Chapter 3
80) Households comprised of single, separated, widowed, and divorced individuals generally demand larger apartments and expensive appliances, furniture, and furnishings.
False
82) Industrial economies provide limited marketing opportunities for luxurious goods.
False
83) Markets with a segment of very wealthy consumers, but high income disparity, present few opportunities to marketers.
False
85) Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.
False
91) Regulation of technological changes has been relaxed by the US government over recent years.
False
93) Crocs clogs, Elmo TMX doll, and Pokemon gifts and toys are examples of megatrends, which are unpredictable, short-lived, and without social, economic, and political significance.
False
Marketers have little information about how consumption patterns vary across and within countries.
False
28) One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.
True
29) The competitive intelligence function works best when it is closely coordinated with the decision-making process.
True
74) Population growth is highest in countries and communities that can least afford it.
True
75) There is a global trend toward an aging population.
True
76) The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.
True
79) Of all illiterate adults in the world, two-thirds are women.
True
During a recession, the market demand curve, which is a function of marketing expenditure, ________. A) shifts upward B) becomes vertical C) remains unaffected D) shifts downward E) slopes downward
D) shifts downward
Each society contains ________, groups with shared values emerging from their special life experiences or circumstances. A) stakeholders B) cliques C) consumer bundles D) subcultures E) behavioral niches
D) subcultures
146) Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.
True
134) The available market is the set of consumers who have interest, income, and access to a particular offer.
True
136) The absolute limit of company demand is the market potential; the two would be equal if the company captured 100 percent of the market.
True
12) Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.
True
30) A fad is more predictable and durable than a trend.
False
72) A new market opportunity generally guarantees success, if the new product is technically feasible.
False
By 2010, only ________ percent of US households were traditional households. A) 20 B) 25 C) 28 D) 31 E) 33
A) 20
44) In the first two-and-a-half years of the iPad's existence, Apple sold ________ million units worldwide. A) 97 B) 45 C) 63 D) 112 E) 91
A) 97
43) ________ refer to groups of individuals who are born during the same time period and travel through life together. A) Cohorts B) Populations C) Clans D) Societies E) Ethnic groups
A) Cohorts
27) If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.
True
89) The time between introduction of products and peak production is shrinking.
True
The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.
False
The ________ market is the part of the qualified available market the company decides to pursue.. A) potential B) available C) target D) penetrated E) reserve
C) target
A ________ is a conservative estimate of the expected volume of sales for a business, primarily for making purchasing, production, and cash flow decisions. A) sales budget B) company sales forecast C) sales quota D) company sales potential E) market potential
A) sales budget
People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well. A) Makers B) Escapers C) Seekers D) Changers E) Developers
A) Makers
The traditional household consists of ________. A) a husband, wife, and children (and sometimes grandparents) B) a group of related persons living together C) two or more families living together D) a man and a woman living together (whether married or not) E) related or unrelated persons who share living arrangements
A) a husband, wife, and children (and sometimes grandparents)
Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? A) demonstrate that the products will benefit both customers and the society in the long term B) emphasize benefits to the consumer rather than environmental benefits C) focus on the efforts and costs incurred by the company to bring these "green" products to consumers D) engage in "greenwashing" to highlight the environmental benefits of the product E) explain the rules and regulations laid out by governmental agencies to protect the environment
A) demonstrate that the products will benefit both customers and the society in the long term
A ________ is "unpredictable, short-lived, and without social, economic, and political significance." A) fad B) fashion C) trend D) megatrend E) style
A) fad
The distance between the market minimum and the market potential shows the overall ________. A) marketing sensitivity of demand B) market share of the firm C) market forecast of the firm D) product-penetration percentage E) sales quota
A) marketing sensitivity of demand
Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ market for this product. . A) potential B) available C) target D) projected E) penetrated
A) potential
26) PlanetFeedback.com is an example of a government-related public resource, which is one of the five main ways marketers can research competitors' product strengths and weaknesses online.
False
By equipping its sales force with handheld devices with barcode readers and Internet connections to speed inventory assessment, TaylorMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________. A) sales information systems B) payroll systems C) cookies D) cohort segmentation E) competitive intelligence gathering
A) sales information systems
Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions? A) transportation B) primary metal production facilities C) electrical power plants D) aerosol cans E) rural cooking fires
A) transportation
The sales goal set for a product line, company division, or sales representative of an organization is called ________.. A) sales budget B) company sales forecast C) sales quota D) company sales potential E) market potential
C) sales quota
In the United States, people born between the years ________ are called baby boomers. A) 1978 and 2002 B) 1946 and 1964 C) 1925 and 1945 D) 1965 and 1985 E) 1920 and 1940
B) 1946 and 1964
When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.
B) A company can take advantage of government data sources.
Suppose Concrete Express, a cement manufacturing firm, finds that its sales have increased by 3 percent this year, while industry sales have increased by 5 percent. This implies that ________. A) Concrete Express has acquired additional market share in relation to the cement industry B) Concrete Express is losing its relative standing in the cement industry C) other players in the industry are losing market share D) the absolute market share of Concrete Express has declined E) Concrete Express's position in relation to the industry has remain unchanged
B) Concrete Express is losing its relative standing in the cement industry
Which of the following is NOT one of the reasons consumers are concerned about privacy? A) Consumers worry that they will be robbed or cheated. B) Consumers worry that their information will be used to customize their offers. C) Consumers believe private information will be used against them. D) Consumers believe they will be bombarded by solicitations. E) Consumers believe that children will be targeted by ads.
B) Consumers worry that their information will be used to customize their offers.
Which of the following represents a raw-material-exporting economy? A) Papua New Guinea B) Democratic Republic of Congo C) India D) Egypt E) Philippines
B) Democratic Republic of Congo
When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight? A) Train and motivate the sales force to spot and report new developments. B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence. C) Hire external experts to collect intelligence. D) Network internally and externally. E) Set up a customer advisory panel.
B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
73) Demographic developments are often unpredictable.
False
________ measures the impact of a set of causal factors (such as income, marketing expenditures, and price) on the sales level. A) Time-series analysis B) Statistical demand analysis C) Econometric analysis D) Cost effectiveness analysis E) Exponential smoothing
B) Statistical demand analysis
Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials? A) Zip+4 code centers generally have stable boundaries and a population of about 4000. B) The weights in the buying-power index are somewhat arbitrary. C) Normally, the lower the BDI, the less room there is to grow the brand. D) Census tracts are a little larger than neighborhoods. E) This method is primarily used by business marketers.
B) The weights in the buying-power index are somewhat arbitrary.
The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer. A) potential B) available C) target D) penetrated E) reserve
B) available
An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers. A) human rights B) consumerist C) environmental D) self-determination E) materialistic
B) consumerist
A company can expect to expand its market share to a large extent when ________. A) it has a high market-penetration index B) its share-penetration index is low C) its share-penetration index is high D) its product-penetration percentage is high E) it has a low market potential
B) its share-penetration index is low
A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards? A) training and motivating the sales force to spot and report new developments B) motivating intermediaries to pass along important intelligence C) networking externally D) purchasing information from outside research firms and vendors E) using the sales information system to get accurate sales reports
B) motivating intermediaries to pass along important intelligence
Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' views of ________. A) others B) organizations C) themselves D) the universe E) society
B) organizations
Which of the following economies provide limited opportunities to international marketers to develop product sales? A) capitalist economies B) subsistence economies C) raw-materials-exporting economies D) industrializing economies E) industrialized economies
B) subsistence economies
A low market-penetration index indicates ________. A) it will be expensive for the firms to attract the few remaining prospects B) substantial growth potential for all firms C) the rival firms try to capture greater market share by lowering their product price D) the profit margins of the firms decline E) the firms cannot raise demand substantially by raising its market expenditure
B) substantial growth potential for all firms
77) Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.
False
Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes. A) $5,000 million B) $6,500 million C) $7,500 million D) $10,000 million E) $75 billion
C) $7,500 million
57) People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping. A) Makers B) Preservers C) Escapers D) Changers E) Developers
C) Escapers
Of the following, which country received the highest score on the Greendex sustainable consumption index, which suggests they minimize their environmental impact via decisions made about transportation, household energy, resource use, and food/good consumption? A) China B) Brazil C) India D) United States E) France
C) India
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. A) Company demand B) Area market potential C) Market demand D) Company sales potential E) Total market potential
C) Market demand
A ________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period. A) sales budget B) market demand C) company demand D) company sales potential E) market potential
C) company demand
10) Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers. A) plug-ins B) black swans C) cookies D) trolls E) honey-pots
C) cookies
The demand estimates of an organization comprise five space levels: world, country, region, territory, and ________. A) zone B) organization C) customer D) product E) input
C) customer
42) Firms find "reverse innovation" advantage by introducing a commodity in a ________. A) developed country and then distributing it globally B) developing country and then distributing it in other developing countries C) developing country and then distributing it globally D) developed country and then distributing it in developing countries E) developed country and then distributing it in other developed countries Answer: C
C) developing country and then distributing it globally
The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically. A) time-series analysis B) statistical demand analysis C) econometric analysis D) cost effectiveness analysis E) exponential smoothing
C) econometric analysis
Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment? A) transportation B) industrial production facilities C) electrical power plants D) aerosol cans E) rural cooking fires
C) electrical power plants
Time-series analysis based on past sales breaks past time series into four components — trend, cycle, seasonal, and ________. A) regular B) annual C) erratic D) recurring E) periodic
C) erratic
A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels E) customer feedback systems
C) external networks
For which of the following categories of products will demand forecasting be easiest? A) commodities which are in the initial stage of their product life cycles B) products which have many close substitutes in the market C) goods which are produced in an oligopoly market D) products whose sales fluctuate widely E) products whose consumers are highly sensitive to change in price
C) goods which are produced in an oligopoly market
With an increase in marketing expenditure, market demand ________. A) continues to rise at an increasing rate B) initially increases and then declines C) increases first at an increasing rate, then at a decreasing rate D) decreases first and then spikes E) continues to increase at a decreasing rate
C) increases first at an increasing rate, then at a decreasing rate
Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________. A) market minimum B) market share C) market forecast D) market potential E) company demand
C) market forecast
The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________. A) primary demand B) market potential C) market minimum D) optimum demand E) market demand
C) market minimum
The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases. A) group-discussion B) market-test C) market-buildup D) brand development index E) multiple-factor index
C) market-buildup
7) The heart of the internal records system is the ________ because customers favor firms that can promise timely delivery. A) sales information system B) data mining system C) order-to-payment cycle D) information needs probe E) data warehouse
C) order-to-payment cycle
A growing population does not mean growing markets unless ________. 3 A) the people are under a democratic system of government B) there is common ownership of all resources C) people have sufficient purchasing power D) there is adequate governmental intervention in the market E) the government has a budget surplus
C) people have sufficient purchasing power
Abby lives in a suburb of Atlanta with her three children. She is part of the biggest household change this decade, which was ________. A) a growing demand for larger apartments B) a need for smaller-size food packages C) the jump in households headed by women without husbands D) the growth of the gay and lesbian population in the suburbs E) the increase of empty nesters
C) the jump in households headed by women without husbands
A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction. A) fad B) fashion C) trend D) megatrend E) style
C) trend
Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television, etc.? A) views of ourselves B) views of organizations C) views of others D) views of nature E) views of the universe
C) views of others
Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of health drinks for women into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario? A) what people say B) what people do C) what people have done D) what people will do E) what people speculate
C) what people have done
78) Consumers belonging to the same ethnic group have identical tastes and preferences.
False
Companies can prepare as many as ________ different types of demand estimates.. A) 6 B) 30 C) 60 D) 90 E) 150
D) 90
People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing. A) Makers B) Escapers C) Seekers D) Changers E) Developers
D) Changers
________ beliefs and values are passed from parents to children and reinforced by social institutions — schools, churches, businesses, and governments; they are very difficult to change. A) Transient B) Secondary C) Protected D) Core E) Variable
D) Core
Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials. Which of the following most closely resembles this situation? A) Government makes reforestation mandatory for lumbering firms leading to a rise in timber production. B) Government restricts industries from purchasing farmland thereby increasing agricultural produce. C) Government subsidizes export of beef to promote production of beef cattle. D) Government pollution control norms increase the production of pollution control equipment E) Government restricts unfair trade practices to promote international trade.
D) Government pollution control norms increase the production of pollution control equipment
Which of the following is true about the technology trends that marketers should monitor? A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.
D) The pace of change is accelerating today.
Which of the following is likely to occur during economic downturns? A) People tend to spend more on luxury goods. B) Consumption of necessary goods decline. C) Long-term credit is available at concessional rates of interest. D) The purchasing power of the population declines. E) The level of investment in the economy rises.
D) The purchasing power of the population declines.
When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the situation. This is an example of which of the following?. A) mystery shopper actions B) consumer panel data C) purchasing outside information D) acting on marketing intelligence E) conducting a sentiment analysis
D) acting on marketing intelligence
Which of the following would be the best illustration of a secondary belief or value? A) belief in work B) belief in giving to charity C) belief in getting married D) belief in getting married early E) belief in being honest
D) belief in getting married early
A ________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors. A) sales budget B) market demand C) company demand D) company sales potential E) market potential
D) company sales potential
When a company is said to have engaged in "greenwashing," it means that the ________. A) company has significantly changed its business processes to incorporate a greener, more environmentally friendly philosophy B) company has moved its production facilities to countries where environmental laws and regulations are less rigorous C) company has changed its "green" image in order to appeal to a different, usually older, demographic D) company's products are not nearly as green and environmentally beneficial as its marketing might suggest E) company has undertaken a campaign to lobby for tougher environmental regulations for the industry
D) company's products are not nearly as green and environmentally beneficial as its marketing might suggest
Firms whose products require ________ resources — oil, coal, platinum, zinc, silver — face substantial cost increases as depletion approaches. A) infinite B) near finite C) finite renewable D) finite nonrenewable E) perishable
D) finite nonrenewable
17) The internal records system supplies results data, but the marketing intelligence system supplies ________ data. A) internal B) revenue C) thematic D) happenings E) process
D) happenings
As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau
D) internal company records
A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A) data warehousing system B) viral marketing campaign C) product management system D) marketing intelligence system E) sales information system
D) marketing intelligence system
A ________ is a "large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time — between seven and ten years, or longer." A) fad B) fashion C) trend D) megatrend E) style
D) megatrend
The ________ market is the set of consumers who are buying the company's product. A) potential B) available C) target D) penetrated E) reserve
D) penetrated
________ projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter. A) Time-series analysis B) Statistical demand analysis C) Econometric analysis D) Cost effectiveness analysis E) Exponential smoothing
E) Exponential smoothing
________ Americans, the second-largest Asian population in the United States, is generally affluent, well-educated, and attractive to marketers. A) Korean B) Japanese C) Chinese D) Filipino E) Indian
E) Indian
An efficient method of estimating area market potentials makes use of the ________, developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure. A) Nielsen Media Research B) Multiple-Factor Index Method C) Brand Development Index D) Market Buildup Method E) North American Industry Classification System
E) North American Industry Classification System
Which of the following is true about trends in worldwide population growth? A) Birthrates are on the rise in developed countries. B) Overall, the world population growth is declining. C) Birthrates are on the rise in developing countries. D) Death rates are rising in developing countries. E) Population growth is highest in developing countries.
E) Population growth is highest in developing countries.
Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential? A) a firm that manufactures auto parts B) a firm that provides facility management services to large offices C) a company that provides Web site development services for small businesses D) a company that manufactures diagnostic machines for hospitals E) a firm that manufactures fashionable clothes for teenagers
E) a firm that manufactures fashionable clothes for teenagers
Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a(n) ________. A) independent customer goods and service review forum B) public blog C) customer complaint site D) combo site offering customer reviews and expert opinions E) distributor or sales agent feedback site
E) distributor or sales agent feedback site
A ________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment. A) sales budget B) company sales forecast C) sales quota D) company sales potential E) market potential
E) market potential
8) The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments. A) payroll system B) market research process C) human resources system D) expense cycle E) order-to-payment cycle
E) order-to-payment cycle
When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to? A) training and motivating the sales force to spot and report new developments B) motivating distributors, retailers, and other intermediaries to pass along important intelligence C) hiring external experts to collect intelligence D) using external network E) purchasing information from outside research firms and vendors
E) purchasing information from outside research firms and vendors
When the government of any country restricts the sale of a particular commodity to certain groups — for example, restricting sales of alcohol to individuals of age 21 and over — the eligible consumers who have income, interest, access, and qualification constitute the ________ market. A) accessible B) target C) potential D) qualified potential E) qualified available
E) qualified available
A possible unintended effect of business legislation is ________. A) restricting fair competition in the market B) encouraging unbridled business behavior C) reducing the social cost of producing a particular commodity D) exposing consumers to unfair trade practices E) slowing economic growth
E) slowing economic growth
A company's sales potential would be equal to market potential if ________. A) the marketing expenditure of the company is reduced to zero B) industry marketing expenditures approach infinity for a given marketing environment C) the market is non-expandable D) market minimum is equal to market potential E) the company gets 100 percent share of the market
E) the company gets 100 percent share of the market
A ________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions. A) company demand B) market demand C) company sales potential D) sales quota E) total market potential
E) total market potential
The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________. A) what the marketing research department is able to do B) what consumers are willing to consume C) what the government policies allow D) what is acceptable at the industry level E) what is economically feasible
E) what is economically feasible
11) Because customers are not really concerned with timely delivery, customers are unlikely to differentiate between firms based on their order-to-payment cycles.
False
13) Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.
False
135) The distance between the market minimum and the market potential shows the overall product penetration percentage.
False
138) Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand.
False
139) Demand estimates prepared by companies are based on four different time periods.
False
143) Companies assume that the lower the product-penetration percentage, the lower will be the market potential.
False
144) In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast.
False
25) Competitive intelligence gathering is inherently illegal and unethical. .
False
137) If a cheese factory was interested in estimating the market potential for a new light cheese and estimated the potential by multiplying a base number (population) by several adjusting percentages (e.g., personal discretionary income per capita, average percentage of discretionary income spent on food, etc.), it would be using the chain-ratio method to estimate market potential.
True
141) Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
True
142) The market forecast shows expected market demand, not maximum market demand.
True
145) Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.
True
81) The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability.
True
84) Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping, hiking, boating, and fishing gear such as boots, tents, backpacks, and accessories.
True
86) Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.
True
87) Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.
True
88) Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.
True
90) A growing portion of US R&D expenditures goes to the development as opposed to the research side.
True
92) Environmental laws imposed by the government may at times create new business opportunities.
True
Companies with superior information enjoy a competitive advantage.
True
