chapter 5 BCOM part 2

What statements are the most effective business messages?

-I am looking forward to resolving any issues at our meeting tomorrow. -We have many new staff members who are enthusiastic about getting started.

Using an outline or diagram to form the logic of a business message typically leads to which two results?

-Issues can be written about more effectively. -Thinking about the issues becomes tighter.

what are accurate descriptions of the meta message of a business communication?

-It is conveyed as a combination of content and tone. -It is the overall message conveyed by the communication.

what statements about the framework of a deductive business message are accurate?

-It should be possible to scan the message to readily understand its main ideas. -The concluding paragraph has a call to action. -There are supporting paragraphs for each key point.

In terms of tone, which two of the following do readers respond to most positively?

-The projection of positivity -Concern for others

Which of the following are characteristics of effective and compelling business message frames?

-They use rational and emotional appeal. -They are memorable.

The description of products and services in a business message is more effective when it emphasizes their traits

-as assets. -in a positive manner.

When writing an effective business message, being flexible can involve which of the following?

-being open to alternative ways to address an issue -listening to the ideas of others

what are benefits of recognizing the contributions of others in business messages?

-better working relationships -credit given in return on other projects

To form a business message with confident claims and predictions, you should do which of the following?

-choose your language carefully -be careful in your reasoning

Which of the following are helpful ways of organizing the logic of a business message?

-diagramming the logic -sketching out the logic

Which of the following should be avoided in business writing?

-implication of adversarial positions -emphasis on differences

Which of the following are likely effects of slanting the facts in business messages?

-potential loss of author credibility -reader doubt about message logic

An effective, logical business message includes which of the following characteristics?

-research-backed ideas -applicability of research -supported facts

Which actions will contribute to receiving a timely, desired response to a business message?

-respecting the time of others -recognizing others' individualism

In a deductive business argument, the essence of the message can be gleaned from which three of the following?

-the first sentences of supporting paragraphs -the first paragraph -the last paragraph

Using exaggeration in a business message can affect the credibility of which of the following?

-the message itself -the author

Readers interpret the tone of a business message primarily as a reflection of the writer's attitude toward which two of the following?

-the readers of the message -the message content

Templates are used to create a business message for what reasons?

-to organize its appearance -to define its structure

Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of the potential savings that would result from using outside bookkeepers. Which of the following best defines Crystal's message structure?

Crystal is identifying causes and effects.

Your goal in framing a business message is to

make it compelling while using rational and emotional appeal.

The frame of a primary business message should be what?

memorable short

In a business message, mixed signals come about when there is a conflict between signals such as tone and

message content.

Strong analogies are important to the writing of business messages because they

reinforce arguments.

In effective business messages, any analogies should be rooted in

similarities.

When structuring a business message, its ideas should have a basis in

strong reasoning.

When writing a business message with an indirect approach, which of the following are presented first?

supporting reasons

Readers will usually interpret a business message containing the repeated use of the we-voice as

team-focused.

An indirect approach is often used for what types of business messages?

to give negative news

Framing the primary message involves presenting the message

within an overall theme.

In a business message that involves information mainly focused on the reader of the massage, which of the following voices is favored?

you-voice

Over the course of many communications, the lasting meta messages you send become the basis for

your reputation.