Ch. 21: Social Movements and Social Change
expressive crowds
crowds who share opportunities to express emotions
revolutionary movements
movements that seek to completely change every aspect of society
NGO
nongovernmental organizations working globally for numerous humanitarian and environmental causes
resistance movements
those who seek to prevent or undo change to the social structure
21.3 Social Change
There are numerous and varied causes of social change. Four common causes, as recognized by social scientists, are technology, social institutions, population, and the environment. All four of these areas can impact when and how society changes. And they are all interrelated: a change in one area can lead to changes throughout. Modernization is a typical result of social change. Modernization refers to the process of increased differentiation and specialization within a society, particularly around its industry and infrastructure. While this assumes that more modern societies are better, there has been significant pushback on this western-centric view that all peripheral and semi-peripheral countries should aspire to be like North America and Western Europe.
social movement
a purposeful organized group hoping to work toward a common social goal
21.1 Collective Behavior
Collective behavior is noninstitutionalized activity in which several people voluntarily engage. There are three different forms of collective behavior: crowd, mass, and public. There are three main theories on collective behavior. The first, the emergent-norm perspective, emphasizes the importance of social norms in crowd behavior. The next, the value-added theory, is a functionalist perspective that states that several preconditions must be in place for collective behavior to occur. Finally the assembling perspective focuses on collective action rather than collective behavior, addressing the processes associated with crowd behavior and the lifecycle and various categories of gatherings.
21.2 Social movements
Social movements are purposeful, organized groups, either with the goal of pushing toward change, giving political voice to those without it, or gathering for some other common purpose. Social movements intersect with environmental changes, technological innovations, and other external factors to create social change. There are a myriad of catalysts that create social movements, and the reasons that people join are as varied as the participants themselves. Sociologists look at both the macro- and microanalytical reasons that social movements occur, take root, and ultimately succeed or fail.
motivational training
a call to action
flash mob
a large group of people who gather together in a spontaneous activity that lasts a limited amount of time
collective behavior
a non-institutionalized activity in which several people voluntarily engage (pop culture, trensds such as rush hour- activity that is not mandated)
emergent norm theory
a perspective that emphasizes the importance of social norms in crowd behavior
mass
a relatively large group with a common interest, even if they may not be in close proximity
assembling perspective
a theory that credits individuals in crowds as behaving as rational thinkers and views crowds as engaging in purposeful behavior and collective action
resource mobilization theory
a theory that explains social movements' success in terms of their ability to acquire resources and mobilize individuals
public
an unorganized, relatively diffuse group of people who share ideas
reform movements
movements that seek to change something specific about the social structure
religious/redemptive movements
movements that work to promote inner change or spiritual growth in individuals
conventional crowd
people who come together for a scheduled event (think concert/ mob)
casual crowds
people who share close proximity without really interacting (ex: at a mall)
alternative movements
social movements that limit themselves to self-improvement changes in individuals
prognostic framing
social movements that state a clear solution and a means of implementation (last part of frame alignment process)
social change
the change in a society created through social movements as well as through external factors like environmental shifts or technological innovations
social movement sector
the multiple social movement industries in a society, even if they have widely varying constituents and goals
crowdsourcing
the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people
crowd
a failry large number of people who share close proximity
value-added theory
a functionalist perspective theory that posits that several preconditions must be in place for collective behavior to occur
social movement organization
a single social movement group
diagnostic framing
a social problem that is stated in a clear, easily understood manner (first part of frame alignment process)
new social movement theory
a theory that attempts to explain the proliferation of postindustrial and postmodern movements that are difficult to understand using traditional social movement theories
acting crowds
crowds of people who are focused on a specific action or goal
social movement industry
the collection of the social movement organizations that are striving toward similar goals
modernization
the process that increases the amount of specialization and differentiation of structure in societies
frame alignment process
using bridging, amplification, extension, and transformation as an ongoing and intentional means of recruiting participants to a movement