Chapter 11 (EA)

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

To combat a​ competitor's price cut or​ lower-priced store​ brands, a national brand such as Luvs disposable diapers was launched along with​ P&G's flagship brand of disposable​ diapers, Pampers. Which type of brand is Luvs considered to be in this​ case? A. Fighter brand B. Flanker brand C. ​Every-day low prices​ (EDLP) D. ​Co-brand E. Cash cow brand

Fighter brand

In the early periods of the introduction of​ HDTV, the prices were extremely high. The strategy being used is considered to be​ what? A. Competitive pricing B. Price discrimination C. Price skimming D. ​Market-penetration pricing E. Target profit pricing

Price skimming

​________ are formed by noting current​ prices, remembering past​ prices, or assessing the buying situation. A. Seasonal prices B. ​Time-based prices C. Reference prices D. Product line prices E. Product bundle prices

Reference prices

Which of the following product mix pricing strategies did Polaroid use when it set the general price range of its cameras low and the markup on its film​ high? A. ​product-segmented pricing B. product bundling pricing C. captive product pricing D. ​customer-segmented pricing E. ​by-product pricing

captive product pricing

​Freight-absorption pricing is used for​ ________. A. generating customer buzz about new products B. generating quick profits to offset input costs C. penetrating international markets D. maintaining quality service records E. holding on to increasingly competitive markets

holding on to increasingly competitive markets

​________ allowances are payments or price reductions that reward dealers for participating in advertising and sales support programs. A. ​Trade-in B. Promotional C. Segmented D. Dynamic E. Functional

promotional

A​ market-penetration pricing policy should LEAST likely be used for a new product when​ ________. A. the​ product's quality and image support a high price B. a high price helps keep out the competition C. there are few or no competitors in the market D. production and distribution costs fall as sales volume increases E. the market is highly price sensitive

the​ product's quality and image support a high price

Marketing managers will temporarily price their products below list price and sometimes even below cost to create buying excitement and urgency. Which one of the following pricing tactics relates to geographic pricing instead of promotional​ pricing? A. Cash rebate B. ​FOB-origin pricing C. ​Limited-time offers D. Promotional discounts E. Special event

​FOB-origin pricing

Using​ ________ pricing, companies are able to turn their trash into​ cash, allowing them to make the price of their main product more competitive. A. product line B. captive product C. product bundle D. ​by-product E. optional product

​by-product

Which of the following would most likely lead to a company initiating a price​ increase? A. ​over-demand B. weakened economy C. possession of defective merchandise D. possession of outdated merchandise E. excess capacity

​over-demand


Ensembles d'études connexes

Chapter 23 Microbiology Learn Smart

View Set

Tully - Particle Motion Concepts (AP Calculus AB/BC)

View Set