Ch 9
NIKE has sold MORE products overseas than in US
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Sponsorship program established by International Olympic Committee, in which corporations pay millions of $ for status as an official Olympic sponsor for a 4-year period and are granted exclusivity in a sponsorship category
(the) Olympic Partner Program (TOP)
4 types of sport tourism 1. Travel to participate in sport activity 2. Travel to view sport activity 3. Travel to visit sport hall of fame, stadium/museum 4. Travel to volunteer at sport event
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Factors which increased olympic popularity 1)increased ease of global travel 2)relaxation of trade barriers 3)improvement in communication
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IF's : Summer games: must be practiced by men in @ least 75 countries, 4 continents WInter games: must be played by at least 25 countries and 3 continents
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IOC: Governed by its self-selected members: 3 Bodies 1. The session 2. Executive board 3. The president
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NFL Super BOwl XLII was broadcasted in 230 countries and 33 languages
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Olympic Amateurism dropped in 1992
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One challenge that the paralympic games must face is that: Not governed by IOC and do not share generated millions of Olympic movement
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Sport for All Movement International movement seeks to promote mass participation in sports w/out discrimination
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US olympic commitee governs: 1)pan american games 2)paralympic games contains an executive director and board of trustees
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b. NFL: exhibition games outside US since 1986
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ii. Floorball, 2nd largest sport in Sweden & Finland. Introduced to Australia though efforts of equipment manufacture
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Organizations responsible for the managing and monitoring the everyday running of the world's various sports disciplines & planning of Olympic Games events, and supervision of development of athletes practicing these sports
International Federations (IFs)
A nongovernmental/non-profit organization that is the legal and business entity Entrusted w/ control, development and operation of modern Olympic Games
International Olympic Commitee (IOC)
Who has FINAL AUTHORITY on all questions concerning Olympic games/movement
International Olympic Committee
When the USA Track & Filed coordinates the USA Track & Field Championship, this is an example of ?
National Governing Bodies
WHo designates the cities that may host the Olympics in their respective countries
National Olympic Committees
Organizations responsible for the development and protection of the Olympic Movement in their respective countries
National Olympic Committees (NOCs)
Organizations that administer a specific sport in a given country, operating within the guidelines set forth by their respective internatnional federations AKA (NFs)
National governing bodies (NGBs)
The philosophy behind Olympic Games which seeks to: "Creat a way of life based on joy found in effort, the educational value of a good example. and respect for universal fundamental ethical principals"
Olympism
groups primarily responsible for the operational aspects of the olympic games
Organizing Committees for the Olympic Games (OCOGs)
Variations between the customs, values, and traditions of cultures
cultural differences
Corporate tactic of creating products that have the same appeal and generate the same demand worldwide
global strategy
Programs and activities taken to increase sport participation/interest in a particular region
grassroots efforts
Feeling of pride in one's nation
nationalism
