ch. 9 reading quiz

A wiki is _________.

a web site on which anyone can post material and make changes to already posted material

Methods for shopping socially include: All of these are methods for shopping socially Social marketplaces and direct sales Shopping communities and clubs What other shoppers say

all of these

Organizations are using social computing in which of the following functions? Marketing Human resource management All of these Customer relationship management

all of these

Empowered customers know how to use the wisdom and power of _________.

crowds and communities

HR managers are using social tools to build relationships with __________.

employees

All of the rating, reviews and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

false

Social commerce involves paying for services such as online dating.

false

keywords that describe a piece of info

folksonomies

The blogosphere is defined as _________.

millions of blogs on the web

Social computing forces companies to deal with customers ________ as opposed to ________.

reactively; proactively

a system that allows you to receive information from sites you identify without having to go to the individual Web sites

really simple syndication

Both ___ and job seekers are moving to online social networks as recruiting platforms.

recruiters

__ ___ represents advertising formats that employ the social context of the user viewing the ad.

social advertising

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

social computing generates faster and cheaper results

provide an easy, interactive tool for communicating and collaborating with other people on the Web

social networking web sites

Blogs and wikis fundamentally differ in terms of _________.

their ability of users to post content

Benefits of social commerce to customers include the following EXCEPT: Better and faster vendors' response to complaints Vendors can assist other customers Customers' expectations can be met more fully and quickly Customers can easily search, link, chat, and buy while staying in the social network's page

vendors can assist other customers

Netcasting is __________.

The distribution of audio files and video files.