Chapter 14 Quiz

Which of the following is a full-service merchant wholesaler?

General merchandise wholesaler

In a franchise agreement, which of the following is a franchisee not responsible for?

National advertising campaign

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Warehouse club

Off-price retailers feature

deep discounts, few customer services, and central checkouts.

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

department store.

The three major types of nonstore retailing are

direct marketing, direct selling, and automatic vending.

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

direct selling.

Location is important to a retailer because

location determines the trading area from which the store must draw its customers.

Category killers compete primarily on the basis of

low prices and enormous product availability

Extreme-value stores tend to sell

name brand, nonperishable items.

A limited-line wholesaler would be expected to carry a ____ product mix.

narrow and deep

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

outlet shopping center

A manufacturer-owned operation that provides services usually associated with agents is a

sales office

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

selling agent.

In contrast to industrial products, consumer products are often purchased because of

social influences

Off-price retailers and category killers are both

specialty retailers

A narrow product mix with a deep product line would most likely be carried by

specialty retailers.

Drop shippers

take title to but not physical possession of the goods.

A merchant wholesaler

takes title to goods, assumes risk associated with ownership, and buys and resells products.

A retailer is an organization that purchases products for the purpose of reselling them to

ultimate consumers.