Ch 1- 6 Social Media Marketing
How many characters can Twitter users use in a tweet? a) 380 b) 200 c) 280 d) 180
280
The SMART framework must be? a) smart, marketable, attainable, relevant and time-based b) smart, measurable, available, relevant and time-based c) specific, measurable, attainable, relevant and time-based d) specific, marketable, accessible, relevant and time-based
specific, measurable, attainable, relevant and time-based
What is Facebook Zero? a) the declining number of people who use Facebook b) the declining number of people who post on Facebook c) the declining organic reach on Facebook for Facebook pages d) the declining number of Facebook pages
the declining organic reach on Facebook for Facebook pages
Which gender uses Instagram more? a) men b) women
women
Twitter is used mostly in which age group? a) 18-29 b) 30-49 c) 50-64 d) 65+
18-29
A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network. a) True b) False
True
The bio section of an Instagram profile is the only place in Instagram where a clickable link can be added. a) True b) False
True
When using hashtags on Facebook, it is a good idea to use how many hashtags to maintain engagement? a) 1-3 hashtags b) 4-5 hashtags c) 6-7 hashtags d) 13-15 hashtags
1-3 hashtags
Instagram is the most popular among which age group? a) 18-29 b) 30-49 c) 50-64 d) 65+
18-29
What is a call-to-action button on Facebook? a) A way to message b) A way to make a telephone call c) A way to email d) Connect to a website e) All of the above
All of the above
Your LinkedIn headline? a) Gives credibility to your brand b) Give you an opportunity to say what you do c) All of the above d) None of these options
All of the above
Instagram is owned by which company? a) Google b) Twitter c) Snapchat d) Facebook e) none of these options
The strongest Twitter bios usually contain _____________. a) industry targeted keywords b) links c) hashtags d) emojis e) none of the above
industry targeted keywords
The Instagram algorithm displays posts based on __________. a) the number of followers the account has b) chronological order by the date and time the content was posted c) in a randomized order d) the content that followers engage with the most e) all of these options
the content that followers engage with the most
Which of the following is NOT an advantage of social media? a) free to use b) increases brand loyalty c) identify and reach a target audience d) unrealistic customer expectations e) marketplace insights
unrealistic customer expectations
What percentage of smartphone owners between the ages of 18-44 state cannot recall the last time their mobile phone was not next to them? a) 10% b) 25% c) 50% d) 75%
25%
How many images can you upload to Twitter per tweet? a) 4 b) 6 c) 8 d) 10
4
How long did it take the Internet to reach 50 million people? a) 1 year b) 2 years c) 4 years d) 5 years e) 10 years
4 years
Studies show that Facebook posts with ___ characters receive 86% more engagements than posts with higher characters. a) 40 b) 80 c) 100 d) 150 e) 250
40
What is the recommended percentage of content on Instagram that should be non-promotional? a) 90% b) 80% c) 70% d) 60% e) 50%
80%
What is social media listening? a) the process of monitoring popular television shows b) the process of monitoring consumers spending habits c) the process of monitoring the most popular followers d) the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
When it comes to posting on Facebook, Text should be limited to how many characters? a) 120 b) 130 c) 100 d) 110 e) 140
140
A username on Twitter can contain how many characters? a) 18 b) 12 c) 15 d) 17
15
The analytical tool on Facebook is accessed through? a) Facebook Like Button b) Facebook Insights c) Facebook Messenger d) Facebook Email
Facebook Insights
Posts with 100 characters or more perform better on Twitter. a) True b) False
False
Tuning is the continuous process fine-tuning every post before it gets published. a) True b) False
False
Which of the following is NOT part of the Twitter algorithm? a) In case you missed it b) Show the best tweets first c) Fan Favorites d) Happening Now e) Remaining Tweets
Fan Favorites
Social media etiquette includes all of the following except? a) Don't tag post photos without the owner's permissions b) Follow random people to get followers c) Don't spam our follower's feed d) Always spell check
Follow random people to get followers
People tend to be happier on ______, so brands should try posting funny or upbeat content on that day. a) Thursday b) Friday c) Saturday d) Sunday
Friday
How do you audit your personal brand online? a) Take a selfie and post it on social media b) Google yourself c) See how many likes you get on a personal photo d) Check your metrics on the number of friends you have on social media
Google yourself
Which are social media engagements? a) Likes + Comments b) Likes only c) Comments only d) Likes + Comments + Shares + Clicks e) Clicks only
Likes + Comments + Shares + Clicks
Which gender uses Facebook more? a) Men b) Women
Men
In a company SWOT analysis, which of the following are EXTERNAL? a) Strengths b) Weaknesses c) Opportunities d) Threats e) Strengths and Weaknesses f) Opportunities and Threats
Opportunities and Threats
GIFS are a) Short text that conveys a story b) Short videos that cannot be shared c) Short, soundless video clips that loop and don't require a play button d) Short videos that do not convey emotion
Short, soundless video clips that loop and don't require a play button
A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business. a) True b) False
True
By using Facebook Insights, a user is able to measure likes, reach, page visits and video views. a) True b) False
True
Consumers now regard social media as a more trustworthy source of information over traditional marketing communications a) True b) False
True
Facebook is the most active social media platform in the world? a) True b) False
True
Photos that feature faces get more likes on Instagram than those without. a) True b) False
True
Posts with emojis get liked 57% more often, receive 33% more comments, and get shared 33% more often than posts without emoticons. a) True b) False
True
A Twitter List is? a) a list of the most popular tweets b) a list of the tweets liked by a Twitter user c) a list of Twitter users attending an event d) a curated group of Twitter accounts e) a list of the most popular Twitter accounts that follow you
a curated group of Twitter accounts
A Twitter chat is __________. a) the linking of videos in a conversation b) a group video that is shared c) a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation d) a chat that you initiate with a new hashtag
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A customer persona is __________. a) a representation of a customer's target market based on data collected on employees of the company b) a representation of a customer's target market based on data collected from existing and target customers c) a customer's personality d) a representation of customer's target market based on data collected from existing customers only
a representation of a customer's target market based on data collected from existing and target customers
Which of the following are important when establishing a brand's tone of voice? a) the brand's character b) the brand's purpose c) the brand's tone d) the brand's language e) all of the options
all of the options
Tagging on Facebook __________. a) makes posts stand out b) increases the chance of having the tagged person or company share a post c) increases SEO value d) increases Google ranking e) all of these options f) none of the above
all of these options
Using Twitter as a marketing tool allows businesses to __________. a) connect with customers b) increase brand awareness c) provide customer service d) discover what's happening e) all of these options
all of these options
What is a personal vision? a) a picture of your true self in the future b) it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself c) it includes all the important elements of your life and career d) it helps you see into the future, as it is the framework for the process of creating your life e) all of these options
all of these options
Which of the following is a benefit of social media marketing? a) increased exposure/brand awareness b) increased traffic c) brand loyalty d) lead generation e) all of these options f) none of these options
all of these options
Which country has the highest number of Facebook users? a) United States b) Brazil c) India d) Indonesia e) Mexico
India
Facebook recommends going live for at least ____ minutes, as the longer the broadcast, the more likely people are to discover the video. a) 5 b) 10 c) 20 d) 40 e) 60
10
When sharing photos of people, how many people per photo does Twitter allow you to tag? a) 6 b) 10 c) 4 d) 8 e) 5
10
Nineteen-year-old Mark Zuckerberg founded Facebook in what year? a) 2003 b) 2006 c) 2005 d) 2004 e) 2002
2004
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories. a) 10 b) 20 c) 24 d) 48 e) 36
24
Which is generally the worst time of day to post on Instagram? a) 8-9 a.m. b) 5 p.m. c) 3-4 p.m. d) 2 a.m.
3-4 p.m.
Contest-related words contain a) Win b) Contest c) Promotion d) Enter e) All of the above
All of the above
To become an active participant in LinkedIn and Twitter you must a) Find and joint 2-10 groups related to your industry b) Post regularly (4-7 times per week on LinkedIn and 1-5 time per day on Twitter c) Invite people to connect (LinkedIn) and follow key influencers, colleagues and friends reflecting your personal brand. d) Position yourself as a leader e) All of the above
All of the above
Values are core principles that give meaning to your life. These standards determine.... a) Your choices b) Your actions c) Your attitude d) All of the above
All of the above
Instagram posts with locations receive more engagement than posts without. a) True b) False
True
Question posts receive 100% more comments than standard text posts. a) True b) False
True
A social media content strategy is __________. a) the planning, development, and management of social media content b) how often and on what platforms social media content should be published c) a collection of the resources needed to create social media content d) a schedule of all social media posts
the planning, development, and management of social media content
A pinned post is __________. a) a post about pins b) a post at the top of a brand's Facebook page c) a post that has photo attachments d) a post that shows your pinned location e) none of these options
a post at the top of a brand's Facebook page
What is user-generated content (UGC)? a) any digital content that is produced and shared by end-users of an online service or website b) content that is available for all social media users to use c) any social media content available to the public online d) none of these options
any digital content that is produced and shared by end-users of an online service or website
What are values? a) core principles that give meaning to your life b) the role you will play in making your vision happen c) what intrigues and motivates you in determining how you want to spend your time d) a picture of your true self in the future
core principles that give meaning to your life
What is a way to plan, organize and schedule all social media activities? a) create a blog b) create a social media calendar c) set up an Instagram account d) create a list of hashtags e) have weekly meetings
create a social media calendar
What was the 2015 Oxford Dictionary Word of the Year? a) Facebook b) social media c) emoji d) face with Tears of Joy emoji e) none of these options
face with Tears of Joy emoji
What type of Twitter users are among the top 10 most followed? a) politicians b) musicians c) athletes d) brands e) talk show hosts
musicians
What is social media reach? a) number of countries who have seen any activity from your social media account b) number of people who have seen any activity from your social media account c) number of people within a target market who has seen any activity from your social media account d) number of people that follow a social media account
number of people who have seen any activity from your social media account
What are personal brand attributes? a) projections of what you want to accomplish in life b) the words you would use to define your personality or the value that you offer c) what makes you get out of bed at 6 a.m. on a Saturday morning d) what you most enjoy doing—in your personal life and work-life e) none of the above
the words you would use to define your personality or the value that you offer
What is earned media? a) all of the channels a company owns b) what the public shares digitally and verbally about a brand c) a marketing activity that is paid for d) advertisements e) none of these options
what the public shares digitally and verbally about a brand
What is click-baiting? a) asking people to click on your post b) asking people to tag their friends in a post c) when a post uses a headline that encourages followers to click without giving information about what they will see d) when a post uses a great headline that leads to more clicks
when a post uses a headline that encourages followers to click without giving information about what they will see
