Chapter 2: Professional Image

When writing a statement on why you chose a career in your field, you may want to include:

1. A statement that explains what you love about your new career 2. A description about the importance of teamwork and how you see yourself as a contributing team member 3. A description of methods and ideas you would use to increase service and retail revenue

Negative Nonverbal Actions

1. Avoiding eye contact 2. Not smiling 3. Tapping your foot 4. Crossing your arms 5. Standing with shoulders slouched 6. Chewing your lip 7. Furrowing your brows

Social Media Marketing General Guidelines

1. Completely fill out your profile info 2. Always respond 3. Don't oversell 4. Moderate spans and negative comments 5. Focus on engagement not likes 6. Kept it short 7. Dont post too much and don't post too little 8. Always ask: Does this post help my fans? 9. Be personable 10. Be visual

Portfolio Contents

1. Diplomas, including high school and beauty school 2. Student awards and achievements 3. Current resume, focusing on accomplishments 4. Letters of reference from former employers 5. Summary of continuing education and/or copies of training certificates 6. Statement of membership in industry and other professional organizations 7. Statement of relevant civic affiliations and/or community activities 8. Before and After photos of services you have perform on clients or models 9. Release forms for photographs 10. Brief statement about why you have chosen a career in your discipline 11. Any other relevant info

Online and Binder Portfolio Guidelines

1. For ease of use, you may want to separate sections of a printed portfolio with tabs 2. A bound portfolio should be easy to carry and show to potential employers and clients 3. The photos should all have the same dimensions 4. If you are showing your online portfolio, be sure you electronic device is fully charged and the webpage is booked marked for easy retrieval 5. Have a printed copy of your digital portfolio on hand, just in case

Using Social Media as a Business Tool

1. Include a link to your appointment form 2. Take branded photos of your clients and tag them 3. Tag your business

When using social media, DO:

1. Moderate your personal pages or walls 2. Use social media to communicate with peers and clients 3. Post helpful content

When using social media, DO NOT:

1. Use foul language 2. Participate in or entertain arguments online 3. Post nude of embarrassing photos 4. Forward spam 5. Bully or promote bullying

Your hygiene pack will be beneficially maintaining these good personal hygiene habits:

1. Wash your hands as required, especially before and after each service. 2. Perform self checks and wash/freshen underarms as needed. 3. Brush, floss and use mouthwash or breath mints throughout the day. 4. If you smoke, don't while seeing clients. If you do, brush, floss, wash hands.

Universal wardrobe guidelines

1. Wear clothes that are clean, fresh, and current with fashion. 2. Choose clothing that is functional, comfortable, and stylish. 3. Accessorize your outfits but make sure jewelry does not disturb client or interfere with equipment and service. 4. Wear shoes that are supportive, polished and in good repair. When in doubt, turn to employer guidelines and tune in to spa culture.

Why should beauty professionals study and have a thorough understanding of professional image?

1. Your knowledge, talent and professional reputation define you as a professional and are your most valuable assets. 2. Clients rely on beauty professionals to look good and be well groomed. Having a professional image helps build trust with clients and leads to repeat business. 3. Finding a spa whose culture complements your image standards and goals is important for career growth and achievements. 4. The most successful professionals stay informed, educated and up-to-date, and are on the cutting edge of what is new and trending in their industry.

How much of communication is tonal?

38%

How much of communication is visual?

55%

How much of communication is verbal?

7%

What policy do salons, spas, and barbershops often have for staff? Why?

A no-fragrance policy because a significant number of people are sensitive or allergic to a variety of chemicals, like perfume oils. Even if your shop doesn't have this policy, you still should refrain from wearing perfume at work.

Portfolio

A personal calling card (either online or a binder) where you display your talents and work for potential customers and employers to evaluate your professional skills and technical artistry. It's important to establish your presence in the industry as soon as you can.

Image Enhancer

Behaviors that improve the quality of your professional image through specific methods for conducting and representing yourself.

The Internet

Clients will often be most tuned in to these trends and will likely ask you for unrealistic expectations about them. Appearing knowledgeable will boost your professional image.

If you are running late you should...

Communicate with those it will affect immediately—both clients and coworkers— and be prepared to offer solutions to make up for lost time.

Personal Hygiene

Daily maintenance of cleanliness by practicing good healthful habits

Skin Care and Makeup

Develop a regimen, get professional help if needed m. Makeup should enhance your most attractive features, take your time and apply before you arrive.

Your photo selection for your portfolio should be...

Diverse to show your adaptable. Show different clients, needs, environments, techniques, products. Before and after photos are the most powerful.

Nail Care

Get a manicure, maintain a length that works for you. Chipped polish and broken nails happen but don't make it a habit.

Motivation

Having the drive to take the necessary actions to achieve a short or long term goal. Motivation can come from external surfaces (parents or peers) but the best is internal.

Your professional image is...

In the eye of the beholder, it is how clients, colleagues and employers perceive you.

The 7/11 Rule

In the first 7 seconds of contact, a client forms 11 impressions of you and one of those will be a direct result of your appearance.

In the beauty industry, your online portfolio and presence is _______ than your resume, silent list, and physical portfolio.

Just as and oftentimes more important

Hair maintenance

Keep color and style fresh and trendy.

Consumer Magazines

Keep you informed on what your clients are being exposed to, so you can answer questions about trends, techniques, products and ingredients.

In the beauty industry, time is...

Money

Additional Classes

Offered by local beauty institutions, supply stores, distributors, and sometimes online. Check for the references of graduates and instructors to be sure you're taking a reputable class.

Soft Skills

Often thought of as communication skills or people skills, are personal attributes that enhance an individual's interactions, job performance, and career prospects.

People tell ___ friend about good customer service and ___ friends about bad customer service.

One; ten

Customer Service

Providing a memorable experience that the client wants to experience over and over again. Good service meets clients expectations while great exceeds them.

Professional Trade Magazines

Published specifically for the industry professional, with topics on techniques, ingredients, jobs, education, products, trends, colors, FDA issues, supplies, tools, styles, etc...

Time Management

Punctuality is a professional responsibility. There will always be other professionals who rely on you and your ability to manage your schedule. Poor time management skills can have a catastrophic effect on your professional reputation and future success.

The 5 types of image enhancers are:

Soft skills, customer service, work ethic, time management and continuing education.

Conferences and Trade Shows

Specifically targeted to beauty professionals and are good to go to at least once annually. They're a great place to network with other professionals and industry representatives, learn about emerging trends, and take classes to expand your soft and hard skills.

Integrity

Staying committed to a strong code of moral and artistic values. It's the compass that will keep you on course.

A solid work ethic incorporates doing what is right and being honest by...

Staying motivated, displaying integrity, practicing good communication skills, and being enthusiastic in all your endeavors.

Work Ethic

Taking pride in your work and committing yourself to consistently Doug a good job for your clients, employer, and colleagues.

Nonverbal Communication

The communication expressed by body language, eye contact, facial expressions, and gestures.

Enthusiasm and Passion

The flame that lights the fire. A successful beauty professional is not only aware of new technologies and trends but is also immersed in the details and incorporates these dynamic elements into their professional practice.

Professional Image

The impression you project through both your outward appearance and your conduct in the workplace.

Continuing Education

The most successful beauty professionals stay informed on what is new and trending in their profession through consumer and professional magazines, the internet, conferences and trade shows, and taking additional classes.

Personal Grooming

The process of caring for parts of the body and maintaining an overall polished look. Based on how a person dresses and takes care of their hair, skin and nails.

Your hygiene pack should include:

Toothbrush, toothpaste, mouthwash, hand sanitizer or wipes, dental floss, deodorant, antiperspirant, body cleansing wipes.

How do you exceed your clients expectations?

You must combine your professional image, positive attitude, and the information you obtain during the consultation process.

Good Technical and Communication Skills

You must develop both to reach the level of success you desire. Being able to employ good communication skills will always ensure that expectations are clear and correct results are being delivered.

What is the most important nonverbal communication that will indicate your level of professionalism to clients and coworkers?

Your confidence.