Chapter 3: EBusiness

Select the four challenges facing ebusiness.

-Ensuring consumer protection -Identifying limited market segments -Adhering to taxation rules -Managing consumer trust

Which dilemma is facing Polaroid?

Digital Darwinism

The current version of _____ delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, of smart TV

HTML 5

_____ markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Hypyertext

__________ messaging is a service that enables instant or real-time communication between people.

Instant

What is a service that enables instant or real-time communication between people?

Instant messaging

What measures advertising effectiveness by counting visitor interactions with the target ad?

Interactivity

What is a company that provides access to the Internet for a monthly fee?

Internet service provider

Which company took advantage of the long tail?

Netflix

Disintermediation occurs when a business sells directly to the customer _______ and cuts out the intermediary.

Online

What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?

The Innovator's Dilemma

What describes niche-market ebusiness strategies that capture the tail of a typical sales curve?

The long tail

Website traffic analytics

Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

Select three types of clickstream data metrics.

-Number of abandoned registrations - Demographics of registered visitors -Length of stay on the website

Select three interactivity measurements.

-Number of pages viewed - Time spend viewing the ad -Number of repeat visits to an ad

Select the four characteristics of Web 2.0.

-User-contributed content -Content sharing through open sourcing -Collaboration outside the organization -Collaboration inside the organization.

Click-and-Mortar

A business that operates in a physical store and on the Internet. Example: Barnes & Noble

Brick-and-Mortar

A business that operates in a physical store without an Internet presence.

Pure-Play

A business that operates on the Internet only without a physical store. Example: Goggle

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

Adwords

What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?

Affiliate programs

What is a program that runs within another application such as a website?

Applet

B2C

Applies to any business that sells its products or services directly to consumers online.

C2B

Applies to any consumer that sells a product or service to a business over the Internet.

B2B

Applies to businesses buying from and selling to each other over the Internet.

C2C

Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.

Information _____ is the set of ideas about how all information in a given context should be organized.

Architecture

What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website?

Associate program

What is a box running across a website that advertises the products and services of another business, usually another ebusiness?

Banner Ad

Online Marketplaces

Bring together buyers and sellers of products and services.

A _____ model is a plan that details how a company creates, delivers, and generates revenues.

Business

What is the practice of artificially inflating traffic statistics for online advertisements?

Click fraud

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Click-through

_________ data can observe the exact pattern of a consumer's navigation through a site.

Clickstream

What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order?

Clickstream analytics

What can observe the exact pattern of a consumer's navigation through a site?

Clickstream data

________ source is any proprietary software licensed under exclusive legal right of the copyright holder.

Closed

What is any proprietary software licensed under exclusive legal right of the copyright holder?

Closed Source

Source ________ contains instructions written by a programmer specifying the actions to be performed by computer software.

Code

A(n)__________ system is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.

Collaboration

What is collaborating and tapping into the core knowledge of all employees, partners, and customers?

Collective intelligence

The World Wide Web _____ is an international community that develops open standards to ensure the long-term growth of the Web.

Consortium

_________ management systems help companies manage the creation, storage, editing, and publication of their website content.

Content

What is a small file deposited on a hard drive by a website containing information about customers and their browsing activities?

Cookie

Hitbots create the illusion that a large number of potential _____ are clicking the advertiser's links, when in face there is no likelihood that any of the clicks will lead to profit for the advertiser.

Customers

____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Cybermediation

What is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives?

Cyborg anthropologist

What implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Digital Darwinism

What occurs when a business sells directly to customer online and cuts out the intermediary?

Disintermediation

What is a new way of doing things that initially does not meet the needs of existing customers?

Disruptive technology

_____ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Domain

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Domain name hosting

_____-com was the original term for a company operating on the Internet.

Dot

What includes all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information?

Ebusiness

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

Ebusiness model

_____ is the buying and selling of goods and services over the Internet.

Ecommerce

A search _____ is website software that finds other pages based on keyword matching similar to Google.

Engine

Content Providers

Generate revenues bu providing digital content such as news, music, photos, or videos.

Pay-per-Call

Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Pay-per-Click

Generates revenue each time a user clicks on a link to a retailer's website.

Pay-per-Conversion

Generates revenue each time a website visitor is converted to a customer.

Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link?

HTML

A(n) ______ is a two-dimensional representation of data in which values are represented by colors.

Heat map

What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

Hitbots

Click fraud is the practice of artificially ________ traffic statistics for online advertisements.

Inflating

What is the set of ideas about how all information in a given context should be organized?

Information architecture

_____ are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.

Intermediaries

A(n) _________ service provider is a company that provides access to the Internet for a monthly fee.

Internet

What is a massive network that connects computers all over the world and allows them to communicate with one another?

Internet

What is nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?

Internet Corporation for Assigned Names and Numbers (ICANN)

A universal resource _____ is the address of a file or resource on the web such as www.apple.com

Locator

Chris Anderson, editor-in-chief of Wired magazine, describes niche-market ebusiness strategies as capturing the _____ tail, referring to the tail of a typical sales curve.

Long

What is the ability of an organization to tailor its products or services to the customers' specifications?

Mass Customization

Select three terms representing the ability to purchase goods and services through a wireless Internet-enabled device.

Mcommerce Mobile business Mbusiness

What is the ability to purchase goods and services through a wireless Internet-enabled device?

Mobile business

What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?

Native advertising

What refers to any software whose source code is made available free for any third party to review and modify?

Open Source

What consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

Open system

Portals

Operate central website for users to access specialized content and other services.

Search engine ________ combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Optimization

A _____ shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Paradigm

_____ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Personalization

Why is ebusiness able to take advantage of the long tail?

Physical stores are limited by shelf space.

What converts an audio broadcast to a digital music player?

Podcasting

What is a small web page containing an advertisement that appears outside of the current website loaded in the browser?

Pop-up ad

Service Providers

Provide services such as photo sharing, video sharing, online backup and storage.

Infomediaries

Provide specialized information on behalf of producers of goods and services and their potential customers.

Search engine _____ evaluates variables that search engines use to determine where a URL appears on the list of search results.

Ranking

Information _____ measures the number of people a firm can communicate with all over the world.

Reach

What occurs when a system updates information at the same rate it receives it?

Real-time communication

In __________ steps are added to the value chain as new players find ways to add value to the business process.

Reintermediation

A(n) ________ system is where buyers post feedback on sellers.

Reputation

Information _____ refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Richness

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

Search engine optimization

What evaluates variables that search engines use to determine where a URL appears on the list of search results?

Search engine ranking

What contains instructions written by a programmer specifying the actions to be performed by computer software?

Source Code

A(n) ____________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Sustaining.

An open ________ consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

System

What is the scientific classification of organisms into groups based on similarities of structure or origin?

Taxonomy

What is a remote-controlled, wheeled device with a display to enable video chat and videoconferencing?

Telepresence robot

Clickstream analytics

The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits- and in what order.

True or false: One of the biggest benefits of ebusiness is a reduction in costs including communication costs, travel costs, and start-up costs.

True

True or false: The Internet and the World Wide Web are not synonymous. The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The Internet includes the WWW and also other forms of communication systems such as email.

True

True or false: Web Real-Time Communications (WebRTC) is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers.

True

Select two reasons why ebuisness has expanded global reach.

Unlimited customers Unlimited size

What is created and updated by many users for many users?

User-contributed content

Select two terms for content created and updated by many users for many users.

User-generated content User-contributed content

Website ebusiness analytics

Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

A(n) ___________ allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.

Videoconference

What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

Viral marketing

_____ browsers, such as Internet Explorer or Mozilla's Firefox, allow users to access WWW.

Web

Select the term that refers to the World Wide Web during its first years of operation.

Web 1.0

What is the next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free?

Web 2.0

Select two terms representing the next generation of Internet use — as a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free.

Web 2.0 Business 2.0

What allows users to access the WWW?

Web browsers

What blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants?

Web conferencing

Select two terms that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Web conferencing Webinar

What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers?

Web real-time communications (WebRTC)

Affiliate programs allow a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's _______.

Website

What uses clickstream data to determine the effectiveness of the site as a channel-to-market?

Website traffic analytics

What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?

Website traffic analytics

_____ provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

World Wide Web

What is in international community that develops open standards to ensure the long-term growth of the Web?

World Wide Web Consortium (W3C)

Real-time _________ occurs when a system updates information at the same rate it receives it.

communication

Which three terms refer to an online version of a retail store where customers can shop at any hour?

eshop estore etailer

Open ________ refers to any software whose source code is made available free for any third party to review and modify.

source