Chapter 17 Marketing Final Exam

Mass reach and immediate returns

All of the following are benefits of direct marketing for sellers EXCEPT....

Direct

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of (......) marketing.

False

True or False: Live product demonstrations is a buyer benefit of online direct marketing for buyers.

Digital marketing

What is the fastest growing form of direct marketing?

Online direct marketing allows sellers to create immediate, timely, and personal sellers

Which of the following is true about online direct marketing?

Direct marketing offers sellers a low cost alternatives for reaching their markets

Which of the following statements is true of direct marketing?

In person

With direct marketing, what is one important way companies cannot interact with customers?