Chapter 5
Data that are generalizable cannot be accurately projected to a target population.
False
Field experiments are less expensive to conduct than laboratory experiments.
False
In low-incidence situations, personal interview surveys prove to be most effective.
False
In the context of selecting the appropriate survey method, the less detailed the information needed, the higher the respondents' knowledge level must be to get them to participate in a survey.
False
Mobile phone surveys are declining in use due to the low percentage of mobile phone usage.
False
Mobile phone surveys are most suitable for research that involves long and/or complex questions and responses.
False
Person-administered surveys are less expensive than telephone-administered surveys.
False
Sampling error can be reduced by decreasing sample size.
False
Telephone surveys are not limited by national borders.
False
When respondents give wrong answers due to impaired memory, it leads to a nonresponse error.
False
An in-home interview is a face-to-face structured question-and-answer exchange conducted in a respondent's home.
True
Experimental research is primarily a hypothesis-testing method.
True
If the research objective is to determine whether differences exist between groups, it is advisable to use descriptive research designs.
True
In the context of selecting the appropriate survey method, budget determinations are frequently much more arbitrary than researchers would prefer.
True
Long time frames give researchers the luxury of selecting the method that will produce the highest quality data.
True
Nonresponse error is a systematic bias that occurs when the final sample differs from the planned sample.
True
Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.
True
Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.
True
Telephone interviews facilitate interviews with respondents across a wide geographic area.
True
Test marketing is the most common type of field experiment.
True