chapter 16

A persuasive speech that addresses whether something is true or not is an example of a:

question of fact

A persuasive speech that addresses the best course of action or the best solution to a problem is a:

question of policy.

An ethical persuasive speaker should always ask herself or himself if the request they are making of the audience is ________

reasonable and how the change will affect them.

A persuasive speech is a speech that attempts to change or ______ an audience's thoughts, feelings, or actions.

reinforce

In this step of Monroe's motivated sequence, you define what the specific solution is to the issue and why it solves the problem.

satisfaction

Monroe's motivated sequence is a process that can be broken down into five basic elements including .

Attention, need, Satisfaction, Visualization, and Action

Which of the following is not a guideline for giving an effective persuasive speech?

Avoid topics that may be controversial in order to maintain the goodwill of your audience.

TF A comparative advantages organization illustrates a sequential process used to persuade audiences by gaining attention, demonstrating need, satisfying the need, visualizing beneficial results and calling for action.

False

TF A two-sided message is a persuasive strategy that addresses both sides of an issue evenly to allow the audience to determine which side they support.

False

_____ communication messages can be anything from radio advertisements to a group of friends deciding where to have lunch.

Persuasive

Which of the following are organizational patterns that can be used with speeches on questions of value? 123

Topical organization Spatial organization Chronological organization

The comparative advantages organizational pattern for persuasive speeches illustrates the _____

advantages of one solution over others.

In a persuasive speech which attempts to gain immediate action you will need a ___

clear call to action.

When the audience agrees with you about a problem but feels the solution is up for debate an excellent choice for organization of your speech might be:

comparative advantages organization.

A(n)________ is an argument against the speaker's own position.

counterargument

TF An ethical persuasive speaker should always ask herself or himself, "What is my position on this topic and will it interfere with my specific purpose"?

false

TF When you want to gain passive agreement, your goal is to ask your audience to adopt a new position on the topic, while at the same time acting in support of that position.

false

In persuasive speaking, a _______ is the threat that something undesirable will happen if change does not occur.

fear appeal

When your goal is to motivate an audience to engage in a specific behavior or take a specific action, that is known as attempting to _____

gain immediate action.

When your goal is to ask an audience to adapt to a new position without asking them to act in support of that position you are attempting to gain ______

passive agreement.

A persuasive speech attempting to show that most of the problems caused by traditional chemotherapy can be easily avoided by holistic medical care is organized in the following pattern:

problem-cause-solution organization.

An organizational pattern that focuses on persuading an audience that a specific problem exists and can be solved or minimized by a specific solution is known as:

problem-solution organization.

A(n) _____ is a persuasive strategy that addresses both sides of an issue, refuting one side to prove the other is better.

two-sided message

If the speaker addresses two sides of an issue, refuting one side to prove that the other is better, she or he is offering a(n) _____

two-sided message.

A speech aimed at persuading an audience that old-growth forests are worth protecting is an example of a question of

value.

A question of fact addresses whether something is______ true or not.

verifiably