Chapter 10 quiz

__________________ is an example of horizontal channel conflict. A. A retailer complaining about receiving damaged goods from a wholesaler B. A consumer complaining to a producer about the quality of a product C. A Subaru dealer complaining that another Subaru dealer is advertising in its territory D. A consumer complaining to a retailer about the service he received E. A retailer complaining about a​ producer's pricing

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A. Adaptability criteria B. Profitability criteria C. Control criteria D. Investment criteria E. Sales criteria

Adaptability criteria

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Corporate VMS B. ​Manufacturer-sponsored retailer franchise system C. Conventional distribution channel D. Contractual VMS E. Administered VMS

Administered VMS

_________________ is the first step in marketing channel design. A. Identifying the types of intermediaries to use B. Evaluating major channel alternatives C. Identifying the number of intermediaries to use D. Setting channel objectives E. Analyzing consumer needs

Analyzing consumer needs

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer? A. Networking contacts B. Supply chains C. Value delivery networks D. Channel levels E. Marketing channels

Channel levels

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy? A. Selective B. Exclusive C. Intensive D. Franchise E. Direct

Exclusive

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common? A. Independent retailers B. Channel intermediaries C. Franchise organizations D. Wholesalers E. Supplier channels

Franchise organizations

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain? A. ​Just-in-time logistics management B. Electronic data exchange C. Integrated supply chain management D. Reverse logistics management E. Logistics information management

Integrated supply chain management

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing? A. It may or may not be legal. B. It is only legal in New​ York, California, and Texas. C. It is always illegal. D. It is always legal. E. It is only illegal in Europe.

It may or may not be legal.

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions? A. Fulfillment of completed transactions B. Completion of transactions C. Manufacturing and assembly D. Physical distribution E. Distribution of persuasive communications

Manufacturing and assembly

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Marketing channel decisions only require a​ short-term commitment. B. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C. Using marketing channels allows producers to retain control over how and to whom they sell their products. D. Using channel intermediaries increases the number of contacts with customers. E. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets? A. RFID and barcode tracking B. Outsourcing logistics functions C. Vendor managed inventory D. Electronic data exchange E. ​Just-in-time logistics

Outsourcing logistics functions

_________________ software systems enable companies to coordinate their​ whole-channel marketing efforts. A. Distribution B. Customer relationship management C. Partner relationship management D. Logistics E. Channel management

Partner relationship management

___________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers. A. Business distribution management B. Wholesaling C. Reseller networks D. Supply chain management E. Distribution networks management

Supply chain management

Which of the following indicates the length of a​ channel? A. The number of producers in the channel B. The number of retailers in the channel C. The number of intermediary levels in the channel D. The number of wholesalers in the channel E. The number of final consumers in the channel

The number of intermediary levels in the channel

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers? A. Customer relationship management B. Marketing channel C. Supply chain D. Channel level E. Value delivery network

Value delivery network

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas? A. ​Retailing, inventory​ management, transportation, and logistics information management B. Inventory​ management, transportation,​ shipping, and warehousing C. ​Warehousing, inventory​ management, transportation, and retailing D. ​Warehousing, inventory​ management, transportation, and logistics information management E. ​Warehousing, inventory​ management, retailing, and logistics information management

Warehousing, inventory​ management, transportation, and logistics information management

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. corporate VMS B. contractual VMS C. conventional distribution channel D. administered VMS E. vertical marketing system

corporate VMS

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ________________________. A. is the solution for managing costs and customer satisfaction B. involves the entire supply chain management C. it is the centerpiece for quicker times to market and enhanced cost reductions D. focuses on​ just-in-time inventory management E. enables​ producers, manufacturers, and distribution to maximize cost savings

involves the entire supply chain management

One of the primary advantages of marketing logistics is​ ________. A. being the solution for maximizing costs and customer satisfaction B. potentially high cost savings and improved customer satisfaction C. improved customer satisfaction and faster time to market D. cost savings in inventory management E. maximizing​ inbound, outbound, and reverse logistics

potentially high cost savings and improved customer satisfaction

When setting marketing channel​ objectives, companies should state the objective in terms of​ ____. A. targeted levels of customer service B. the length of the channel C. expected profitability D. ​competitors' objectives E. exclusive distribution arrangements

targeted levels of customer service

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. consumer needs B. the profitability of the channel C. economic criteria D. the responsibilities of channel members E. whether to use intensive or exclusive distribution

the responsibilities of channel members

​A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system. A. conventional distribution channel B. administered vertical marketing system C. distribution center D. channel level E. vertical marketing system

vertical marketing system

Companies today see channel members as​ ______________ and practice strong partner relationship management. A. discount pricing B. B2B selling C. ​first-line partners D. trade promotions E. consumer advertising

​first-line partners