Chapter 5 MARK 3336
opinion leader influence
A popular football player at a college who is able to influence the buying decisions of fans would best be described as a(n) __________.
black box
According to the stimulus-response model of buyer behavior, marketing and other stimuli enter the consumer's __________ and produce certain responses.
family
Compared to the mainstream buying public, Hispanic consumers tend to be deeply __________ oriented, making this a special characteristic and behavior.
cognitive
Consumer purchases are influenced strongly by certain characteristics which include all of the following except __________.
psychological
Consumer motivation, perception, and learning are related to the __________ factors influencing consumer behavior.
information search
IMG World provides college students with new, relevant media, making which stage of the consumer buyer behavior process easier for the consumer?
age and life stages
IMG World's products and services are geared toward colleges and students, the students of which may be considered young achievers. This designation can be best described as which influential factor of consumer buying behavior?
there are five stages
In the product adoption process, __________.
innovators and early adopters
People can be classified into adopter categories. Which two categories are the first to adopt a new product idea?
innovators
The first group marketers try to bring their new products to the attention to are potential __________.
culture
The most basic determinant of a person's wants and behavior are embedded in a consumers __________.
Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics
What are the four general characteristics that influence consumer purchases?
culture, subculture, and social class
What are the three cultural factors that influence consumer buyer behavior?
The relationship between consumer expectations and perceived product performance
What determines if a buyer is satisfied or dissatisfied with a purchase?
Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior
What is the correct order of the five stages in the buyer decision process?
personal sources
What tends to be the most effective source of information when consumers make a buying decision?
complex
When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
. Under conditions of low-consumer involvement and little significant brand difference
When does the habitual buying behavior occur?
complexity
Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower.
Individuals and households that buy goods and services for personal consumption
Which of the following correctly defines the consumer market? A. Consumers who spend more than $5,000 yearly on goods and services B. Manufacturers, resellers, and consumers C. Consumers and the businesses who sell to them D. Consumers and the resellers who consumers buy their products from E. Individuals and households that buy goods and services for personal consumption
Small groups, social networks, family, and social roles and status
Which of the following correctly identifies the social factors that influence consumer buyer behavior? A. Small groups, social networks, social class, and subculture B. Small groups, family, social class, and lifestyle C. Family, social networks, social class, and subculture D. Small groups, social networks, family, and social roles and status E. Small groups, social networks, family, and social class
occupation
Which of the following is a personal factor that influences a consumer's buying behavior?
Consumers are often unaware of what influences their purchases.
Which of the following statements is correct regarding consumer buying decisions? A. Consumers are often unaware of what influences their purchases. B. A buyer's characteristics such as age and income have little influence on buying decisions. C. Marketers are interested in what and where consumers buy, but not how much they buy. D. The consumer buying decision process is of little interest to marketers. E. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior.
Consumers tend to buy brands whose personality matches their own
Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. The concept of lifestyle is too complex to be of use to marketers. C. Consumers tend to buy brands whose personality matches their own. D. A person's occupation does not affect the goods they purchase. E. Marketers have found that it is not useful to define target markets in terms of life-cycle stage.
Consumers may, in some situations, skip steps in the buyer decision process.
Which of the following statements regarding the buyer decision process is correct? A. Consumers tend to take the same amount of time going through the stages of the buyer decision process. B. The nature of the product has no effect on the buyer decision process. C. The buyer decision process consists of four stages. D. Consumers may, in some situations, skip steps in the buyer decision process. E. Consumers go through all stages of the buyer decision process for every purchase situation.
awareness
__________ is the first stage in the new product adoption process.
habitual
students purchasing items with the college logo most likely represent consumers involved in which type of buying behavior?
dissonance reducing buying
__________ behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.
