Chapter 13: Marketing: Helping Buyers Buy

The B2B market includes: Multiple select question. institutions consumers manufacturers government

institutions manufacturers government

Mass marketing means that products and promotions are developed in order to please: Multiple choice question. large groups of people a niche market an individual customer a small segment of the people

large groups of people

Which of the following are considered examples of geographic segmentation? by income by region by city by states

by region by city by states

The B2B market not only includes manufacturers, intermediaries, and institutions, but also at the federal, state, and local levels.

governments

Marketers use age, education level, income, and taste to markets.

segment

The individuals or households that want goods and services for personal consumption or use, and have the resources to buy them are part of the: Multiple choice question. global market consumer market industrial market business-to-business market

consumer market

The process of finding small but profitable market segments and designing or finding products for them is called marketing.

niche

As the slowed, marketers had to adapt by offering products that were less expensive and more tailored to consumers with modest incomes.

economy

There is a wider variety of careers in than in most business disciplines.

marketing

True or false: There is a wider variety of careers in marketing than in most business disciplines.

true

Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation? Multiple choice question. Geographic Benefit Lifestyle Volume

Geographic

If a student majors in marketing, which career options will be available? Multiple select question. Public relations Retail store manager Accounting clerk Advertising

Public relations Retail store manager Advertising

The. -to- market includes manufacturers, intermediaries, hospitals, schools, charities, and the government

business business

Consumer behavior is the study of people's decisions and the factors that influence those decisions.

buying

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called: Multiple choice question. market segmentation consumer behavior relationship marketing decision-making

consumer behavior

People over 65 have become one of the growing segments of the U.S. population.

fastest

Dividing a market by cities, counties, states, or regions is segmentation.

geographic

Developing products and promotions to please large groups of people is marketing.

mass