cgs

Select four characteristics of Web 2.0

-Content sharing through open sourcing -Collaboration outside the organization -User-contributed content -Collaboration inside the organization

What describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search? Social tagging Social _________ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.

A(n) (one word) is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#). For example, #sandiegofire helped coordinate emergency responses to a fire. hashtag

Select three Business 2.0 communication and collaboration tools. Blog Mashup Wiki

A(n) ________ (one word) is an online journal that allows users to post their own comments, graphics, and video. blog

What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website?

Associate program

crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet

Asynchronous communications or communication such as email in which the message and the response do not occur at the same time

Applies to businesses buying from and selling to each other over the Internet. Applies to any business that sells its products or services directly to consumers online. Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet. Applies to any consumer that sells a product or service to a business over the Internet.

B2B B2C C2C C2B

What is a box running across a website that advertises the products and services of another business, usually another ebusiness?

Banner ad

A business that operates in a physical store without an Internet presence. A business that operates in a physical store and on the Internet. Example: Barnes & Noble A business that operates on the Internet only without a physical store. Example: Google

Brick-and-Mortar Click-and-Mortar Pure-Play

What is the practice of artificially inflating traffic statistics for online advertisements?

Click fraud

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Click-through

data can observe the exact pattern of a consumer's navigation through a site.

Clickstream

the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

Clickstream analytics

can observe the exact pattern of a consumer's navigation through a site

Clickstream data

videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.

Content management systems helps companies manage the creation, storage, editing, and publication of their website content

Generate revenues by providing digital content such as news, music, photos, or videos. Provide specialized information on behalf of producers of goods and services and their potential customers. Bring together buyers and sellers of products and services. Operate central website for users to access specialized content and other services. Provide services such as photo sharing, video sharing, online backup and storage.

Content providers Infomediaries Online marketplaces Portals Service providers

A(n) ___________ is a website or web application that uses content from more than one source to create a completely new product or service mashup

Content used in mashups is typically sourced from a _________, which is a set of routines, protocols, and tools for building software applications. A programmer then puts these building blocks together. application programming interface

What is an application that connects people by matching profile information? Social network

Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Cybermediation

What is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives?

Cyborg anthropologist

Which dilemma is facing Polaroid?

Digital Darwinism

___ implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Digital Darwinism

a new way of doing things that initially does not meet the needs of existing customers?

Disruptive technology

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Domain name hosting

What was the original term for a company operating on the Internet?

Dot-com

What includes all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information?

Ebusiness

Pay-per-click pay per call pay per conversion

Generates revenue each time a user clicks on a link to a retailer's website. Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call. Generates revenue each time a website visitor is converted to a customer.

Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link?

HTML

The current version of __________ delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

HTML 5

What delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV?

HTML 5

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Hitbots create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.

_________ (one word) markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Hypertext

What measures advertising effectiveness by counting visitor interactions with the target ad?

Interactivity

are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.

Intermediaries

What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?

Internet Corporation for Assigned Names and Numbers (ICANN)

ability of an organization to tailor its products or services to the customers' specifications?

Mass customization

What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?

Native advertising

ebusiness advantages

Opening new markets Expanding global reach Reducing costs

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

Paradigm shift

a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions?

Personalization

Why is ebusiness able to take advantage of the long tail?

Physical stores are limited by shelf space

occurs when steps are added to the value chain as new players find ways to add value to the business process?

Reintermediation

What is a place where buyers post feedback on sellers

Reputation system

What is website software that finds other pages based on keyword matching similar to Google?

Search engine

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

Search engine optimization

A search engine is website software that finds other pages based on keyword matching similar to Google.

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results?

An ezine is a magazine published only in electronic form on a computer network true

Select the three challenges of Business 2.0. - Violations of copyright and plagiarism - Information vandalism - Technology dependence

Mcommerce Mbusiness Mobile business

Select three terms representing the ability to purchase goods and services through a wireless Internet-enabled device.

Real-time communication occurs when a system updates information at the same rate it receives it.

Select two terms representing the next generation of Internet use — as a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free. Web 2.0 Business 2.0

What sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet? crowdfunding

Social graphs represent the interconnection of relationships in a social network.

Which form of communication do the message and the response not occur at the same time?Asynchronous communication

Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.

produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Sustaining technology

Telepresence robot remote-controlled, wheeled device with a display to enable video chat and videoconferencing

Taxonomy the scientific classification of organisms into groups based on similarities of structure or origin

What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?

The Innovator's Dilemma

What describes niche-market ebusiness strategies that capture the tail of a typical sales curve? Which company took advantage of the long tail?

The long tail netflix

Select three interactivity measurements.

Time spent viewing the ad Number of pages viewed Number of repeat visits to an ad

What allows users to share, organize, search, and manage bookmarks? Social bookmarking

True or false: Collaboration content is content that is designed to be easy for readers to consume and to share. Collaboration content captures website visitors' attention by offering small consumable pieces of information that can be quickly read and understood. false

Mashup editors are ________ tools. WYSIWYG

True or false: The deep web is part of the dark web. Like dark web content, deep web content cannot be accessed by conventional search engines, but most often the reason deep web content remains inaccessible to search engines is because the content is illegal. false

What is the address of a file or resource on the web such as www.apple.com?

Universal Resource Locator (URL)

What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

Viral marketing

Select the term that refers to the World Wide Web during its first years of operation.

Web 1.0

What is a term to refer to the World Wide Web during its years of operation between 1991 and 2003?

Web 1.0

What allows users to access the WWW?

Web browsers

Uses clickstream data to determine the effectiveness of the site as a channel-to-market. Uses clickstream data to determine the efficiency of the site for the users and operates at the server level. The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order

Website ebusiness analytics Website traffic analytics Clickstream analytics

uses clickstream data to determine the effectiveness of the site as a channel-to-market?"

Website traffic analytics

knowledge management system supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization.

What consists of anything that can be documented, archived, and codified, often with the help of MIS? explicit knowledge

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system. What is any proprietary software licensed under exclusive legal right of the copyright holder? closed source

What contains instructions written by a programmer specifying the actions to be performed by computer software? source code What refers to any software whose source code is made available free for any third party to review and modify? open source

a type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required. wiki

What describes how products in a network increase in value to users as the number of users increases? network effect

What is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system? Folksonomy

What is a locally stored URL or the address of a file or Internet page saved as a shortcut? Website bookmark

What is content that is designed to be easy for readers to consume and to share? Snackable content

What is a self-photograph placed on a social media website? selfie

Explicit knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS.

What is the knowledge contained in people's heads? Tacit knowledge

Content used in mashups is typically sourced from an application _______ interface (API), which is a set of routines, protocols, and tools for building software applications. A programmer then puts these building blocks together. programming

What is the large part of the Internet that is inaccessible to conventional search engines? deep web

What refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg? Social media

What maps group contacts (personal and professional) identifying who knows each other and who works together? Social networking analysis

social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg

What refers to the wisdom of the crowd? Crowdsourcing

Select two terms for content created and updated by many users for many users. -User-contributed content -User-generated content

What supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization? Knowledge management system

The network _______ describes how products in a network increase in value to users as the number of users increases. effect

Which is a WYSIWYG, or What You See Is What You Get, tool? mashup editor

What is an international community that develops open standards to ensure the long-term growth of the Web?

World Wide Web Consortium

Real Simple ________ is a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format. syndication

______ is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system. Folksonomy

Select the term for an online journal that allows users to post their own comments, graphics, and video. blog

___________ is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages. Microblogging

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

adwords

A(n) _______ is a program that runs within another application such as a website.

applet

What is a program that runs within another application such as a website?

applet

adwords

are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Select two terms for content created and updated by many users for many users. -User-generated content -User-contributed content

closed source is any proprietary software licensed under exclusive legal right of the copyright holder.

A reputation is system is where buyers post feedback on sellers.

collaboration system is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.

The World Wide Web _________ is an international community that develops open standards to ensure the long-term growth of the Web.

consortium

Select the four challenges facing ebusiness. Managing consumer trust Identifying limited market segments Adhering to taxation rules Ensuring consumer protection

content management systems help companies manage the creation, storage, editing, and publication of their website content.

What is a small file deposited on a hard drive by a website containing information about customers and their browsing activities?

cookie

occurs when a business sells directly to customer online and cuts out the intermediary?

disintermediation

________ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

domain

business model is a plan that details how a company creates, delivers, and generates revenues.

ebusiness model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

online version of a retail store where customers can shop at any hour

etailer eshop estore

a two-dimensional representation of data in which values are represented by colors.

heat map

What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

hitbots

Select two terms that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants. -web conferencing -webinar

information architecture the set of ideas about how all information in a given context should be organized

What measures the number of people a firm can communicate with all over the world?

information reach

The _________ is a massive network that connects computers all over the world and allows them to communicate with one another.

internet

web as a component of Web 3.0 that describes things in a way that computers can understand sematic

involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government egovernment

collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers.

knowledge management involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

Chris Anderson, editor-in-chief of Wired magazine, describes niche-market ebusiness strategies as capturing the ______ tail, referring to the tail of a typical sales curve.

long

What is the ability to purchase goods and services through a wireless Internet-enabled device?

mobile business

What converts an audio broadcast to a digital music player

podcast

What is a small web page containing an advertisement that appears outside of the current website loaded in the browser?

pop-up ad

Information _________ refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

richness

True or false: The Internet and the World Wide Web are not synonymous. The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The Internet includes the WWW and also other forms of communication systems such as email.

t

What is the practice of expanding your business and/or social contacts by constructing a personal network? Social networking

tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.

True or false: One of the biggest benefits of ebusiness is a reduction in costs including communication costs, travel costs, and start-up costs.

true

Number of abandoned registrations Length of stay on the website Demographics of registered visitors

types of clickstream data metrics.

_______ browsers, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW.

web

open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers

webrtc

What provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML?

www