Chap 12

a

QN=25 Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution. a. exclusive b. intensive c. quality d. high-end e. independent

a

QN=26 A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers. a. True b. False

b

QN=27 It is accurate to say that distribution channels are fairly simple behavioral systems in which people and companies interact to accomplish individual company and channel goals. a. True b. False

...

QN=28 In a conventional distribution channel, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict. a. Answer: TRUE

a

QN=29 Generally speaking, a company's marketing channel objectives are influenced by the level of customer service sought, the nature of the company, its products, its marketing intermediaries, its competitors, and the environment. a. True b. False

b

QN=3 Another term for the supply chain that suggests a sense and respond view of the market is ________. a. supply and demand chain b. demand chain c. channel of distribution d. distribution channel e. physical distribution

b

QN=30 Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area. a. True b. False

b

QN=31 Distribution systems are relatively consistent from country to country, making it easy for international marketers to design channels. a. True b. False

a

QN=32 Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products. a. True b. False

a

QN=4 When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________. a. value delivery network b. channel of distribution c. supply chain d. demand chain e. conventional distribution channel

c

QN=5 From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. a. channel members b. distributors c. consumers d. manufacturers e. marketers

b

QN=6 Intermediaries play an important role in matching ________. a. dealer with customer b. supply and demand c. product to region d. manufacturer to product e. information and promotion

c

QN=7 Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. a. time, need, and form b. place, possession, and form c. time, place, and possession d. place, time, and need e. place, need, and distribution

d

QN=8 Which of the following is NOT a key function that intermediaries play in completing transactions? a. promotion b. information c. matching d. risk taking e. negotiation

b

QN=9 Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? a. physical distribution b. promotion c. financing d. risk taking e. storing goods

d

QN=1 Which of the following is NOT a typical supply chain member? a. resellers b. customers c. intermediaries d. government agencies e. raw materials supplier

d

QN=10 In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. a. depth b. complexity c. involvement d. length e. width

e

QN=11 At minimum, a marketing channel consists of a producer and a(n) ________. a. wholesaler b. agent c. broker d. intermediary e. customer

b

QN=12 To a producer of goods, a greater number of channel levels means ________ and greater channel complexity. a. less distance between producer and end consumer b. less control c. fewer potential ideas d. higher taxes e. fewer channel partners

a

QN=13 All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow. a. promotion b. acquisition c. customer d. return product e. by-product

b

QN=14 Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________. a. a tying disagreement b. channel conflict c. channel disintermediation d. third-party logistics e. channel intermediation

b

QN=15 A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers. a. product-related b. independent c. contract d. estranged e. merchant

b

QN=16 When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. a. multichannel b. selective c. international d. direct e. extensive

a

QN=17 Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution. a. exclusive b. selective c. intensive d. administered e. corporate

b

QN=18 Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products? a. exclusive b. selective c. intensive d. administered e. corporate

a

QN=19 China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________. a. inadequate distribution systems b. indifference toward Western products c. high regional taxes d. the religious caste system e. insurmountable language barriers

b

QN=2 ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. a. Downstream from b. Upstream from c. Disintermediated from d. Horizontal to e. Parallel with

b

QN=20 Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________. a. exclusive distribution b. exclusive dealing c. selective distribution d. exclusive pricing e. disintermediation

d

QN=21 A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________. a. exclusive distribution b. exclusive dealing c. intensive distribution d. a tying agreement e. disintermediation

c

QN=22 Which of the following is NOT an area of responsibility for a logistics manager? a. information systems b. warehousing c. promotions d. inventory e. purchasing

b

QN=23 To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation. a. reduction-inventory management b. just-in-time logistics c. limited inventory logistics d. supply chain management e. economic order quantity

a

QN=24 Which product will most likely be exclusively distributed? a. BMW cars b. Levi's blue jeans c. Bazooka bubble gum d. Prairie Farms yogurt e. Coca-Cola