ch 12
What is an indirect marketing channel?
A channel containing one or more intermediary levels
Which of the following describes a conventional distribution channel?
A channel that consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits
Which of the following is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties?
Administered VMS
Which term refers to a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer?
Channel level
__________ is the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.
Disintermediation
Which of the following is designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible?
Distribution center
__________ involves giving a limited number of dealers the exclusive right to distribute the company's products in their territories.
Exclusive distribution
Which of the following describes exclusive distribution?
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
Which of the following is a channel containing one or more intermediary levels?
Indirect marketing channel
Which of the following is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user?
Marketing channel
__________ is the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products.
Selective distribution
How is integrated logistics management defined?
The logistics concept that emphasizes teamwork - both inside the company and among all the marketing channel organization - to maximize the performance of the entire distribution system
Which term refers to an independent logistics provider that performs any or all of the functions required to get a client's product to market?
Third-party logistics provider
A direct marketing channel is __________.
a channel that has no intermediary level
A marketing channel is best defined as __________.
a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
A(n) __________ channel consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
conventional distribution
A(n) __________ is a vertical marketing system that combines successive stages of production and distribution under single ownership.
corporate VMS
A distribution center is __________.
designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible
Selective distribution is __________.
giving a limited number of dealers the exclusive right to distribute the company's products in their territories
Marketing channel management refers to __________.
selecting, managing, and motivating individual channel members and evaluating their performance over time
Intensive distribution is best defined as __________.
stocking the product in as many outlets as possible
Selective distribution is __________.
the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products
