chapter 3

macroenvironment

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

business market

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?

an increase in the number of non-family households

Which of the following illustrates the changing composition of the American family?

more Americans moving to micropolitan areas

Which of the following is a geographic shift that has been observed in the United States in recent times?

a community organization that addresses welfare issues in its neighborhood

Which of the following is an example of a local public?

television station

Which of the following is an example of a media public?

They were the first group to grow up in the Internet era.

Which of the following is most likely a characteristic of Generation Xers?

They are more likely to engage with brands using mobile or social media.

Which of the following is most likely a characteristic of the Millennial generation?

stockholder

Which of the following is most likely a financial public?

They are the wealthiest generation in U.S. history.

Which of the following is most likely a true statement about baby boomers?

Various ethnic groups mix together but also retain their cultural differences.

Which of the following is most likely a true statement about diversity in the United States?

The Generation Xers are the most educated generation to date

Which of the following is most likely a true statement about generational groups in the United States?

Many people view work at an organization as a required chore.

Which of the following is most likely a true statement about people's views about organizations?

firms that buy goods and services for further processing

Which of the following is most likely categorized as a business market?

Business laws that are enforced by government agencies have a major impact on a company's marketing performance.

Which of the following is most likely true about business legislation?

Core beliefs and values have a high degree of persistence.

Which of the following is most likely true about people's beliefs and values?

a just-in-time inventory system used by the company when making purchase decisions

Which of the following is part of the microenvironment of a company's marketing environment?

the suppliers who work with the company

Which of the following is part of the microenvironment of a firm's marketing environment?

Millennial

Which of the following is the most financially strapped generation in the post-recession era?

increased use of RFID systems to track products

Which of the following represents a change in the technological environment of a marketing firm?

Resellers

________ are distribution channel firms that help a company find customers or make sales to them.

Demography

________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Consumer

________ markets consist of individuals and households that buy goods and services for personal use.

natural

Fargo Inc. is a carbonated beverage manufacturer that has many manufacturing plants around the world. It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. This scenario depicts Fargo's concern for its ________ environment.

prevent unfair competition in the market

Governments most likely enact business legislation to ________.

political

In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

reseller markets

JJ Distributors Ltd. buys electronic products from manufacturers for wholesale and sells them to various retail outlets. To which of the following markets does JJ Distributors Ltd. directly cater?

firms that buy goods and services to sell at a profit

Reseller markets consist of ________.

environmental groups

The citizen-action publics in a company's marketing environment include ________.

internal

Volunteers belong to a company's ________ publics.

citizen-action

A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a ________ public.

moving the firm's goods from production points to distribution centers

A marketing intermediary would most likely help a firm by ________.

customers

According to the text, ________ are the most important actors in a company's microenvironment.

Suppliers

American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success.

economic

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

value marketing

Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________.

citizen-action public

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.

the LGBT community

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that has grown substantially in recent years. They are appealing to ________.

Millenial

Members of which generational group are referred to as echo boomers?

financial intermediary

Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a ________.

cause-related

P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of ________ marketing.

environmental sustainability movement

Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the ________.

baby boomers

Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan at ________.

Millennials

Technology is a way of life for ________, the largest generational group.

technological

The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

protecting the privacy of knowing and unknowing customers

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________.

telecommute

The migration trend towards micropolitan and suburban areas has caused a shift in where people work. This has resulted in a rapid increase in the number of people who ________.

top management

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

local publics

The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?

baby boomer

To which of the following generational groups do zoomers belong?

cause-related marketing

Ursa Martin, a book publisher, has decided to work with Hope in Children, a charity foundation that helps feed and educate children in poor countries. Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity. The books are marketed by conveying this message to customers. Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

Generation Z

Which generational group consists of the kid, teen, and tween markets?

Generation X

Which generational group is characterized as the most educated and the least materialistic?

Generation Z

Which generational group is most comfortable using digital technologies?

the managers, board of directors, and workers of the company

Which of the following are examples of internal publics of a company?

baby boomer

Which of the following generational groups account for a third of the U.S. population but half of all consumer spending?

greater job growth for professional workers

Which of the following has resulted from the increased educational levels of the U.S. population?

Marketing services agencies

Which of the following has the primary function of helping a company target and promote its products to the right markets?