Chapter 10
Karee opens her presentation about factory safety protocols by telling a story about a time several workers narrowly missed serious injury thanks to safety training they had received just weeks before. What type of attention-getter is Karee using? Multiple choice question.
A vivid example
Which of the following is the most critical factor in a successful presentation?
Content Development
Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?
PREP
Claire is giving a presentation to a group of busy executives. Which of the following should she be sure to do to ensure a successful presentation? (Choose every correct answer.)
She should reemphasize her takeaway messages throughout the presentation. She should summarize her key takeaway messages at the beginning of the presentation.
Which of the following should be verified when reviewing a business presentation?
Supplementary materials are well prepared. The electronic slides have been proofread. Related technology is in working order.
Which of the following describes the effect of good visual aids on a presentation?
They significantly improve the effectiveness of the presentation.
True or false: A fatal error in a business presentation is to present evidence but leave out central positions.
True
True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.
True
Which of the following criteria are part of the FAIR test? (Choose every correct answer.)
Your real motives in making the presentation are accessible. The presentation is factually correct.
The review section of a business presentation contains which of the following?
a brief summary of the key messages a call to action
What should the preview of a speech accomplish? (Choose every correct answer.)
attract the attention of the audience highlight the value of the speech to the audience
In a business presentation, the content of any slide should
be easy to read and understand.
Which of the following types of formatting should be used to highlight key information and data?
bold italics
The goal of the review in a business presentation is to
compel audience members to consider taking specific actions.
Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.
emotional
Which kinds of appeals should be made when giving speeches and presentations?
emotional analytical
The beginning of a presentation is the time when audience members
form an opinion about the speaker.
In a business presentation, slides should have which of the following characteristics?
highlighting of key data highly legible font size
Which of the following are applications of the AIM planning process in presentations and speeches?
including supporting points to the key ideas highlighting topic-related conclusions conducting an analysis of the presentation's listeners
Powerful images on electronic slides for a business presentation
increase the emotional impact. improve the effectiveness of communication.
Which of the following are aspects of the AIM planning process? (Choose every correct answer.)
information audience message
Which of the following type of support material would likely be the most effective for audience members with blue MVSs?
personal stories
Which of the following is done twice as part of the PREP method for a presentation?
stating a position
Which of the following are steps of the PREP method for a business presentation? (Choose every correct answer.)
stating a position providing an example
Which of the following are used as support material for business presentations?
statistics analogies relevant professional experiences
Which of the following are fundamental to any successful presentation?
structure well-formed content
Which three of the following types of attention-getters are the most effective?
testimonials dramatic demonstrations rhetorical questions
When two or three key messages are developed for a presentation, they should be
the focus of the presentation.
The first step of the AIM planning process may be difficult for a business presentation because you may not know
the makeup of the audience.
Which of the following elements of a speech are part of the preview?
the positioning statement the overview the attention-getter
What is the first step in the AIM planning process?
understanding the needs of your audience
During a business presentation, audience members should be able to understand the information on slides Multiple choice question.
within a few seconds.
Audience members typically decide which of the following during the preview of a presentation? Multiple select question.
if they think they have something to gain from the presentation if they are willing to act on what they hear if they will pay attention and listen to the presentation
Which of the following can weaken a message presented during a business presentation with slides? (Choose every correct answer.)
images not related to the message low-resolution images too many images
