's being in every country/on every corner.
Explain the disruptive innovation cycle.
(76) Definition - a model suggesting that the extent to which modern orgs us information technologies and systems in timely, innovative ways is key to success Choosing (enabling/emerging technologies) - Matching (with economic opportunities) - executing (business innovation for growth) - assessing(external customers internal client service) (figure 2.20)
Describe competitive advantage and list six sources.
(Glossary) Definition - A firm's ability to do something better, faster, cheaper, or uniquely as compared with rival firms in the market. (pg.59 figure 2.12) Sources: Quality, Service, User base, Innovation, Brand, and Value
Describe the key functions of system software.
(Glossary) Definition - the collection of programs that control the basic operations of computer hardware. (pg 100-101)
What are URLs, and why are they important to the World Wide Web?
(Page 106) A uniform resource locator is used to identify and locate a particular webpage.
Describe the characteristics of the cloud computing model.
(Page 119) On-Demand Self-Service Rapid Elasticity Broad Network Access Resource Pooling Measured Service
Describe what is meant by the term IP convergence.
(Page 128) The use of internet protocol for transporting voice, video, fax, and data traffic. It allows various devices to communicate using IP technologies.
Following the guidelines of the Computer Ethics Institute, what behaviors are considered unethical computer use?
(pg.37) Using computer to harm others Interfering with other people's computer work Snooping in other people's files Using computer to steal Using computer to bear false witness Copying or using proprietary software without paying for it Using other people's computer resources without permission or compensation Appropriating other people's intellectual output
What is the freemium model, and how can a business successfully use this approach?
(pg.63) Freemium model - basic services are offered for free, but a premium is charged for special features (spotify). The freemium model allows for companies to give consumers limited versions of their service in order to create a large consumer base. The company has to make sure the free offerings are compelling enough to grab new users, but offer paid services that are too enticing to pass up.
Compare and contrast pipe- and platform-based business models.
(pg.66) Pipe based model = products were produced and pushed to customer, Platform-based = digital platform enables others (both other businesses and users) to co-create value. Ecosystem that depends on some create value and others users consume
How do databases support organizational business processes?
(pg.96) Collections of related data organized in a way that facilitates data searches, used to store data and to make the data accessible where and when needed. (Ex. sales person having access to inventory to quickly make a sale)
How do applications support organizational business processes?
(pg.96) Helps automate business processes and enables processes that would otherwise not be possible.(ex. Accountants bookkeeping) (Microsoft office)
For which purposes are data stored in organizations?
(pg102) Operational data - data used for managing business processes, such as processing transactions or for data analysis. Backup data - short-term copies of organizational data, used to recover from system related disasters. ( backup data are frequently overwritten with newer backups) Archival data - long term copies of organizational data, often used for compliance and reporting purposes.
Compare and contrast online banking and online brokerage.
(pg143) Online banking - the use of the internet to conduct financial transactions Online brokerage - the use of the internet to obtain information about stock quotes and manage financial portfolios. Online banking is more of offering traditional banking services through mobile devices or computers (checking account balances, transfers, check deposits) Online brokerage is used to make financial decisions on the stock market (MSN money, Yahoo Finance) or to trade in some cases.
Compare and contrast the characteristics of the operational, managerial, and executive levels of an organization.
(pg50) operational - day to day business processes and interactions with customers occur, IS is designed for automated and repetitive activities (sales) Managerial - focus on monitoring and controlling operational level activities and providing information to higher management, focus on effectively using and deploying organizational resources to increase effectiveness, IS improve effectiveness by automating the monitoring and controlling of operational activities Executive - focus on long term strategic questions facing the org, (what products to produce), they deal with unstructured decisions which are unique and unstructured, IS provides KPIs that focus on balancing performance across the organization, help improve strategy and planning by providing summaries of past data and projections for the future.
What is the online consumer's hierarchy of needs, and why is it important for e-tailers?
- Structural firmness: A web page's characteristics related to security and performance - Functional Convenience: Characteristics that make the interaction with the website easier or more convenient - Representational delight: Characteristics that stimulate a person's senses All on pg 152 I feel these are all important to e-tailers because you must make your online business stand out from the rest of the websites on the internet if you want customers to keep coming, and your brand to build.
Describe why green computing has become so important to modern organizations.
-Green computing reduces energetic costs/reduces negative environmental impacts (129)
List, define, and describe five types of information systems used in organizations.
-Transaction processing system- process day-to-day business event data at the operational level of the organization.-Knowledge management system- Enable the generation, storage, sharing, and management of knowledge assets Decision support system- Provide analysis tools and access to data-bases in order -to support quantitative decision making -Intelligent system- Emulate or enhance human capabilities -Collaboration system- Enable people to communicate, collaborate, and coordinate with each other All on (pg 26)
How can information systems help in combining multiple types of innovation?
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How do an organization's resources and capabilities result in a competitive advantage?
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Compare and contrast automating and learning.
Automating: using information systems to do an activity faster, cheaper, and perhaps with more accuracy and/or efficiency glossary pg 493 I feel automating is different from learning because you are using a technological device to complete a task in a more efficient way. I feel learning is more of doing something on your own for the first time. They both how
How can social software help harness the wisdom of the crowd?
Because of how people view privacy and share information they are more inclined to share their own personal information and big data is generated where social media companies and big organizations connect with the people. Pg. 192
Why is organizational culture an important factor in enterprise-oriented social media initiatives?
Because social media is an open communication that does not always do well in a hierarchical structured organization. Pg.209
How can organizations plan for social media disasters?
By identifying: A crisis team, worst social nightmare, monitor social media environment, and act extremely fast. Pg. 212
How can social bookmarking and social cataloging help in an organization's knowledge management efforts?
Companies use enterprise-oriented social bookmarking tools to make it easy to map "islands" of knowledge within an organization, while cataloging structures of information and making it useful. Pg.199
Describe how cloud computing can improve your personal productivity.
Cloud Computing allows us to use different applications for different tasks Example:Gmail(e-mail), google docs(word-processing), and Google calendar (pg.14) Cloud computing can enable advanced analytics of massive amounts of big data
Describe the effects of disintermediation.
Creates both opportunities and challenges, on one hand, service providers can offer products at lower prices and reap the greater benefits. On the other hand, they have to take on activities previously performed by the middlemen for example, when airlines started selling tickets online and dealing directly with customers, they disintermediated travel agents. As a result, the airlines directly had to deal with upset travelers in case of delays or cancellations, while the travel agents had to find ways to make up for lost revenue. (146)
Explain what is meant by crowdsourcing and how the web is enabling this form of collaboration.
Crowdsourcing is seen as an innovative way to reduce costs by using the expertise of the crowds and companies to create their own micro-tasks marketplaces to enable this collaboration. Pg.205
Define and provide examples of data, information, knowledge, and business intelligence
Data: Root and Purpose of info systems Ex: SSN Data = Info = Knowledge Ex: Information: processed and organized data Ex: Knowledge:understanding of data or information Ex: Business Intelligence : Iset of processes and tools which helps in data analysis and report generation
Describe the major challenges societies face.
Digital divide (pg. 33) - one of the major ethical challenges facing society, emergence of the digital world, societal issues Issues specifically in the digital world is (1) demographic changes, (2) urbanization, (3) shifts in economic power, (4) resource scarcity, (5) climate change
Describe the benefits and drawbacks of e-tailing.
E-tailing- Electronic retailing: the online sales of goods and services(glossary pg.499) - Benefits: Websites can offer an unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.(pg149) E-tailers can conduct business anywhere at any time compared to traditional storefronts being bound to physical locations and open hours.(pg 150) - Drawbacks: Trust plays a major factor in keeping people from buying from online businesses. Direct product experience: Will my product be delivered to me how I want it? (pg.153) Product delivery returns: Customer might not be to sure on return policy.(pg 153)
What are the primary forms of e-government?
Government-to-Citizen (G2C)-allows contact between federal, state, and local governments and their constituents /Government-to-Business(G2B)- similar to G2C, but has relationships with all levels of the government/Government-to-Government(G2G)- used for electronic interactions that take place between countries or different levels of government within the country (142)
Why is successful application of innovative technologies and systems often difficult?
It's often difficult because with being innovative you have to continuously be disruptive in the business world, and if not, it says in the chapter that businesses who aren't innovative won't make it to see the next year. When it comes to being innovative, you have to continuously foresee popular trendlines that other businesses haven't done yet
What are mashups? How do they enable social media applications?(pg 192)
Mashups = a new application (or website) that uses data from one or more service providers. Ie websites like expedia or maybe the app called honey for instance provide access to useful services and data, organizations extend their reach and build and strengthen customer relationships, providing a base for revenue-generating services
How does net neutrality pose a threat to EC? ( pg 170)
Net neutrality = the principle that all internet data should be treated the same ... . No corporations can like own certain parts of the internet or like control people's access to the internet Net neutrality could pose a threat to EC because it would give large corporations the chance to monopolize the internet and would harm the free market. EC from smaller businesses would be at stake.
What are the major types of networks?
Personal area Network (PAN)- wireless communication between devices, using technologies such as bluetooth(size is under 10 meters) Local area networks (LAN) -sharing of data, software applications or other resources between several users Wireless Local Area Network (WLAN) Campus Area Network (CAN) Metropolitan Area Network (MAN) Wide Area Network (WAN) Wireless Fidelity (WI-FI)
Describe the differences between SEO, search marketing, and sponsored search.
Search Marketing easy process that can obtain lots of information from different companies Largest share Web users enter keywords into search engines and are shown pages related to the keyword Sponsored Search Ads that pop up when certain search terms are imputed Each search engine get money pay per click SEO (Search Engine Optimization) Improving the quality and quantity of website traffic to a site or page from search engines Targets unpaid traffic rather than direct or paid traffic
How does computer networking work?
Set of devices connected by communication links, main advantage of network is sharing resources 3 needs for a computer network Sender and receiver Some set of protocols - rules determining when data is sent a received Transmission media to send a message (like a cable) - is the way that data is sent or received (i.e. wireless or wired)
How does taxation pose a threat to EC?(169)
Shopping through E Commerce, people shop less in stores, thus decreasing the sales tax income Taxing slows EC growth and opportunity Creates additional compliance burden for e-tailers. Drives EC businesses to other countries. E-tailers in one state would subsidize other states or jurisdiction.
What is showrooming, and how has it affected offline retailers?
Showrooming- Shoppers coming into a store to evaluate the look and feel of a product and then purchasing it online or at a competitors store. (glossary pg 507) -It allows people to get a lot of information about their desired product before they purchase it (pg 161)
Describe social commerce and explain how companies can leverage consumers' social networks.
Social commerce-Use of social media to influence shopping behavior, from the pre purchase evaluation stage to the post purchase experience(pg 148) - Social Commerce-Fueled by the rise of social media, organizations are trying to leverage social networks to build lasting customer relationships, advertise products, or otherwise create value. (pg.141)
Why can social media be both a blessing and a threat for organizations?
Social media can determine whether a company has a great product or service and can make an organization look either good or bad.
Why is using social media an important factor for attracting and retaining employees?
Social media is seen as a way to enhance company culture and even recruits future employees and all around good for business. Pg. 193
How can social software enhance communication?
Social software has opened many channels to present themselves to potential customers, while at the same time opening channels for people to voice opinions about organizations. Pg. 194
Compare and contrast the click-only and the bricks-and clicks approaches to conducting business online
The difference between the two approaches is that the bricks-and-clicks strategy (click-mortar strategy) does utilize electronic devices to conduct business and have a brick and mortar location, while the click-only strategy only conducts business through the internet and don't use a physical location. The Similarities are that both approaches conduct business online.(143,144)
What are virtual teams, and how do they help to improve an organization's capabilities? ( pg 184)
VT = a team composed of members from different geographic areas and assembled as needed to collaborate on a certain project Can meet asynchronously or synchronously, usually fluid= members and sizing can change when needed A Vt can help in numerous ways it can increase an organization's collaboration and communication on a global scale and help to deal with issues effectively and efficiently
What capabilities will define the web of the future? Pg 193-194
the semantic web = a set of design principles that will allow computers to better index web pages, topics, and subjects.When web pages are designed using semantic principles, computers will be able to understand the meaning of the content, and search engines will be able to give richer and more accurate answers
Describe m-commerce and explain how it is different from regular EC.
location-based services, which are highly personalized mobile services based on a user's location(pg 159) - e-commerce is shopping done over the internet, m-commerce implies the use of mobile devices, so people can do their business transactions anywhere they go as long as they have internet access on your phone.
