Ch. 6

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The ___ refers to our more realistic appraisal of the qualities we have and don't have. • inner self • Texas Creative application • Ideal self • Actual self

Actual self

____ is where a person derives his or her identity in large measure from a social group. • Collective self • Micro frame • Nano frame • Looking-glass self

Collective self

A person's conception of how he/she would like to be is called ________.

Ideal self

___ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities/ • Self-concept • Actual self • Self-esteem • Self-ego

Self-concept

When we act the way we assume others expect us to act we are practicing a _____. • Self-image •Self-fulfilling prophecy • looking-glass self • real self

Self-fulfilling prophecy

Social comparison is a basic human tendency (T/F)

True

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. • a large gap between their real and ideal selves •a small gap between their real and ideal selves • self-fulfilling prophecies • selfie sticks

a large gap between their real and ideal selves

According to the sociological tradition of _____, relationships with other people play a large part in forming the self. • self-image congruence • symbolic interactionism • Self-completion theory • Body cathexis

symbolic interactionism


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