Chapter 10
The average American adult spends double the time consuming media than the time spent at work.
TRUE
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games
TRUE
The overall size of the online video audience is about the same size as the traditional television audience.
TRUE
All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution
Language
The proliferation of mobile device has led to an increase in the total amount of time spent with media.
TRUE
Which of the following is not an example of a start-up digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
USA Today
Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
media migration
The New York Times introduced which of the following revenue models in 2011? A) paywall B) metered subscription C) advertising D) walled garden
metered subscription
Which of the following is not one of the five types of digital gamers? A) casual gamers B) local gamers C) social gamers D) console gamers
local gamers
In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books? A) Barnes & Noble B) Penguin Random House C) Hachette D) Harper Collins
Hachette
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper? A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video
directly to a newspaper's home page
Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) increased popularity of binge watching compared to watching linear TV D) inability to attract customers to traditional products
inability to attract customers to traditional products
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
industry convergence
In 2015, which of the following comprised the largest segment of the online gaming audience? A) social gamers B) mobile gamers C) casual gamers D) console gamers
mobile gamers
In 2015, Amazon's e-book and media store contained around how many book titles? A) more than 50,000 B) more than 100,000 C) more than 1 million D) more than 5 million
more than 1 million
Approximately ________ of the Internet population in the United States reads magazines online. A) one-quarter B) one-third C) one-half D) three-quarters
one-third
Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2014. C) In 2014, sales of vinyl records grew 50%. D) Streaming music generates about 30% of all digital music sales.
Digital revenues accounted for less than half of all U.S. music revenues in 2014
Which of the following happened during the period of time during which newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.
Google launched its search engine.
In 2015, which of the following forms of online entertainment produced the least amount of revenue? A) Internet radio B) online music C) games D) motion TV and movies
Internet Radio
Which of the following statements about mobile gaming is not true? A) Mobile games will generate an estimated $2 billion in 2015. B) Mobile games have proven difficult to monetize. C) Mobile games appeal to a younger demographic than console games. D) Mobile games are expensive to develop.
Mobile games are expensive to develop
Which of the following statements about the online newspaper audience is not true? A) Online newspaper readership is growing at more than 10% a year. B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. C) Over 65% of Internet users read newspaper content online. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
The majority of newspaper readers read the news using a combination of the Web, print and mobile.
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: A) 1%. B) 5%. C) 10%. D) 15%.
1%
Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble
Amazon
Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose
Amazon supports the agency model.
Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their new video game teams. B) E-sports is growing at approximately 25% a year. C) E-sports will approach Hollywood in terms of global revenues by 2020. D) E-sports currently generates approximately $600 million globally.
E-sports is growing at approximately 25% a year.
Cannibalization is a major challenge facing book publishers.
FALSE
In the wholesale model of e-book distribution, pricing power is with the publisher.
FALSE
Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google
Which of the following was the top online video site in 2015 in terms of number of viewers? A) Google Sites B) Facebook C) AOL D) Yahoo Sites
Google Sites
Which of the following is the fastest growing segment of media revenues? A) magazines B) home video C) Internet media D) radio
Internet media
Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.
Readership of newspapers in print form continues to exceed online readership.
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.
TRUE
Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games
TV
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
Technological
Over the past five years, book publishing revenues have: A) decreased slightly. B) increased steadily. C) remained stable. D) decreased sharply.
remained stable
DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
technical and legal means
The leading merchants of digital games are Apple's App Store and: A) Xbox. B) Twitch.tv. C) Amazon Digital. D) the Google Play store.
the Google Play store.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) price discrimination. B) content convergence. C) the release window. D) digital rights management.
the release window
What percentage of people read newspapers only on a mobile device? A) 5% B) 6% C) 7% D) 11%
5%
Well over ________% of television viewers multitask while watching television. A) 20% B) 40% C) 60% D) 80%
60%
Online digital entertainment and media revenue is about ________ of total entertainment and media revenue. A) 8% B) 16% C) 32% D) 40%
8%
All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
Amazon Books Publishing.
Vox is an example of the Digital First business model.
FALSE
Which of the following is a news aggregator app that organizes stories in a magazine format , with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed
Which of the following start-up digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post
Huffington Post
Which of the following most accurately describes the resolution of the dispute between Hatchette, Simon & Schuster, and Amazon? A) The dispute remains unresolved. B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books. C) Amazon can determine the prices of books sold on its platform at its sole discretion. D) Amazon must not sell the books for any lower than the price they are offered by Apple.
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking
Stephen King
In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.
TRUE
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? A) The Print-centric model B) The Integrated Print/Web C) The Digital First model D) The Convergence model
The Convergence model
Which of the following statements about the newspaper industry is not true? A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. B) Online readership of newspapers is increasing. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper circulation revenues have declined by 10% since 2000.
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable television. C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. D) OTT entertainment services enable binge watching
To use OTT services, consumers must purchase a bundle of channels.
Which of the following is not a source of illegal file-sharing? A) Movie2K B) BitTorrent C) MovieWatch D) UltraViolet
UltraViolet
Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
distribution
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
freemium
A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate
freemium
Digital magazine ad revenues were expected to ________ in 2015. A) remain stable B) more than double C) grow over 20% D) continue to decrease
grow over 20%
Which of the following was the most troubled segment of the publishing industry in 2015? A) books B) magazines C) newspapers D) periodicals
newspapers
Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015? A) online video games B) Internet radio C) online music D) online TV and movies
online music
Music streaming is growing at ________ a year. A) 10% B) 30% C) 50% D) 70%
30%
Online newspapers and magazines are the largest and fastest growing forms of online entertainment.
FALSE
In 2015, the time spent on desktop computers and mobile devices exceeded the time spent in front of the television.
TRUE
Millennials are the first generation to be born into the digital revolution of the 20th century.
TRUE
Online readership of newspapers is growing by more than 10% a year.
TRUE
Smartphones are an example of technological convergence.
TRUE
The a la carte revenue model allows users to pay only for what they use.
TRUE
Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com
Twitch.tv
Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
magazine aggregator
Which of the following newspaper audience platforms has the higher percentage of readers? A) print/mobile B) Web only C) Web/mobile D) print
Which of the following forms of media generate the most revenue? A) television B) Internet C) newspapers D) box office
television
Which of the following is the largest online movie download distributor? A) Netflix B) Hulu C) iTunes D) Google Play
iTunes
In 2015, e-book sales constituted ________% of all consumer book sales. A) 11 B) 23 C) 32 D) 52
23
Around what percentage of Amazon's top 100 selling books are now self-published? A) 10% B) 25% C) 33% D) 50%
25%
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? A) Amazon B) Google C) Apple D) Barnes & Noble
Apple
Which of the following statements about the television and premium video industry is not true? A) Apple's iTunes store is the leading distributor of streaming video. B) The television industry is the major source of premium video on the Internet. C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. D) Over-the-top entertainment services are a threat to cable television distributors.
Apple's iTunes store is the leading distributor of streaming video.
Which of the following statements about the movie industry is not true? A) Over 300 million Americans were expected to watch movies online in 2015. B) Online movie distribution is not dominated by a single distributor. C) Of the digital formats, the most revenue is generated by subscription streaming. D) DVD sales make up the largest share of movie revenues.
Over 300 million Americans were expected to watch movies online in 2015.
