Ch 5 Video Case on IMG Worldwide

The most basic determinant of a​ person's wants and behavior are embedded in a consumers​ __________.

culture

students purchasing items with the college logo most likely represent consumers involved in which type of buying​ behavior?

habitual

IMG World provides college students with​ new, relevant​ media, making which stage of the consumer buyer behavior process easier for the​ consumer?

information search

IMG​ World's products and services are geared toward colleges and​ students, the students of which may be considered young achievers. This designation can be best described as which influential factor of consumer buying​ behavior?

age and life stages

A popular football player at a college who is able to influence the buying decisions of fans would best be described as​ a(n) __________.

opinion leader influence