CH 10 QUIZ

High-involvement consumers tend to express higher satisfaction immediately after a purchase, probably due to their more extensive evaluation, but their satisfaction declines over time.

True

Loretuin is a leading cosmetic store. To attract customers and tempt them into buying more products, the store offers the customers a lipstick, a shade of their choice, as a gift for every purchase worth $100 or more. Customers increase their amount of purchase in order to avail this offer. This scenario exemplifies consumer's perceptions of:

fairness in an exchange.

Comparing prior belief or expectations with new information, such as evidence from experience, is referred to as _____.

hypothesis testing

In the context of responses to dissatisfaction, dissatisfied consumers are more likely to complain when the perceived cause of their dissatisfaction is:

marketer-related.

Post-decision dissonance is most likely to occur when:

more than one alternative is attractive.

Which of the following statements is true of a product-harm crisis?

Consumers look for cues to product quality in usage experience.

_____ occurs when there is a discrepancy, positive or negative, between our prior expectations and a product's actual performance.

Disconfirmation

Processing the information that one experiences is referred to as hypothesis generation.

False

In the context of consumers' learning from experience, which of the following statements is true of prior knowledge?

High-knowledge consumers are likely to have well-defined beliefs and expectations.

John is expecting Rony, his brother, to move in with him soon. He needs to make space for Rony's belongings. John has a difficult time clearing up unwanted stuff and ends up with an overflowing cabinet in the basement and a garage full of useless clutter. In this scenario, John's inability to dispose of the useless items exemplifies:

difficult emotional detachment.