CH 17 Web Design Website Standards
FAQs
Frequently Asked Questions
robot exclusion protocol
Standard used by websites to communicate with web crawlers
Link exchange
When owners of similar sites agree to trade links to each other's sites.
Meta Tags
Words inserted into a Web site's key-words field to increase the site's appearance in search engine results.
Web Analytics
analyzes unstructured data associated with websites to identify consumer behavior and website navigation
Assistive Technology
array of devices that permit people with disabilities to improve their functioning
AdWords
keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages
Web Master
person in charge of maintaining a web site
accessibility
the relative ease with which a destination may be reached from some other place
validator
A means of checking a web page against a standard as laid down by the W3C.
Web Accessibility Initiative (WAI)
A program for developing strategies, guidelines, and resources to help make the Web accessible to people with disabilities
spider
A program that searches the web looking for links; called a spider because it crawls all over the Web.
search engine
A software program you can use to find Web sites, Web pages, and Internet files.
keyword
A word or phrase that describes a subject or category on which you can search.
Section 508 (VRA)
websites have to be accessible for all
screen reader
Accessibility feature for users with eyesight problems, which reads text aloud.
Search Engine Optimization
Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking