Ch 03- Ethics and Social Responsibility

The recent view on CSR is that:

corporations should help solve the problems of the society while keeping an eye on the sustainability of the environment.

Choose a statement that is correct about situationists.

Advocates individualistic analysis of each act in each situation to determine best action.

What is the business perspective of sustainability?

The ability of an enterprise to sustain itself over a long period of time.

Abstracting a problem, consulting others, being aware of potential sources of bias, questioning the appropriateness of reference frames, and adopting multiple frames are all ways to:

"de-bias" our own ethical judgments.

_______________________ is companies pursuing practices that are good for the environment.

Green Marketing

Which of the following statement is NOT correct?

The highest level of corporate social responsibility is "economic."

Sometimes a manager intends to apply some absolute standard to the evaluation of an ethical dilemma in marketing, but circumstances skew his or her judgment (e.g., contrast effect or framing effect). What is this phenomenon called? a. cognitive bias b. moral impairment c. marketing myopia d. the de-framing effect e. unintentional moral relativism

? Definitely not b. (moral impairment)

Choose a statement that is right about the impact of cultural value on ethical judgment. a. Teleological evaluation is more likely to be used in individualistic society than in collectivistic society in forming ethical judgment. b. Extremity of ethical judgment that may be manifested in individualistic society would be most attenuated among subjectivists. c. Members of collectivistic society are likely to make more extreme judgment in situations involving ethical dilemma. d. Deontological evaluation is less likely to be used in individualistic society than in collectivistic society in forming ethical judgment.

? Definitely not c.(members of collectivistic society...)

The two major dimensions underlying ethical ideologies are: a. idealism and relativism b. relativism and absolutism c. thinking and feeling d. idealism and situationalism e. religion and philosophy

? Definitely not d. (idealism and situationalism).

Choose a statement that represents idealism.

Desirable marketing outcomes are most frequently obtained by following an ethical course of action.

Which of the following are factors that can reduce unethical decision-making?

Answer: a. All of the others Includes: b. Ethical behavior by the top management c. Low tolerance for unethical behavior in the company d. Consensus on social norms among managers

Concerns for which of the following are elements that make up sustainability?

Answer: a. All of the others. Includes: b. Economy c. Environment d. Society

Select a statement that is NOT correct about the significance of the ethics in marketing.

Companies that have high ethical standards often fail to obtain financial goals.

Which levels are necessary for the survival of a firm?

Economic and legal

The CSR pyramid has four levels. Which of the following arranges these levels from the first to the fourth?

Economic, legal, ethical, philanthropic.

Select a statement that is NOT correct about reasons why marketing ethics is important to you as you embark on your career?

Marketplace rewards unethical behavior.

What do ethics refer to?

Moral principles or values that govern the conduct of an individual or a group.

Choose a statement that is correct about ethical judgment making process.

Most people would use some combinations of deontological evaluation and teleological evaluation.

What do ethics refer to?

Unwritten rules that may go beyond what the law dictates.

Which of the following best describes cause-related marketing?

When for-profit corporations pursue a worthy cause.

A group of people who is low in relativism and high in idealism would most likely to believe that:

best possible outcomes can always be achieved by following universal moral rules.