Chapter 16
Which of the following is an example of consumer problem behavior?
Lisa shoplifting and being unable to control the habit
_____ is the act of charging a higher than reasonable price for a good, following some kind of natural disaster or event.
Price gouging
Charlotte has been starving herself because she thinks she is not thin enough even though her body mass index is within the optimum range and her doctor tells her that she is healthy. In this case, Charlotte is most likely suffering from _____.
anorexia
Culture jamming refers to:
attempts to disrupt marketing campaigns by altering the messages in some meaningful way.
When Ron is about to leave a café after dining, he slips and falls on the wet floor and fractures his ankle. The accident could have been avoided had there been a signboard indicating wet floor. He needs to undergo an ankle surgery and tries to claim compensation from the café asserting that the café staff could have foreseen the possibility that customers could slip and fall on a wet floor but they were reluctant to place a signboard. In this scenario, Ron tries to prove the _____ of the café staffs.
negligence
Deceptive advertising is advertising in which a marketer:
omits information important in influencing a consumer's buying behavior.
Tastebud, a fast-food restaurant, is famous for its delicious and inexpensive junk food. Tastebud is always cramped with customers despite the fact that junk food is known to cause health problems in the long run. In the context of categories of products discussed by Philip Kotler, Tastebud is offering _____.
pleasing products
Pagonia Islands was greatly affected by tsunami recently. Following the disaster, the price of gasoline increased from 24 units to 70 units. In the given scenario, this act of charging a higher price for gasoline by businesses after the tsunami is an example of _____.
price gouging
In the context of abusive consumer behavior, _____ is abnormal functioning relating to sporting event consumption.
dysfunctional fan behavior
_____ was an environmental awareness program sponsored by the Live Earth organization.
24 Hours of Reality
Which of the following statements is true of shoplifting?
Adolescents tend to consider shoplifting as being more ethical than do adult shoppers.
_____ is a disorder that includes binge eating episodes followed by self-induced vomiting.
Bulimia
_____ refers to repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts.
Compulsive consumption
_____ may be defined as an organization's activities and status related to its societal obligations.
Corporate social responsibility
In the context of the four Ps of marketing, which of the following is an ethical use of marketing?
Distributing a marketing offer through various channels of delivery
In the context of the four Ps of marketing, which of the following is an unethical use of product marketing?
Failing to disclose that a product will not function properly
Which of the following defines the door-in-the-face technique?
It is a personal selling technique in which a salesperson begins with a major request and then follows with a series of smaller requests.
Which of the following statements is true of binge eating?
It is associated with compulsive buying and impulsivity.
Which of the following is important in societal marketing concepts?
Marketers should consider the stakeholders of a firm when initiating marketing programs.
_____ proposes that all the functions of an organization should work together in satisfying its customers' wants and needs.
Marketing concept
Which of the following statements is true of marketing ethics?
Marketing ethics determine how much tolerance one has for actions that take advantage of others.
_____ represents beliefs regarding an act's fairness or justness.
Moral equity
Which of the following scenarios illustrates consumer misbehavior?
Philip lifting a pack of candies from a retail store and walking out without paying for it
_____ represents beliefs about the social acceptability of an act in a culture.
Relativism
_____ facilitates consumers to win a legal action against a firm if it can be demonstrated in court that an injury occurred and that the product associated with the injury was faulty in some way.
Strict liability
Which of the following acts prohibits the marketing of dangerous toys?
The Child Protection Act (1966)
Which of the following is an organization that monitors exchanges that take place between consumers and marketers?
The Federal Trade Commission
Which of the following acts prevents mortgage foreclosures and enhances mortgage availability?
The Helping Families Save Their Homes Act (2009)
Which of the following acts prohibits restraint of free trade?
The Sherman Antitrust Act
Which of the following is the purpose of the Child Protection Act of 2012?
To protect young victims of pornography, sexual abuse, and human trafficking
In the context of products liability, _____ are intended to cover costs incurred by a consumer due to an injury.
compensatory damages
Whenever Marie has a hard day at work, she feels the need to shop. Shopping makes her feel better temporarily. As she feels stressed quite often, she purchases beyond her financial ability. Although she is aware of the financial problems it causes, she continues to shop. Marie's behavior is an example of _____.
compulsive consumption
The term _____ describes making exaggerated claims about a product's superiority.
puffery
In the context of the categories of products discussed by Philip Kotler, _____ are good for both consumers and society in the long run, and they offer high utilitarian value, but do not provide hedonic value.
salutary products
