Chapter 5: magazines

The year 1956 marked the beginnings of the death of the mass-circulation magazines. The first to cease publication was

Collier's.

Consumer Reports has one of the highest advertising revenue incomes in the industry because of its useful reports on consumer products.

False

Controlled circulation means that magazine publishers intentionally limit the overall size of their readership.

False

The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

False

Tags embedded in magazine pages, called ________, allow readers to be connected to digital content by simply holding their smartphones near them.

NFC chips

Which of the following appear on virtually all consumer magazines, allowing readers to use their mobile devices to snap a photo and be instantly directed to a website?

QR codes

What most obviously separates magazines like Ms., Consumer Reports, and Ad Busters from more traditional publications like Glamour and Sports illustrated?

They carry no advertising.

First published in 1923, ________ was making a profit within a year of its birth.

Time

Advertorials are ads that appear in magazines and take on the appearance of genuine editorial content.

True

Of the 20,000 magazines in operation in the country today, about one-third are general-interest consumer magazines.

True

The mass-circulation magazine prospered after the Civil War in part because of changes in postal regulations.

True

The Crisis, first published in 1910 as the voice of the National Association for the Advancement of Colored People (NAACP), was founded and edited by noted African-American intellectual

W. E. B. DuBois.

When you read Vogue, Sports Illustrated, or Wired, you're reading ________ magazine.

a consumer

The Audit Bureau of Circulations, established in 1914, changed its name to the Alliance for Audited Media in 2012 because the industry realized that

a true measure of "circulation" should include digital editions and apps as well as print circulation

Ads that appear in magazines that take on the appearance of genuine editorial content are

advertorials

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content, it is referred to as

an ad-pull policy

Magazines price advertising space in their pages according to their

circulation

The total number of sold issues of a magazine is its

circulation

The Federal Trade Commission recently passed a rule requiring magazines that use sponsored content to

clearly identify and label sponsored content as advertisements.

Magazine content placed near an ad that is designed to reinforce the advertiser's message (or at least not negate it) is called

complementary copy.

What types of magazines are sold by subscription and at newsstands, bookstores, and other retail outlets like supermarkets, garden shops, and computer stores?

consumer magazines

Which of the following occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? Free airline and hotel magazines fit this category.

controlled circulation

Magazine circulation comes in the form of subscription, single-copy sales, and

controlled circulation.

The American Medical Association recently encouraged the magazine industry to discontinue its practice of digitally altering women's bodies because those altered images create unrealistic expectations in girls and can lead to

eating disorders and other childhood and adolescent health problems.

The depth of the relationship between readers and the magazine advertising they see is called

engagement

Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.

magalogue

In the first decades of the twentieth century, Theodore Roosevelt coined the term ________ to describe writers who agitated for change by targeting powerful political and industrial people and institutions.

muckrakers

Online editions offering special interactive features not available in the hard-copy are maintained by ________ American consumer magazines.

nearly all

Online magazines are categorized in two ways as

online editions of existing magazines and online-only magazines.

Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's

pass-along readership.

Many magazine companies are dropping the title of ________ from their publications as evidence of the importance of digital publishing to their business.

publisher

The very first colonial magazines were expensive and aimed at the small number of literate colonists. Their content was composed primarily of

reprinted British material.

In the early 1800s, U.S. magazines began to less resemble their British forefathers, in large part because of uniquely American

social movements like labor reform and abolition

In the early 1800s, U.S. magazines began to less resemble their British forefathers, in large part because of uniquely American

social movements like labor reform and abolition.

Which of the following is the name for the special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping?

split runs

The magazine industry typically categorizes consumer magazines in terms of their

targeted audiences

The magazine industry typically categorizes consumer magazines in terms of their

targeted audiences.

The very first colonial magazines suffered because distribution was difficult as a result of

the absence of a well-organized postal system

The very first colonial magazines suffered because distribution was difficult as a result of

the absence of a well-organized postal system.

The Postal Act of 1879 increased literacy and reduced cover prices, and ________ fueled the booming interest in mass circulation magazines after the Civil War.

the spread of the railroad

In the late 1900s, magazines were able to reduce cover prices dramatically and thereby increase their readership due to

their ability to attract growing amounts of advertising

What types of magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by professional organizations or by media companies like Whittle Communications and Time Warner?

trade, professional, and business magazines