Ch.7 Quiz
Consumers rarely compare shopping products before purchasing them.
False
Corporate image marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.
False
Life insurance is an example of a convenience product.
False
Line extensions occur when a company extends existing brand names to new or modified products in a new category.
False
Product line filling occurs when a company lengthens its product line beyond its current range.
False
Products include only tangible objects.
False
Service variability means that the quality of services does not depend on who provides them.
False
Specialty products are primarily purchased for use in conducting a business.
False
The augmented product is considered the basic level among the three levels of product.
False
A brand extension gives a new product instant recognition and faster acceptance.
True
A laptop that is purchased for a graphic design studio is considered an industrial product.
True
A product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
True
An augmented product is a product that is built around the core benefit and actual product by offering additional consumer services and benefits.
True
Consumers are generally willing to make more effort than usual to buy specialty products.
True
Furniture is an example of a shopping product.
True
Most major new innovations are unsought until consumers become aware of them through advertising.
True
Support services are an important part of a customer's overall brand experience.
True
Total quality management is an approach in which all of the company's people are involved in constantly improving the quality of products, services, and business processes.
True
Unsought products are consumer products that the consumer either does not know about or knows about but does not normally consider buying.
True
When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity.
True
