Chapter 10
How are the Internet and e-commerce causing severe disruption to the existing advertising business model?
Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage
Which of the following is not a recent development in e-commerce?
The music recording industry is disrupted as music creation and distribution become decentralized.
An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
false
Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
false
Disintermediation provides major benefits to the distributor.
false
E-commerce refers to the use of any networking technologies to transact business.
false
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
false
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
false
Intellectual property refers to all forms of human expression, both tangible and intangible.
false
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
false
Retail consumer e-commerce is growing at single-digit rates.
false
Rich media advertisements are a sales-oriented marketing format.
false
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
information density
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
interactivity
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
marketspace
Through what channel did e-commerce first evolve?
online advertising sales
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
richness
Based on your reading of the chapter, e-commerce is:
still in a revolutionary phase.
The quality of ubiquity, as it relates to e-commerce, is illustrated by:
the availability of the Internet everywhere and anytime.
Which of the following is not one of the unique features of e-commerce technology?
transparency
Advertising networks track a user's behavior at thousands of Web sites.
true
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
true
An example of the service provider business model is Flickr, a photo management and sharing Web site.
true
Automobile manufacturing is an example of a vertical market.
true
In general, for digital goods, the marginal cost of producing another unit is about zero .
true
In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.
true
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.
true
Ninety-six percent of all U.S. households with Internet access use a broadband connection.
true
The Internet shrinks information asymmetry.
true
Web personalization is used primarily as a major marketing tool.
true
