Chap 13
Today, ________ are flourishing due to the increased use of market segmentation and market targeting.
specialty stores
________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
Discount stores
Retailers constantly have to scan the environment for new trends in shopping and retailing. Which of the following is a trend the retailer confronts currently?
Shortening retail life cycles
Which of the following wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities?
bulk breaking
Which type of store carries a deep assortment of a particular product line, has knowledgeable staff, and can be viewed as a giant specialty store?
category killer
Sears, Target, and Kroger are examples of ________.
corporate chains
Daizy's is a shop that carries only plus-size clothing. According to this information, Daizy's differentiates itself from its competitors based on ________.
product assortment
In-store demonstrations, displays, sales, and loyalty programs are examples of ________.
sales promotion
Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?
showrooming
Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shoppingprocess?
full-service retailer
