Ch. 2 Marketing questions

target market, marketing mix

-A marketing strategy is the selection of a(n) _______ and the creation of a(n) _____ that will satisfy the needs of target-market members.

decentralized organization

-Decision-making authority is delegated as far down the chain of command as possible in a(n)

later mover advantage

-The ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in the marketplace is called:

marketing objective

A ______ states what is to be accomplished through marketing activities.

training

-An essential element of communicating with marketing employees is

threats

-When conducting a SWOT analysis, which of the following are barriers that could prevent an organization from reaching its objective?

market opportunity

-When the right combination of circumstances and timing permits an organization to take action to reach a particular target market, there exists a(n)

market development

-Which of the following competitive growth strategies strives to increase sales of current products in new markets?

organizational mission and goals

-the strategic marketing process beings with:

c

-The unique symbols, personalities, and philosophies that support all corporate activities including strategic planning and marketing are best described as: a. corporate identity. b. SWOT analysis. c. mission statement.

c

-Which of the following is the last step of establishing a marketing implementation timetable? a. organizing activities in the proper order b. separating the activities to be performed in sequence from those to be performed simultaneously c. assigning responsibility for completing each activity to one or more employees, teams, or managers

b

Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy? a. SWOT analysis b. market growth/market share matrix c. product-market matrix