Ch 2 Business Comm

Which of the following sentences demonstrates effective business writing?

b. Your proposal demonstrates how our call center can better meet the needs of our customers.

Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

b. considers what the readers are like and how they will react to the message

As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and

b. professional

The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to

b. promote goodwill

One technique that improves business writing is the use of empathy. Empathy refers to

b. putting yourself in the receiver's shoes to adapt the message to the receiver's needs

Business messages should use positive language rather than negative language. Positive language

b. tells what is and what can be done.

Create a conversational but professional tone in letters, e-mail messages, instant messages, and memos by

b. using familiar words, occasional contractions, and pronouns such as you and I

Which of the following demonstrates effective business writing?

c. A record number of Japanese investors are purchasing real estate in the United States.

Courteous business messages

c. All answer choices are correct

What question should you ask to visualize your audience?

c. All answer choices are questions you should ask to visualize your audience

When preparing a business message, you should make your writing audience oriented. Audience oriented means you should

d. concentrate on looking at the problem from the receiver's perspective

Michael usually holds team meetings on Tuesday mornings, but he needs to reschedule next week's meeting to Wednesday morning. To tell team members of the date change for the next meeting, Michael should

a. send an e-mail

Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?

a. At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads

Francisco is writing an article for the company's intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Francisco's point?

a. Employees will respond better if you write e-mail messages with familiar language and a friendly, conversational style.

Which of the following sentences best focuses on the audience?

a. Register now to lock in your preferred travel dates

What communication channel would be most appropriate to deliver data to a customer?

a. Report or proposal

What communication channel would be most appropriate when you must share digital information with other members of your work team?

a. Wiki

The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your audience' reaction to your message, and

a. adapting your message to the audience

Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or lose his position. The best channel for Ms. Siu to deliver this message is

a. face-to-face communication

Business writing should be persuasive. In this context persuasive can best be defined as

a. getting your audience to believe and accept your message

During the second phase of the writing process, you conduct research

a. organize ideas, and compose the message

Which of the following is most acceptable for business writing?

b. All physicians must carry their own malpractice insurance

What is the preferred channel choice for today's corporate communicators?

b. E-mail

What communication channel would be most appropriate when a written record or formality is required?

b. Letter

Which of the following is most acceptable for business writing?

b. Sheila will examine the job proposal carefully

Which of the following demonstrates effective business writing?

b. The office personnel will assist you with your forms

Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)

b. What do I hope to achieve with this message?

Which of the following demonstrates effective business writing?

b. Will you please credit my account for $125 due to the computer error on May 1

Which of the following represents a goal for business writers?

b. You should get your audience to believe and accept your ideas

Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?

c. Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.

What is the primary way tone is conveyed through a business message?

c. Language choice

Which of the following is most acceptable for business writing?

c. Please check with your supervisor for information about salary increases.

Which of the following demonstrates effective business writing?

c. Victoria uses a wheelchair

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

c. Your competitors' channel use

Travis must determine the appropriate channel for an important business message. In this context channel refers to the

c. medium through which the message is sent

Business writing should be economical. In this context economical can best be defined as

c. presenting ideas clearly and concisely

Experts say that writers should spend the most time in the ____ stage of the writing process.

c. revising

Business writing should be purposeful. In this context purposeful can best be defined as

c. solving problems and conveying information

According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?

d. 25 percent

Which of the following sentences demonstrates effective business writing?

d. Enclosed is our latest catalog

Which of the following communication channels is considered the richest medium?

d. Face-to-face conversation

Which of the following sentences demonstrates conversational business writing?

d. I am upset about your return policy

Which of the following demonstrates effective business writing?

d. The new tax rule applied to individuals over 62

Which of the following represents the best business writing?

d. You can return all resalable merchandise for a store credit

Business messages should be conversational, professional, positive, and

d. courteous

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

d. evaluate for effectiveness

Profiling the audience for a business message helps the writer

d. identify the appropriate tone, language, and channel

Adapting your message to the audience involves

d. thinking of the right words and tone to use in your message

Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider

d. unfamiliar.

Business writers are encouraged to use plain English, which means

d. using active-voice verbs, personal pronouns, short sentences, and familiar words.