Chapter 5 Study Guide Comm

When were the first cable television systems, called community antenna television (CATV), built noncommerically?

1948

Which era is often referred to as the golden age of television?

1950s

On average, how many hours per day does a child between eight and eighteen spend in front of some kind of screen?

6.5 hours

According to a recent study, _______ percent of American consumers binge-watch TV

70% (according to Deloitte)

Which of the following directors is generally considered one of the most influential international film auteurs, some of whose early films were remade as Westerns? a. Spike Lee b. Akira Kurosawa c. Clint Eastwood d. Sergio Leone

Akira Kurosawa

Which TV program, the highest-rated series of the 1970s, paved the way for exploration of the controversial themes - contemporary social and civil rights issues?

All in the Family

Which very early film known for pioneering innovative cinematic techniques became a controversial classic because of its racial stereotyping?

Birth of a Nation

Which of the following is an example of product placement? a. a full-size R2-D2 replica sold in Walmart b. a miniature C-3PO free with a full-meal deal at McDonald's c. a YouTube video featuring someone dressed up as R2-D2 d. C-3PO wearing an Apple Watch in a "Star Wars" trailer

C-3PO wearing an Apple Watch in a "Star Wars" trailer

Named for its French inventor, which of the following was an early type of photographic device that allowed photographs to be created by exposing positive images on a metal plate?

Daguerreotype

Who created Nosferatu, an adaptation of Bram Stoker's Dracula tale, that helped develop the language of film?

F.W. Murnau

What is HBO's most popular television series to date?

Game of Thrones

Who invented roll film in 1884, making it more practical for newspapers to publish timely news photos?

George Eastman

Which statement best describes the movie-industry business model? a. Make on blockbuster movie and dozens of low-budget films every year b. Raise theater ticket prices every two years c. Go out and get as many people as possible to pay to watch a movies d. Create licensing deals that generate more revenue than the actual movie.

Go out and get as many people as possible to pay to watch a movies

Two of the earliest and most famous Technicolor films, both released in 1939, became classics in the history of American cinema. What are these two films?

Gone with the Wind and The Wizard of Oz

The current president of Lucasfilm is ________, who identifies the essence of great film as great ________

Kathleen Kennedy; storytelling

Which of the following assertions is correct about MTV? a. Jackass was its most viewed series ever. b. MTV's first music video was Michael Jackson's "Thriller" c. MTV exemplified a shift in television programming to a fragmented and specialized approach d. MTV exemplified a shift in television programming to a one-size-fits-all approach

MTV exemplified a shift in television programming to a fragmented and specialized approach

Who was the nineteenth-century photographer acclaimed for his Civil War photos and portraits of famous people?

Mathew Brady

Where did the motion picture industry begin, and for what reason?

New York, because its entertainment center already had Broadway and vaudville actors/actresses and theaters to use

Which category constitutes the largest single expense in a movie budget?

Production (usually about 25% of the total budget)

The work of which contemporary film director/writer, known for "Pulp Fiction," has drawn criticism for its often blatantly violent content?

Quentin Tarantino

Where did much of television's earliest programming come from?

Radio

Which of the following assertions about reality television is correct? a. reality television has never been popular in Europe or Asia b. Reality television is profitable for networks because production costs are much lower c. Reality shows got their name from their ability to faithfully and truly capture and convey reality, really. d. Reality shows are declining in popularity in the United States

Reality television is profitable for networks because production costs are much lower

Who directed the first great documentary film, Nanook of the North (1922)?

Robert J. Flaherty

Morgan Freeman, James France, Amanda Seyfried and Brad Pitt were first introduced to audiences by acting which format?

Soap Operas

TV commentator Les Brown claims which genre of programming constitutes a near-perfect form for television? a. drama b. reality television c. sports d. science fiction

Sports

Reflecting the growing Latin American population in the United States, in the 1980s the Reliance Capital Group launched which Spanish-language network? a. Hispanic Television Network b. Univision c. Telemundo d. Si TV

Telemundo

Released in 1927 and starring Al Jolson, the first commercially successful "talkie" was _________

The Jazz Singer

Which of these was the first of two changes that radically altered the video market? a. the Telecommunications Act of 1996 b. The move from DVDs to streaming c. The move from videotapes to DVDs d. The invention of HD technology

The move from videotapes to DVDs

Why have cable television networks such as HBO and Showtime and streaming services like Netflix been able to produce more innovative and edgy content than network TV? a. Cable TV CEOs are more open-minded about content that appeals to diverse audiences b. They are unfettered by FCC content restrictions that national television networks are required to follow in regard to profanity and partial nudity c. Cable TV producers are on average much younger than their network counterparts d. Network programmers are reluctant to switch from what has succeeded so well in the past

They are unfettered by FCC content restrictions that national television networks are required to follow in regard to profanity and partial nudity

Which type of film is most likely to appeal to movie studios because it can support a number of sequels and reach a global audience with a formulaic story and characters? a. documentary b. blockbuster c. romantic comedy d. film noir

blockbuster

What was the earliest recording device in the history of photography?

camera obscura

Which show is the best-known and longest-running one based nearly entirely on user-generated content (UGC)? a. america's funniest home videos b. candid camera c. cops d. keeping up with the kardashians

candid camera

Which of these are the one obstacle to the movie industry's adoption of digital distribution? a. the major studios' perception that this system offers little or no potential for savings b. pressure from independent film producers who have blocked the move c. concerns over piracy after watching the music industry's battles with file-swapping services d. the concern over loss of quality during the replication process

concerns over piracy after watching the music industry's battles with file-swapping services

The primary function of the American motion picture industry is to _________

entertain

Now that American movie industry has adopted digital-presentation technologies at all levels of production, audiences should enjoy which of the following? a. more transmissions of high-culture programming such as opera performances b. holograms in movie theaters c. cinema with taste and motion elements d. improved picture quality, sound and movie availability

improved picture quality, sound and movie availability

Which of the four primary means of distributing television programming is most appealing to millennials? a. broadcasting b. cable c. direct-to-home satellite d. internet streaming

internet streaming

Famous for movies that conjured illusions, Georges Méliès was the first director who _____________

made objects disappear, appear, and change

Joseph Niépce created pictures in 1827 using ________ that required ________ of exposure

material; 8 hours

A difference existed between the camera invented by Thomas Edison and the one patented by the Lumière brothers in France: the Lumières camera was _______

more portable and served as a projector

Which is the biggest reason the soap opera, a staple of early television programming, that has largely disappeared? a. the principal advertisers for such shows no longer exist b. television has been reluctant to produce Spanish-language telenovelas c. brand-name advertisers for household products no longer feel the need to spend money on television commercials to gain new customers d. most women have entered the workplace and audiences have shrunk

most women have entered the workplace and audiences have shrunk

Because of increasing broadband access and growing ranks of cord cutters, cable companies have begun to offer _______

skinny bundles

What are the two main functions of still images in society?

surveillance and cultural transmission

What is the main traditional media channel in which movies are generally marketed?

television

Which of these was the first position of the movie industry on the trend toward digital streaming services? a. the movie industry liked the trend because it protects against digital privacy b. the movie industry disliked this trend because profit margins are lower with digital streaming c. the movie industry was not concerned because streaming services offer formulaic and inferior viewing fare d. the movie industry was not concerned because the high overhead for streaming services means lower inventory

the movie industry disliked this trend because profit margins are lower with digital streaming

What is the primary goal of most motion pictures produced in the United States? a. to comply with the hollywood star system model b. to be percieved as serious art c. to educate as they entertain d. to make money

to make money

According to the Society of Professional Journalists' code of ethics, what is the primary responsibility of the reporter? a. to avoid sensationalism b. to report diverse perspectives c. to seek the truth d. to protect anonymous sources

to seek the truth

Heavy advertising generally occurs _________ weeks before a movie's release

two

Watching short recorded scenes on a Kinetoscope, a precursor to the motion picture viewer, was similar to the experience of a _________

vaudeville peep show

Concerns raised about binge-watching TV are similar to those regarding the potentially harmful effects of _________

video gaming

The switch to an entirely digital signal freed up bandwidth space, allowing broadcasters and cable operators to offer new products such as a. video on demand b. online dating services c. foreign-language programs d. public broadcasting

video-on-demand