Chapter 14 Quiz

Which of the following is a difference between a retailer channel and a wholesaler channel? A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased. A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually. A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not. A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from the manufacturer into the hands of the final consumer.​

Channel Members

Facial recognition technology allows multiple retailers to sell products to consumers through social media sites.

False

Intensive distribution is a form of distribution aimed at minimum market coverage.

False

Which of the following is true of the facilitating function performed by intermediaries? It involves explaining a product's features, advantages, and benefits. It includes transportation and storage of assets. It includes research and financing. It involves communicating with prospective buyers to make them aware of existing products.

It includes research and financing.

M-commerce enables consumers using wireless mobile devices to connect to the Internet and shop.

True

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

True

Retailers simplify distribution by cutting the number of transactions required by consumers, making an assortment of goods available in one location.

True

Which of the following is a difference between vertical conflict and horizontal conflict? Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level. Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy. Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler. Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for itinvariousproduction studios. Phoenixtherefore provides _____ for both consumers and the production studios.​

contact efficiency