Chapter 13

acculturation agents

People and institutions that teach the ways of a culture are called ________.

senior

Older adults that control more than 50% of discretionary income are considered the ________ market.

connexity

One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords, but still have media available at any time. The lifestyle created by this approach is referred to as ________.

progressive learning

Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.

The Baby Boomer Generation

People born between 1946 and 1964 belong to ________.

Movement

________ refers to the factors that motivate people to physically uproot themselves from one location to another.

megachurch

A church that serves 2000 or more congregants per week is called a ________.

Generation Z

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

thumb culture

Gen Y'ers are at home in ________, which communicates by texting and IMing.

Segregation

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

assimilation

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

Baby Boomers

Items such as Swiffer, Keurig, and Dove target ________.

Autonomy vs. belonging

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

acculturation agent

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.

adaption

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

Mexican

Nearly 60% of the Hispanic American population are of ________ descent.

cohort

Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.

Silent

The ________ Generation includes people who were born between the two World Wars.

chronological

The actual number of years a person has been alive is their ________ age.

translation

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

African American children tend to gravitate toward toys and characters that look like them.

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

acculturation

The process of movement and adaption to one country's cultural environment by a person from another country is called ________.

de-culturization

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

warming

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

The Baby Boomer Generation

What is the most powerful age segment economically in the United States?

Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Which of the following best explains why marketers view teens as "consumers-in-training"?

Idealism vs. activism

Which of the following is NOT one of the basic conflicts common to all teens?

New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.

With respect to the acculturation process, what is the relationship between maintenance and segregation?

Tweens

________ are 8- to 14-year-old children.

Halal

________ foods are permissible under the laws of Islam.

High-content culture

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Geodemography

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

a mother, a father, and at least one child

A nuclear family consists of ___________

subculture

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

age, race, ethnic background

A component of a person's subculture is ________.

high-context

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

an age cohort

Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.

Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

The war baby generation

Members of which of the following age cohorts are part of today's senior market?

born-again Christian

Most religion-oriented marketing activity in America can be traced to the ________ community.