Chapter 3 Quiz: Analyzing the Marketing Environment

Which generational group seamlessly blends online and offline worlds as they socialize and shop? A. Generation Z B. Generation X C. The Greatest Generation D. Generation Y E. Baby boomers

A. Generation Z

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company? A. A local restaurant refusing to counter false allegations of salmonella B. A small family winery offering a broader selection of red wines in response to a growing preference for red wines C. A utility company hiring lobbyists to influence legislation regarding climate change D. A jewelry company taking advantage of the new trend of charm bracelets E. A dairy creating new flavors of organic yogurt in response to a trend toward healthy eating

A. A local restaurant refusing to counter false allegations of salmonella

Jill Parker owns 2,000 acres of ranch land in Iowa. Recently, a supply of natural gas was discovered on her property. Not knowing much about the marketing environment, she asks you what she should do. Which of the following is the BEST advice? A. Jill should focus on the business market and license the natural gas rights. B. Jill should focus on negotiating with a local gas company for personal consumption. C. Jill should focus her attention on the government markets. D. Jill should try to find propane reseller markets. E. Jill should focus on ranching and ignore trying to commercialize or sell the natural gas.

A. Jill should focus on the business market and license the natural gas rights.

The group of factors that affect consumers' purchasing power and spending patterns is called the A. economic environment B. sociocultural environment C. demographic environment D. natural environment E. political environment

A. economic environment

The purpose of business legislation is primarily based on ________. A. protecting companies from each other B. protecting the interests of society against unrestrained business practices C. punishing companies for unlawful behavior D. protecting consumers from unfair business practices E. regulating and constraining companies

A. protecting companies from each other

​__________________ is a group numbering 55 million or more consumers and sometimes is an overlooked ​"in-between" consumer group because it is both smaller and less materialistic than other groups and prizes​ experience, not acquisition. A. Echo boomers B. Generation X C. Baby boomers D. Senior citizens E. Generation Z

B. Generation X

Which of the following generational groups represents one of the most powerful forces shaping the marketing environment? A. The Greatest Generation B. Generation Z C. Baby boomers D. Generation Y E. Generation X

C. Baby boomers

The demographic, economic, natural, technological, political, and cultural forces that affect a company's ability to serve its customers make up which of the following? A. Marketing environment B. Cultural environment C. Macroenvironment D. Technological environment E. Microenvironment

C. Macroenvironment

Chicago's Best Pizzeria has been operating on the north side of Chicago for more than 30 years. Its target market includes young urban professionals who want​ new-style organic pizzas with exotic ingredients.​ However, in recent ​years, the population in the​ pizzeria's neighborhood has been​ shifting, and now fewer young urban professionals live there. The population has grown older and wants traditional​ pizza, not pizza with exotic ingredients. Which of the following identifies the​ pizzeria's BEST response to this​ situation? A. Sell a different food product, such as hamburgers or sushi. B. Be proactive and convince customers that "exotic is better." C. Target a new market with a different product. D. Cut the prices on its pizza. E. Run an ad campaign on the health benefits of pizza.

C. Target a new market with a different product.

The second purpose of government regulation is to​ _____________________. A. punish companies for unlawful behavior B. protect companies from each other C. protect consumers from unfair business practices D. regulate and constrain companies E. protect the interests of society against business competition

C. protect consumers from unfair business practices

The third purpose of government regulation is to​ _____________________. A. protect companies from each other B. punish companies for unlawful behavior C. protect the interests of society against unrestrained business practices D. regulate and constrain companies E. protect consumers from unfair international trade

C. protect the interests of society against unrestrained business practices

To be successful, why should companies try to adopt a proactive stance on marketing? A. A proactive stance allows a company to compete with its competitors on pricing alone. B. A proactive stance ensures that a company will increase its market share. C. A proactive stance allows a company to take advantage of opportunities as they arise. D. A proactive stance allows a company to take advantage of opportunities as they arise. E. A proactive stance allows a company to let the market determine prices for its products.

D. A proactive stance allows a company to take advantage of opportunities as they arise.

To exercise social responsibility, many companies are linking themselves to what type of marketing? A. Intermediaries B. Generational C. Technological D. Cause-related E. Environmental

D. Cause-related

A wedding services company changes its marketing strategy to reflect the fact that more LGBTQ​(lesbian/gay/bisexual/transgender/queer) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company​ analyze? A. Technological B. Natural C. Economic D. Cultural E. Political

D. Cultural

Of the following, which best reflects how the American population has changed over time? A. It has become wealthier, more cultures, and more frivolous in its spending habits. B. It has become more skeptical about marketing schemes. C. It has become more likely to develop brand loyalty. D. It has become more diverse, better educated, and more mobile. E. It has become closer knit and more family-oriented.

D. It has become more diverse, better educated, and more mobile.

Beverly's Burgers came under fire recently when allegations were made that its veggie burgers were actually made with beef. To counter the​ claims, the restaurant called in a company to test not only its veggie​ burgers, but also the rest of its vegetarian options to prove they lacked meat. The results were displayed publicly on the​ restaurant's Facebook page. What BEST describes​ Beverly's Burgers' response to the​ allegations? A. Reactive B. Determinative C. Steadfast D. Proactive E. Passive

D. Proactive

Nguyen's Sporting Goods is having difficulty obtaining the credit it needs to expand. What should the company do in order to alleviate its financial situation? A. Reexamine its relationship with its resellers B. Analyze the finances of one of its competitors C. Devise a marketing plan with a marketing service agency D. Work out a plan with its financial intermediaries E. Find a new physical distribution firm

D. Work out a plan with its financial intermediaries

Which of the following identifies a change in the technological environment that could affect the success of a business? A. A company develops a customer support program that customers rate twice as responsive as the previous program. B. A company develops a new warranty that lasts as long as its predecessor. C. A company packages its product to be twice the size of its predecessor. D. A company develops a new battery that costs twice as much as its predecessor. E. A company develops a new battery that lasts twice as long as its predecessor.

E. A company develops a new battery that lasts twice as long as its predecessor.

The role of a company's marketing intermediaries is to do which of the following? A. Provide the resources needed by the company to produce goods and services B. Manage the company's human resources efforts C. Determine which products a company should market D. Purchase the company's product E. Help the company find, promote, sell, and distribute products

E. Help the company find, promote, sell, and distribute products

There have been dramatic changes in the political environment that affect marketing. Which of the following does NOT represent one of those changes? A. Increasing legislation regulating business B. Strong government agency enforcement C. Greater emphasis on social responsibility D. Greater emphasis on ethics E. Strong emphasis on free trade and open borders

E. Strong emphasis on free trade and open borders

Wonders such as smartphones, driverless cars, and antibiotics can be attributed to which marketing environment? A. Cultural B. Social C. Natural D. Political E. Technological

E. Technological

How does the microenvironment of a company differ from its macroenvironment? A. The microenvironment uses more financial resources than the macroenvironment. B. The microenvironment deals with the big problems, whereas the macroenvironment deals with trivial problems. C. The microenvironment is company-based, whereas the macroenvironment is customer-based. D. The microenvironment affects a larger portion of the company than the macroenvironment. E. The microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

E. The microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

Which of the following includes shortages of certain raw materials, higher pollution levels, and more government intervention? A. The sociocultural environment B. The technological environment C. The political environment D. The economic environment E. The natural environment

E. The natural environment

Tina's Tunes is a music store that has been selling CDs for 20 years. Throughout the last six​ years, sales have continuously declined and profits have almost completely disappeared. The owner of​ Tina's Tunes believes resurgence is likely to happen soon and wants to continue business as usual. What is likely to happen to​ Tina's Tunes? A. Tina's Tunes is likely to fail because it is ignoring the current political environment. B. Tina's Tunes are likely to prosper as mistrust in the digital age increases. C. Tina's Tunes will experience a rebound as the fear of the Great Recession declines. D. Tina's Tunes is likely to fail because it is ignoring the natural environment. E. Tina's Tunes is likely to fail because it is ignoring the technological environment.

E. Tina's Tunes if likely to fail because it is ignoring the technological environment.

The major cultural values of a society are expressed by​ people's views of​ ____________________. A. themselves, nature, and society B. organizations and themselves C. the universe, society, and themselves D. society, organizations, and nature E. themselves, others, organizations, society, nature, and the universe

E. themselves, others, organizations, society, nature, and the universe