Chapter 4 Review Quiz

Which of the following is an example of demographic information?

An individual's age

The_____ is charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food.

Food and Drug Administration

Individuals born between 1965 and 1978 form a group called:

Generation X.

Which of the following statements is true about the Hispanic consumer market?

Hispanics accounted for most of the population growth in the 2010 Census.

Which of the following statements is true about the Great Recession?

It began with the collapse of inflated housing prices.

Which of the following statements is true of the Great Recession?

It was the largest economic downturn since the Great Depression.

Which of the following statements is true about Generation Y?

Its members are tech savvy but still use traditional media.

Which of the following statements is true about Hispanic Americans?

Majority of Hispanic men shop for food items at traditional grocery stores.

Jessica is twentynine years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a:

Millenial.

Which of the following is true of African Americans?

More than half of African American children are exclusively raised by their mothers.

Which of the following statements is true in the context of ethnic markets in the United States?

More than half of Hispanic Americans are of Mexican descent.

Which of the following statements is true about tweens in the United States?

Nearly sixty percent of tweens own a mobile phone.

Which of the following statements is true about population trends in the United States?

Rural areas posted their firstever net loss of population in 2012.

Which of the following basic values strongly influenced attitudes in the United States' first 200 years?

Selfsufficiency

Which of the following statements is true in the context of social media?

Social networking is part of regular life for people of all ages.

Which of the following statements is true about Gen Xers?

They are a primary target for marketers promoting family-oriented products.

Which of the following statements is true about tweens?

They are an attractive market segment for mobile games.

Which of the following statements is true about the tweens in America?

They are making an effort to look more mature at a younger age.

Which of the following statements is true of baby boomers?

They are postponing retirement to pay debts.

Which of the following statements is true about Asian Americans?

They are the fastest growing population among minority groups.

Which of the following statements is true about Millennials?

They are the group most affected by the Great Recession of 2008-2009.

Which of the following is true of individuals belonging to the baby boom generation?

They are willing to change brands and try new thing

Which of the following statements is true about the current consumers in the United States?

They give importance to durability of products.

Which of the following statements is true about tweens?

They have their own social media outlets.

Which of the following statements about American teenagers is correct?

They like interactive promotional activities.

Which of the following statements is true of members of Generation X?

They were hit hard by the Great Recession.

Millenials:

are now more in number than baby boomers.

Martha visits a departmental store and learns that a box of exotic candles would cost her ten percent more than what she had paid for it six months ago. In this scenario, Martha has to pay more as a result of _____.

inflation

Basic research:

is aimed at confirming an existing theory.

Applied research:

is primarily aimed at developing new or improved products.

Hydralicious, a juice outlet, had to stop its business as health inspectors found that the storage facilities at the outlet were not hygienic as per standards set by the government. A _____ factor affected Hydralicious in this scenario.

legal

The CANSPAM Act:

prohibits commercial emailers from using false addresses and presenting false or misleading information.

The Bureau of Competition _____.

promotes competition in industries where consumer impact is high

Governments can help all businesses by_____.

protecting the interests of the society at large

The Federal Trade Commission's Bureau of Competition _____.

seeks out and challenges anticompetitive conduct in the marketplace

Gen Xers:

spend more on food than any other cohort.

Business firms can stimulate innovation by:

telling employees that they have the freedom to fail.

Hispanic Americans:

believe that the traditional family is the main building block of a healthy community.

Social media:

can help companies gain market share.

Component lifestyles are:

creating demand for products that meet diverse needs.

Cuisine Royale, a restaurant chain, has introduced many Asian and Mexican dishes in the menu. This was done because the top management had recognized that the number of their customers from minority groups was increasing. This scenario illustrates how _____ factors influence marketing decisions.

demographic

Upward mobility, a value that strongly influenced attitudes in America's first 200 years, emphasizes:

hard work.

Baby boomers:

have many health care expenses.

_____ has been one of the important values that have strongly influenced attitudes in the United States' first 200 years.

Conformity

Alex had purchased a batteryoperated drill. The drill overheated and exploded when he tried to use it. It was determined that the explosion was due to a problem with how the drill was manufactured. Alex can lodge a complaint about the drill at the _____.

Consumer Product Safety Commission

The _____ is a government body that has the power to prescribe mandatory safety standards for almost all products used by customers.

Consumer Product Safety Commission

Which of the following statements is true about the trends prevalent among various ethnicities in the ethnic markets?

Asian Americans retain strong core values as they acclimate to American culture.

Stephen can file a complaint against an electronics retailer for incessantly sending him emails promoting their company's products under the _____.

CANSPAM Act

Which of the following statements is true about teens?

Teens consider shopping to be a social sport whether online or at the mall.

Which of the following statements is true in the context of the Great Recession?

The Great Recession spread to the globe by 2008.

Which of the following statements is true about incomes in the United States?

The average family incomes rose by one percent in 2012.

Which of the following can help business firms stimulate innovation

Using teams of writers to imagine detailed opportunities and threats for their companies

An example of demographic information would be:

the location in which an individual stays.

Paulina is an elevenyearold girl. She spends a lot of time on social media and likes mobile games. Paulina is most likely to be a:

tween.

Companies can effectively market to teens by

using interactive contests and voting challenges.